Sooraj Vadathala

In charge of selling PE, PP and PVC resin/granules to MOU signed
customers in the Region.
Handling sales of PE/PP/PVC to almost 200 customers with sales volume
of 100 KTA.
Good Customer knowledge and networking over the territory and region
Expertise in understanding competing products and producers’
economics.
Vast experience in downstream processing, warehouse management
and relationship management.
Conduct market research by gathering market information for price
setting to specific markets.
Marketing idea and strategy to gain potential customer’s interest.
Possess a deep knowledge of domestic logistics and taxation.
Skilled in planning, organizing and effective execution.
Good technical acumen on products and backend IT and Software
usage.
Consolidate, finalize, and monitor the Sales Plan and Actuals for the
Territory - Monthly and Annual.
Generate orders daily by following up with customers and channel
partners.
Monitor actual customer off take vs. plan (Sales Plan, MOU, and Annual
Budget).
Regularly communicate to customers and channel partners on
production schedules, material availability position from various
manufacturing sites, and change in our prices, MOU Schemes and
signing.
Movement plan by grade/site to depots and periodically monitor Physical
Stock, Stock in transit and STOs to avoid stock outs, and monitor ageing
and disposal of stocks.
Customer coverage, Sales Plan, Customer Visits and periodic updating of
customers profiles
Prepare annual expense budget for the assigned territory.
Provide inputs for NSR improvements and Pricing through constant
interaction with customers and channel partners.
Maximize grades with higher NSR in the assigned geographical
Territory.
Assist in conducting CRMs, Seminars, Workshops, Exhibitions, etc.
aimed at generating additional business.