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Soheir Serageldin, Founder & Managing Director

Soheir Serageldin

Founder & Managing Director

Artistique

Location
Egypt - Cairo
Education
Master's degree, Crisis Management
Experience
35 years, 1 Months

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Work Experience

Total years of experience :35 years, 1 Months

Founder & Managing Director at Artistique
  • Egypt - Cairo
  • My current job since March 2020

An entrepreneuring business for the handicraft and furniture industry, where we were pioneering in developing the handicraft industry in Egypt, by introducing a new materials and techniques, to be firstly provided by our company to the Egyptian market
 Setting the Strategic objectives and directions of the company
 Exploring business development opportunities
 Preparing the annual financial plan and budget
 Setting the annual sales & marketing plans
 Creating all the systems and procedures for daily operations.
 Overseeing all the company activates & operations

Founder and MD at Badayel Energy Solutions
  • Egypt - Cairo
  • July 2015 to March 2020

 Setting the Strategic objectives and directions of the company
 Exploring business development opportunities
 Preparing the annual financial plan and budget
 Setting the annual sales & marketing planes
 Creating all the systems and procedures for daily operations.
 Overseeing all the company activates & operations.

Energy Master Planning Consultant – Freelancer at Midar (Previously, Mostakbal For Real Estate Development
  • Egypt - Cairo
  • July 2015 to February 2020

Energy master planning consultant for a Mega Real Estate Developer Midar Real-Estate Developer, “Mostakbal City” with a land total area of 11 Millions sqm.
 Participated in the phasing development plans
 Feasibility study for power sources master planning provision and phasing
 Feasibility studies for electricity distribution business
 Revised loads calculation sheets based on operational peak loads
 Established electricity distribution company
 Obtained electricity distribution license for the company from egyptian electricity regulatory agency
 Annual renewal for the electricity distribution license from the Egyptian electricity regulatory agency
 Frequent updates for the feasibility study based on variations of the development plan
 Prepared set of electricity distribution contracts to be signed with sub-developers and end users
 Operations and maintenance budget
 Forming operations and maintenance team
 Metering procurement plan according to latest technology

Energy Solutions Advisor at Advanced Energy Systems “ADES”
  • Egypt - Cairo
  • June 2014 to June 2015

 Startup a new renewable energy company
 Setup the New Company Strategic objectives
 Develop the possible and convenient business lines.
 Prepare the 5 years strategic business plan.
 Qualify the company in the Feed-In-Tariff; Government initiated program, for a 5 MW PV Project.
 Perform the feasibility study for the 5MW PV Project.
 Select the consortium to work on the 5 MW project and Negotiate the agreements terms.
 Develop the required organization chart for the new company and for the 5 MW project.

Operations Controls/Planning / Strategy Development Senior Manager at TAQA Power – TAQA Arabia Power Arm “Subsidiary of Qalaa Holding”
  • Egypt - Cairo
  • January 2004 to January 2014

 Participated in the team who founded and lead the first private sector company working in the field of electricity distribution and generation (Build Own Operate and Transfer "B.O.O.T.") and (Build Own Operate "B.O.O.") projects.
 Developed, started-up, managed, operated and maintained electricity distribution (Build Own Operate and Transfer "B.O.O.T.") and (Build Own Operate "B.O.O.") projects of 1050 MW, from all aspects; planning, feasibility, systems, procedures, and implementations.
 Value engineering of loads calculations based on consumption and activities decreasing the loads by around 40% (700 MW), for electricity distribution projects.
 Developed, started-up, managed, operated and maintained electricity generation and distribution (Build Own Operate and Transfer "B.O.O.T.") and (Build Own Operate "B.O.O.") projects, from all aspects; planning, feasibility, systems, procedures, and implementations
 Value engineering of loads calculations based on consumption and activities decreasing the loads by around 30%, for electricity generation projects.
 Obtaining first distribution and generation licenses issued from Egyptian Electricity Regulatory, and other Ministries, to private sector Company in Egypt on year 2004.
 New Electricity distribution license acquiring activities.
 New Electricity generation license acquiring activities.
 Annual licenses renewal management.
 Relations management.
 Updates of regulations changes and their impacts on electricity market.
 Synchronizing company operational activities with Electricity Regulatory requirements
 Strategic planning.
 Planning & controls for company operations detailed activities.
 Audits & full assessment studies with implementation.
 Policies & procedures.
 Organization structuring.
 Identifying and monitoring key performance indicators
 Value engineering.
 Power demand surveys.
 Power source solutions & alternatives
 Electricity Market studies.
 Business modelling for electricity projects.
 Financial modelling for electricity projects.
 Commercial & legal structuring for electricity projects.
 Development studies & planning for electricity Projects.
 Electricity market intelligence.
 Participated in Operation & Maintenance Management for electrical power sources and networks.
 Planning & controls for operation & maintenance detailed activities.
 Preventive maintenance scheduling.
 Operation emergency plans.
 Load shedding plans.
 Technical Policies & procedures.
 Technical Operation staff organization structuring, roles & responsibilities.
 Identifying and monitoring technical key performance indicators.
 Design & structuring.
 Unified platform.
 Management.
 Operation & Maintenance.
 Billing & collection management
Electricity Distribution Systems:
 Electricity load calculation sheets.
 Power source capacity sizing.
 Power source phasing.
 Electricity distribution networks (Medium voltage & Low voltage) revision, endorsement and installations supervision.
Conventional Power Generation Systems:
 Power plants reliable & efficient sizing.
 Power plants phasing.
 Power plants components preliminary designs and installations supervision.
Renewable Energy Power Generation Systems Studies:
 Renewable energy power plants reliable & efficient configuration.
 Renewable energy power plants components preliminary & detailed designs.
 Solar energy applicable solutions & alternatives systems
 Photovoltaic power supply for base loads or portion of facility loads.
 Solar Water Heaters system.
 Thermal central heating
 Thermal central cooling
 Lighting systems (indoor/outdoor) retrofit using the LED technology
 Engineering, Procurement & Construction “EPC” of renewable energy systems.

Marketing Account Manager at Egymark for e-Business Solutions
  • Egypt - Cairo
  • January 2003 to January 2004

 Performed marketing surveys, research,
 Heavily participated in marketing campaigns and planning

Customer Service Manager at Taleed for Real Estate Investment
  • Egypt - Cairo
  • January 2002 to January 2003

 Experienced in product pricing and cost calculations.
 Founded and managed customer service department.
 Developed a remarkable after sales customer service systems
 Established many systems for operations monitoring

Senior Site Acquisition Engineer at AlanDick (Vodafone’s contractor)
  • Egypt - Cairo
  • January 2000 to January 2002

- Business development
- Contracting
- Follow up construction till being in-service

Senior Customer Service Officer at Mena for Touristic & Real Estate Investment
  • Egypt - Cairo
  • January 1998 to January 2000

- Communicate with customers
- Follow up construction development according to schedule
- Discuss with customers; finishing details, interiors and modifications requirements
- Discuss and monitor customer requests with engineering and construction teams.

Projects Coordinator Senior Engineer at National Lower Egypt for Contracting
  • Egypt - Cairo
  • January 1997 to January 1998

- Review designs with Technical Office team
- Follow up construction at site and ensure being within the project time schedule and according to design
- Receive modification requests and ensure being well delivered to concerned parties and well implemented
- Regular project reports

Studies & Tenders Senior Electrical Engineer at SAKR Engineering Consultation
  • Egypt - Cairo
  • January 1991 to January 1997

 Experienced in Projects planning & monitoring
 Equipped with all Project Management skills
 Experienced in the preparations, analysis, and evaluation of tenders and proposals
 Talented in negotiation and preparation of important contracts
 Managed many operative contracts
 Accounted for quantity surveying

Offers & Tenders Engineer at Geo-Group for Soil Investigations
  • Egypt - Cairo
  • January 1989 to January 1991

 Experienced in Projects planning & monitoring
 Equipped with all Project Management skills
 Experienced in the preparations, analysis, and evaluation of tenders and proposals
 Talented in negotiation and preparation of important contracts
 Managed many operative contracts
 Accounted for quantity surveying
 Learned and performed all office management activities
 Reporting techniques
 Administration activities

Education

Master's degree, Crisis Management
  • at Arab Academy for Science & Technology,
  • August 2013

MBA, "Crisis Management" Arab Academy for Science & Technology, (School of Management), Cairo, EGYPT, (Current - last quarter) 2013

Diploma, English - Arabic Translation
  • at American University of Cairo
  • January 2010

English - Arabic Translation Certificate American University of Cairo, EGYPT, 2010

Diploma, Project Management
  • at American University of Cairo
  • January 2008

Project Management Diploma American University of Cairo, EGYPT, 2008

Diploma, Computer Science
  • at Cairo University
  • January 2002

Computer Science Diploma - Cairo University, Institute of Statistics & Research, 2002

Bachelor's degree, Electrical Engineering
  • at Cairo University
  • June 1988

BSc. Electrical Engineering, Power Cairo University, Faculty of Engineering, 1988

Specialties & Skills

Budgeting
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Strategy Building
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Financial Modeling
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Organizational Development
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Business Planning
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CUSTOMER SERVICE
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ENGINEER
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OFFICE MANAGEMENT
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OPERATIONS
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PROPOSALS
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SURVEYING
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Project Management
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FEASIBILITY
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Cause-Effect Problem Solving
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Critical thinking & scenario building
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Reporting skills
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Business planning
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Contract Management
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Organizational Development
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Strategic Planning & Mapping
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Budgeting & Cost Control
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KPIs & performance improvements
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Research & Studies
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Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Fundamental Basis for Leadership & Supervision (Training)
Training Institute:
RAMZl & ASSOCIATES QUALITY MANAGEMENT RESOURCES
Date Attended:
September 1998
Negotiation Skills (Training)
Training Institute:
Alsahn for Consultations
Date Attended:
June 1998
Customer Satisfaction (Training)
Training Institute:
THE EGYPTIAN-EUROPEAN ASSOCIATION FOR ECONOMIC AND SOCIAL DEVELOPMENT
Date Attended:
April 1999
Strategy Execution Certificate (Training)
Training Institute:
Awareness & HCCA
Date Attended:
August 2008
Statistical Methods in Decision Support for TQM (Training)
Training Institute:
American University of Cairo
Date Attended:
December 2009
Strategic Management (Training)
Training Institute:
American Chamber of Commerce
Date Attended:
July 2010
Identifying Key Performance Indicators KPIs (Training)
Training Institute:
American Chamber of Commerce
Date Attended:
September 2011
Solar Thermal Collectors System Installation (Training)
Training Institute:
Obuda University of Hungary & Icecairo (giz)
Date Attended:
February 2014
On-Grid PV Systems designs and installations (Training)
Training Institute:
RENAC Renewable Academy, Germany(in collaboration with Oasis Renewable Academy), Egypt, Feb 2015
Date Attended:
February 2015
Duration:
40 hours
Industrial Hybrid Energy Systems Designing (Training)
Training Institute:
SMA Academy, Germany, March 2015
Date Attended:
March 2015
Large Scale PV Plants Designing (Training)
Training Institute:
SMA Academy, Germany, March 2015
Date Attended:
March 2015

Hobbies

  • Social Activities
    Membership in International Rotary Clubs Organization "RC Cairo Kings Valley" Membership In Business Women of Egypt Association
  • Interior Design & Decorations
    - Designed so many interior decorations ideas for friends and their relatives - Training course in 3D Modeling for interior and product design using Rhino 3 software - Self education for Photoshop and Illustrator - Training course in AutoCAD
  • Painting