Sohana Perwez

• Manage and develop the companys digital sales channels, improving e-commerce performance through
enhanced UX/UI, product updates, and order monitoring
• Manage digital advertising campaigns across Meta, Google (Search + Maps), and Snapchat, optimizing for
highest ROI and lowest CPA
• Monitor website performance (traffic, carts, conversion) and prepare regular sales performance and ROI reports
• Improve landing pages and develop offers (bundles, accessories, promotional discounts) to reduce abandoned
cart rate and lift conversion
• Manage CRM follow-up via WhatsApp and email, retargeting potential customers and converting leads into sales
• Coordinate with content team to align creative output with sales goals and drive traffic from content to the online
store

• Planned and executed digital advertising campaigns across Meta Ads and Google Ads for multiple client accounts
• Partnered with Brands and Influencers to work on campaign strategy and execution
• Tracked and reported on KPIs including conversion rate, ROI, and audience engagement to inform optimization