صفية ابو غبن, Social Media Marketing Manager

صفية ابو غبن

Social Media Marketing Manager

Bay Area Bears Inc.

البلد
الإمارات العربية المتحدة
التعليم
بكالوريوس, Broadcast Journalism
الخبرات
5 years, 8 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :5 years, 8 أشهر

Social Media Marketing Manager في Bay Area Bears Inc.
  • الولايات المتحدة - كاليفورنيا
  • فبراير 2017 إلى يوليو 2018

At Bay Area Bears Inc. I was responsible for a number of roles in marketing, social media, and public relations of several full-service restaurants, as well as developing a new concept with the use of market research. My focus was on developing the existing and new campaigns to grow community awareness and increase profit via the use of traditional and digital marketing strategies that helped drive customer flow to the locations and grow the customer basis.

Highlights of this role:

- Developed and implemented marketing, social media, and SEO strategies.
- Arranged relationship outreach with influencers and bloggers.
- Coordinated public relations events.
- Managed these roles using analytics tools; Hootsuite, Facebook insight and Google Analytics:

- Drove social media interaction by +1009% above follower outreach in a single campaign
- Increased follower count by 21% in a one-month period

Public Relations Manager (PR Manager) في Bay Area Bears Inc.
  • الولايات المتحدة - كاليفورنيا
  • يوليو 2012 إلى أغسطس 2016

• Managed accounts for six locations. Coordinated the organization’s local community affairs while supporting partnerships with local municipalities and partner charities.
• Headed a community outreach project in partnership with the Make-A-Wish foundation.
• Designed artwork for advertising materials and promotional packages.
• Managed budgeting, development, and distribution for PR events.
• Handled content marketing and reputation management for the organization.

Intern/ Freelance Journalist في Al Arabiya English, MBC
  • الإمارات العربية المتحدة - دبي
  • مايو 2013 إلى أغسطس 2013

• Compiled newswire stories from news archives (Reuters, AAP).
• Produced original video content and voice-over dialog using AVID News Cutter software.
• Handled editorial responsibilities, including producing and editing scripts and press releases.

الخلفية التعليمية

بكالوريوس, Broadcast Journalism
  • في Suffolk University
  • يناير 2015

English Spanish 2016 Become A Host: CMEG with Marki Costello 2015 Food Manager Certification: Prometric 2014 Public Relations Society of America 2012 Arabic Language Intensive

دبلوم, Culinary Arts
  • في Le Cordon Bleu
  • مايو 2014

Diploma of Culinary Arts

بكالوريوس, International Communications
  • في Suffolk University Madrid
  • مايو 2013

:

Specialties & Skills

Microsoft Office
Avid Newscutter
Voice Over
Social Media
ADOBE PHOTOSHOP
AVID MEDIA COMPOSER
BROADCAST
BUDGETING
CONTENT MANAGEMENT
CUSTOMER SATISFACTION
CUSTOMER SERVICE
EDICIÓN
SHELL SCRIPTING
Social Media Platform Positioning

اللغات

الانجليزية
اللغة الأم
الاسبانية
متمرّس
العربية
متوسط