Sofia Dani

• Sole responsibility for all digital marketing channels: website, SEO, SEA, social media,
newsletter, and blog
• Launched newsletter channel from scratch in Mailchimp, end-to-end from strategy to
execution, integrated with the sales funnel
• Restructured the SEA strategy in Google Ads, shifting focus from vanity metrics to
qualified lead generation
• Ran LinkedIn as the primary channel for lead generation and brand visibility: editorial
planning, community management, and inbound engagement
• Drove ongoing SEO and content strategy, publishing new landing pages and blog
articles to grow organic reach

• Ran Instagram for Gen Z employer branding, Facebook for the broader workforce, and
LinkedIn for B2B audiences including partners and prospective customers
• Produced image, video, and text content in-house, including employee-led video
campaigns
• Launched a new newsletter format and set up customer email flows across the sales
cycle
• Managed and updated the corporate website in WordPress
• Coordinated external agencies and service providers on brand and content projects

• Recruitment marketing support: job postings, employer branding content, and internal
campaigns
• Marketing production: flyer design, WordPress updates, and social media content