Content Acquisition for English Movie channels
Star India Pvt Ltd
Total years of experience :13 years, 10 Months
Primarily responsible for procuring content for Star Movies.
as part of the commercial team also responsible for all sorts of procurement requests (marketing, programming etc)
Liaise with Hollywood studios in order to identify and pick the most relevant content at commercially viable terms.
Worked with the Disney Media Distribution & Content Syndication team.Portfolio encompasses licensing and syndication for the domestic market .
1) Monetizing existing IPRs across platforms
2) Identifying and developing new revenue verticals
3) Servicing clients
4) Strategising and working on business plans to augment revenue
5) Current client list includes Google Play, Zee, Star, Sony, Spuul Bigflicks, Tata Sky, Airtel DTH, Samsung amongst others
• Manager - Corporate Ad Sales, Zee Cinema Apr '11 to Jul '12
o Portfolio of clients and agencies included Tata Motors, P&G, Parle Products, Cadburys, Asian Paints, Group M and Lodestar
o Integral part of the Zee Cinema team
o Ensured key revenue targets were exceeded and prepared future roadmap
o Formulated strategic ways to enhance client spend on the channels through innovative solutions
o Strengthened relationships with clients and agencies
o Analyzed clients and the market to ensure maximum business
o Prepared comprehensive reports to analyse competition, tracked revenue target
o Strived to bring new clients onto Zee Cinema
• Management Trainee - Sponsorship & Alliances, ICL Jun '08 to Feb '09
• PGDBM, SIES College of Management Studies, Mumbai (AICTE), 2008
• BMM, Mumbai University, 2005
• HSC, N.M College of Commerce, 2002
