khader shashaa

Group of Companies | 9 Hotels | 24 Restaurants | Real Estate**

CRM (leading a team of 4)
- Acting like agency for CRM across the group : Led the implementation of advanced CRM systems, unifying guest and customer data across hotels, restaurants, and real estate divisions to enhance personalization and operational efficiency.

- Automated Retention Campaigns: Designed and launched automated email, SMS, and loyalty marketing campaigns, improving customer retention rates and driving direct booking revenues.

Loyalty and Relationship Management: Enhanced loyalty programs with tailored rewards and exclusive offers, strengthening long-term customer relationships and encouraging repeat visits.

Digital Marketing
- Strategic Marketing Leadership: Developed and executed omnichannel marketing strategies tailored to the unique needs of the hospitality, F&B, and real estate sectors, ensuring cohesive brand messaging and optimal performance across platforms.
- High-Impact Budget Management: Oversaw a $10 million annual digital advertising budget, strategically allocating resources to maximize ROI across paid search, social media, programmatic advertising, and display campaigns.
- Revenue-Driven Metasearch Optimization: Managed hotel metasearch platforms, generating $500K in monthly revenue by implementing advanced bidding strategies and optimizing campaign performance for direct bookings.
- Localized Campaigns for Global Audiences: Designed and executed targeted campaigns on Yandex and VK to engage Russian-speaking audiences, significantly increasing awareness and conversion in key international markets.
- Premium Media Buying Expertise: Coordinated media buying with top-tier ad placements across premium websites, enhancing visibility and delivering impactful results through precise audience targeting.

e& UAE logo
CRM & Digital Marketing lead (Agency outsource Impact BBDO )
CRM & Digital Marketing lead (Agency outsource Impact BBDO )
e& UAE · Full-timee& UAE · Full-time
May 2023 - Dec 2023 · 8 mosMay 2023 to Dec 2023 · 8 mos
Dubai, United Arab Emirates · On-siteDubai, United Arab Emirates · On-site
- Plan and execute all digital marketing, including SEO, PPC, email, social media and display advertising campaigns
- Build out a social media strategy
- Manage Digital marketing team (1 digital marketer - 1 social media - 1 influencer marketing specialist)
- Measure, analyze and report on all digital marketing campaigns against KPIs and ROI
- Work closely with the E-commerce team to optimize the user experience
- Work closely with the product and tech teams to release new features and market it
- Manage agency relationships
- Build and put the strategy for digital marketing campaigns
- Analysing data for digital campaigns
- Ensuring revenue growth is met within the digital team
- Manage digital marketing budgets and campigans budget
- SEO: Accountable for search engine optimization performance. In partnership with the SEO agency ensure they adhere to best practices from an on-page, off-page, and technical SEO point of view.
- Manage Omni channels marketing initiatives

CRM
Manage a team of CRM executives and digital graphic designer
• Design and deliver marketing lifecycle journeys that help to retain high-value customers.
• manage the end-to-end creation and deployment of targeted and personalized CRM campaigns (Email, push, SMS, whatsup, webspush)
• Creation of strategy of CRM.
• Develop, create and maintain new workflows/journeys
•Develop the segmentation to deliver targeted customer programs and campaigns.
• Reporting and analysis of continuous testing.

Founded and started a CRM channel from scratch for MENA & Turkey & Africa
▪ Creating CRM strategy for acquisition, engagement & retention
▪ hire CRM specialists and manage the CRM team
▪ Generate revenue/ leads from CRM campaigns and third-party advertising campaigns
▪ Work with all stakeholders to plan campaigns and create a CRM calendar and define overall strategies
▪ Work with product/tech team to ensure all data events and new features are integrated and tracked
▪ Planning and execution of marketing automation, and journey building across multiple channels
▪ Create User profiling and manage segmentations
▪Develop the customer insights and analytics strategy
Technical campaign planning
▪Develop and implement highly automated and personalized lifecycle campaigns across multiple channels with a strong focus on players’ lifecycle journeys based on customer behavior modeling.
▪Define the CRM strategy in MENA and expansion (acquisition, engagement, retention)

Tools used: Web engage - braze - chart - litmus - google analytics - APIs


The product operations manager (shopcash.com)
▪ Assist with launching new localized features
▪ Manage personalization on the website and Apps
▪ Testing app/website new releases and reporting back bugs and localization issues
▪ Manage content on the website
▪ Manage a team of content editors
▪ Manage affiliate networks and relationships with them
▪ Upload, manage, and report on campaigns run on the website
▪Manage catalog of stores and products and manage sure all logos, content, and offers are up to date

Lead and manage life-cycle strategy for acquisition, engagement & retention
▪ Generate revenue/ leads from CRM campaigns
▪ Manage third party advertising campaign
▪ Create and manage users segments and lifecycles
▪ Manage the database and working with the product/tech team to ensure all events and data is recorded
▪ Planning and execution of marketing automation, and journey building across multiple channels, such as email, push notifications, SMS, newsfeed, web notifications and in-app messages using salesforce marketing cloud and braze, advance CRM tool.
▪ Coordinate all campaign-related activities with the responsible stakeholders, e.g. planning, content creation, data etc.

• Managing Content uploading and updating, proofreading both in Arabic and English.
• Choosing and acquiring appropriate content to display on the sites.
• Indentifying bugs and Recommending fixes and better user experience in the website.
• Reading analytics and implement required improvements on the website.
• Perform regular Testing and auditing for website on daily basis.
• Improve website speed performance.
• Improving the user experience and user journey.
• Perform A/B testing.
• Create weekly reports on the websites performance and analytics.

SEO :
• Keyword research.
• Plan and execute SEO strategy .
• Optimizing content according to SEO plan.
• Performing Onsite SEO
• Creating content for Linking building and blogging.
• Optimizing the search present and cleanup the search result in (Google - bing-yahoo-yandex) search engines

PPC :
• Set up & day to day management of PPC campaigns.
• Executing and plan PPC campaigns on (Google network - Bing -Baidu).
• Monitoring and managing traffic acquisition.
• Executing marketing campaigns online and mobile devices.
• Research new online marketing channels and ideas / Search for new affiliates.

Social Media:

Development of Strategies utilizing one or more social media channels (e.g. Facebook, Twitter, and YouTube etc).
Implementation of strategies.
Reporting & tracking of results.
Day to day operations on social media channels.
Create content for social media.
Running social media campaigns.