Area Sales Manager
Ajmal Perfumes
مجموع سنوات الخبرة :5 years, 1 أشهر
• Leading a retail sales team of 50+ on-roll employees (store managers and salesmen) to reach the sales objectives.
• Setting sales goals and strategies for the Eastern and Northern regions of KSA, which include cities like Dammam, Al-Khobar, Al-Hasa, Sakakah and Qurayyat.
• Overseeing the daily rostering and scheduling of every showroom employee.
• Continuously identifying emerging markets for business expansion. Generated company growth by expanding our presence into the northern region of Saudi Arabia.
• Track the brand's performance and provide management with feedback.
• Record, monitor, and analyse the market trends and competitors activities.
• Inventory management at the outlet level in coordination with the warehouse team.
• Monitor sales team performance, providing effective training to help reach revenue and profit targets.
• Exceeded sales goals and improved profitability in 2023 by developing sales strategies and business plans according to market trends.
• Training dedicated and high-achieving sales teams to provide our customers with unique and memorable shopping experiences.
• Maintaining a luxury standard of visual merchandising in terms of hygiene, display lights, and stock rotation in the showrooms.
• Territory In-Charge: Haldwani, Nainital, Kashipur, Ramnagar (Jim Corbett), Uttarakhand, India.
• Managed primary and secondary sales of approximately 25 crore INR annually ($30, 00, 000 USD).
• Handled 17 distributors, 58 stockists, and a 2500+ retailer base with regards to their schemes, claims, and ROI.
• Provided impactful sales training and motivated a sales team of 70+ salesmen to drive revenue growth.
• Products Launched: Bingo! Namkeen, Candyman Fantastik Chocolates, Sunfeast Caker, Dark Fantasy Sandwiches, Sunfeast All Rounder, Bounce Fills, etc.
• Assign a monthly sales plan to distributors, category-wise.
• Plan and monitor growth by range selling, outlet coverage, market coverage, numeric distribution, and weighted distribution, which led to an increase in market share.
• Ensuring FIFO at the distributor point and stock freshness in the market.
• Monitored sales team performance, analysed sales data, and reported information to area managers.
• Cross-functional collaboration with logistics, finance, and distributors.
• Visual merchandising and trade promotions.
• Assisted the distributor to win 'best performing ITC distributor in FY 20-21' for the branch after 20 years.