SOHAIL PERVAZ

To source and purchase Gaming categories products and ensure that showrooms have the right stock through replenishment and according to sales trends. • To closely follow up with suppliers on orders and their delivery. • To closely monitor ageing stock and initiate appropriate actions to minimize. • Extract Data to Monitor, analyze, improve, and develop the gaming category to gain sales, market share, margin and profit. • To assist in the administration tasks related to buying process; credit note process, after sales queries and other processes. • To work in close collaboration with the Marketing Team for all promotional campaigns. • To maintain good business relationship with local suppliers. • Analyze competitors’ marketing, selection and pricing and make strategic changes and product scouting as needed.

Monitor, analyze, improve and develop the Gaming-Audio Video-Networking-PrintingStorage category to gain sales, market share, margin and profit through a regular category review.

The review is being supported with financials, and summaries on competitor performance, consumer insights, product design trends and sales performance/ feedback.

Drive strategic supplier relationship management, by executing high volume of negotiations including everyday pricing/promos/offers, monthly, quarterly & annual rebate/incentive support programs, in store branding/marketing budgets.

Sales and activity analysis, Analyze data to strategize profit growth opportunities for the category and suppliers.

Conduct regular meetings & calls with suppliers to review the business & advance business goals. Whilst providing detailed analysis and insights on category opportunities.

Analyze competitors’ marketing, selection and pricing and make strategic changes and product scouting as needed.

Identify merchandising opportunities for category and collaborate with central merchandising to strategize and prioritize needed.

Collaborate across departments to drive category goals (Inventory Planning, Advertising, Site Merchandising, Supplier Operations, PR, Customer Service, and Business Intelligence).

Leverage core consumer/shopper insights and develop them into winning brand and category, to maintain healthy inventory, plan & activate promotions (based on product life cycle/product road map & response to competitor’s activities).

Supports Buying Manager with buying plans based on sales budget/forecast.
Manages product performance, including sell through, recommending price action, promotional activity or re-orders.
Works closely with Merchandising to ensure that optimal stock levels are being maintained and warehouse capacity is met.
Interacts with all cross functional teams, including Retail Operations, Sales, Marketing, Merchandising, Finance, China Office, Warehouse, Group Control and IT
Assists with Identifying market opportunities for range extensions in order to grow the category, in line with overall strategy.
Ensure effective delivery of all promotional campaigns, discounts and product launches within the agreed promotional calendar.
Interacts with Sales colleagues on a regular basis to ensure that customer feedback is communicated in order to maximize opportunities within the range
Maintains competitive shopping history, and competitor activity marketing.
Keep up to date with external market trends, competitors’ ranges, pricing strategies, promotions, etc.
Delivers goals and objectives as directed by Buying Manager.