Marketing Manager
Knights & Walker London
مجموع سنوات الخبرة :21 years, 1 أشهر
Accountable for all plans pertaining to the branding and marketing objectives of the business
Executed the launch of the organizations B2C brand Vollstedt right from conceptualizing the brand identity to overseeing the retail launch.
Develop plans for new market entry for its B2B business.
Monitor and supervise the performance of a team of Corporate Sales Consultants and in strict compliance with Salesforce CRM application.
Define and manage the yearly marketing calendar and budget in alignment with the organizations goals and objectives.
Research on new product trends and enhance the product portfolio working in close tandem with the Product Development team.
Deploy digital marketing initiatives for the business
Effective coordination with all vendors and agencies for timely execution and delivery of all marketing initiatives.
Organize the product shoot for various leather accessories and pens
Negotiation and Closing of movie rights for several animation projects
Charting pre-production and post-production calendar including coordination of shooting schedules
Developing and executing country wide marketing and distribution plans coordinating across multiple cities in India
Developing country wide project release plans and managing a team of territory managers to handle sales
Negotiating promotional tie-ups
Project management and production coordination of music albums - mastering of the album, replication of CD’s.
Organizing test marketing processes, pre-release promotion and limited edition sales
Managing Retail launch of media products including distributer tie ups and negotiating mobile partnerships for digital tie ups
Organizing movie and music launch events
Negotiating satellite rights
Managing Social network promotions
Administering the online marketing campaign
Successful implementation of Ecommerce modules
Procuring orders from the retail buyers.
Negotiation of price and delivery commitments with the manufacturers and retailers.
Managing all the aspects related to manufacturing from sampling of the fabric to finishing and on-time delivery of the product.
Reporting of Store results
Performing store analytics - category analysis, location analysis, customer spends
Circle level MIS
Analyze trends of Franchisee/Store performance
Review and compare the circle level performances with the performance of other circles and provide insights to the management highlighting the best practices and cautioning on the negative practices.
Responsible for preparation of circle budgets (Revenue, expenses & profits)
Information systems improvement.
▪ Managed key merchandise accounts of buyers and ensured strict adherence to buyer requirements.
▪ Coordinated merchandising with commercial, sampling, production, and exports to ensure on-time delivery and shipments.
▪ Worked with buyers, vendors, and agencies to ensure efficiency and maintain high quality standards. Handling key merchandising accounts of buyers.
Coordinating with various departments - commercial, sampling, production and export departments to ensure on time delivery and shipment.
Coordinating with the buyers and agencies.
Managing strict conformance to quality and adherence to buyers requirements.
Monitoring for high standards of efficiency to avoid material wastage.