Sohaib Dara, Assistant Manager Devices

Sohaib Dara

Assistant Manager Devices

Telenor - Pakistan

Lieu
Pakistan - Rawalpindi
Éducation
Baccalauréat, Marketing
Expérience
15 years, 1 Mois

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Expériences professionnelles

Total des années d'expérience :15 years, 1 Mois

Assistant Manager Devices à Telenor - Pakistan
  • Pakistan - Islamabad
  • Je travaille ici depuis février 2020

Currently heading the Devices function in S&D Planning
• Leading the enablement of VoLTE functionality in Telenor's subscriber base
• Partnering with various Handset distributors to increase the smartphone penetration in Pakistan
• Owner of the Devices P&L along with FC Management and yearly target setting
• Contributing to yearly Revenues in excess of PKR 1 Billion
• Develop marketing plans in terms of sales, rollout, channel enablement, campaigns, incentives and consumer value proposition
• Distributor & Partner management pertaining to stock availability, servicing and warranty support, special deals, margins, price drop rebates etc.

Assitant Manager - Retail Operations à Telenor Pakistan
  • Pakistan - Islamabad
  • février 2018 à janvier 2020

- Supervised complete Biometric Verification System (BVS) devices footprint (including both GSM & Financial Services)
- Managed end to end testing and procurement of new BVS devices for the operator
- Led retailer enablement and channel strategy related to all channels to enhance sales of all products
- Owned the policy & process related to sales through retail channels while achieving set targets
- Liaised with Telenor regions, Channel planning units, retailers, franchises, regulatory, fraud & risk teams to ensure efficient operations
- Forecasted and identified new business cases and requirements to optimize results

Team Lead - Devices à Telenor Pakistan
  • Pakistan - Islamabad
  • décembre 2017 à février 2018

- Managed end to end P&L of Telenor’s device portfolio for all channels including 300 Franchises, online Channel and Corporate Sales
- Managed own device and partner handsets sales to increase internet penetration
- Developed marketing plans in terms of Franchise sales, marketing rollout, channel branding and enablement, campaigns, incentives and consumer value proposition
- Vendor management pertaining to stock availability, servicing and warranty support, special deals, margins, price drop rebates etc.
- Forecasted and managed inventory and supply chain efficiency with regards to aged inventory or stock-outs, channel wise forecasting refinement, disbursement, tracking, and improvements

Device Marketing Specialist à Telenor Pakistan
  • Pakistan - Islamabad
  • mai 2015 à novembre 2017

- Completed Devices P&L and FC Management along with yearly target setting
- Launched and sold 200, 000 of Telenor’s own branded mobile devices to increase internet penetration
- Directly contributed in achieving Rs.500+ Million annual revenue for the corporate channel
- Managed product development of Telenor’s own branded mobile phone range

Consumer Insights Specialist à Telenor Pakistan
  • Pakistan - Islamabad
  • mai 2014 à avril 2015

- Managed projects including brand health tracker, retail execution tracker, largest tele-survey
completing over 100, 000 quarterly interviews directly resulting in deriving Telenor’s brand strategy
- Support measures to increase the impact and visibility of consumer insight across the organization
- Forecasted company needs and delivered consumer insight projects that impacted decision making
- Coordinated with research vendors and agencies for research briefs, studies, data and payments
- Applied best practice and delivered research such as segmentations, consumer panels and qualitative
and quantitative analysis to deliver value for money
- Forecasted company needs and delivered consumer insight projects that impacted decision making

Senior Research Executive à The Nielsen Company
  • Pakistan - Islamabad
  • avril 2011 à avril 2014

- Worked on Brand Health, Customer Satisfaction, Churn Management, Usage & Attitude and Choice Based Conjoint (CBC) etc. for major telecom clients.
- Managed research projects including study and proposal design, survey tools, analysis, insights
- Planned and managed budget for assigned studies and projects
- Provided a holistic view of the customer, the marketplace, and trends by integrating data from different domains for strategy development and decision-making

Care Center Supervisor à Wi-tribe
  • Pakistan - Islamabad
  • avril 2009 à mars 2011

- Managing the Team at the Care Center to ensure seamless customer services.
- Looking after the day to day functioning of the Customer Care Center.
- Manage Customer Retention as a prime focus.
- Manage the cash and inventory of the Customer care center and ensure proper functioning.
- Generating new sales for the centre in the form of in-house/walk-in sales.
- Compilation of Sales and Retention Reports in coordination with other Centers.
- Ensure that field related operations are managed so that customer issues are handled properly.
- Ensuring that all compliance related issues are managed.

Sales & Customer Care Executive à Wi-tribe
  • Pakistan - Islamabad
  • avril 2009 à septembre 2010

-Complete ownership of Care Center, POC for nationwide reporting and 02 direct reportees.
-Managed the cash and inventory of the Customer care center
-Generated new sales for the center in the form of in-house/walk-in sales
-Managed a team of brand managers promoting wi-tribe through kiosk set-ups
-Liaised with concerned departments for maintaining & improving sales business more efficiently

Éducation

Baccalauréat, Marketing
  • à Management Development Institute
  • novembre 2008

Bachelors in Business Administration (External Program Affiliated with the University of Southern Queensland, Australia) - Led a 9 member team to attend the LUMS United Nations (LUMUN) Conference for 4 days, facilitated by the Lahore University of Management Sciences from Nov 26 to 29, 2008 at the LUMS Campus, Lahore. - Attended the Young Leaders’ Conference (YLC), a six day residential leadership conference, facilitated by the School of Leadership from July 1 to 6, 2006 at Pearl Continental Hotel, Rawalpindi.

Etudes secondaires ou équivalent, Business and Management
  • à Roots College International
  • juin 2005

A’ Levels Cambridge International Examination

Specialties & Skills

Marketing
Data Acquisition
Management Development
MS Office
Research
Market Research
Marketing
Operations
Consumer Insights
Analysis
Operations Management

Langues

Urdu
Expert
Anglais
Expert

Formation et Diplômes

Marketing in a Digital World (Certificat)
Date de la formation:
October 2018
Google Digital Garage (Certificat)
Date de la formation:
December 2017
Human Centered Design - An Introduction (Certificat)
Date de la formation:
October 2017

Loisirs

  • Golf, Travelling, Reading