سعاد EL BAÏZ, Regional Product Marketing Manager

سعاد EL BAÏZ

Regional Product Marketing Manager

Nissan Middle East

البلد
الإمارات العربية المتحدة - دبي
التعليم
ماجستير, Marketing Opérationnel International
الخبرات
17 years, 4 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :17 years, 4 أشهر

Regional Product Marketing Manager في Nissan Middle East
  • الإمارات العربية المتحدة - دبي
  • أشغل هذه الوظيفة منذ مارس 2017

 Manage the Product, Competitiveness, Pricing of models in the GCC Region and manage their lifecyle strategy
 Set the relevant Product USPs to the GCC Market
 Monitor KPI to ensure a healthy product lifecyle (profitability, volume, product mix, brand power …)
 Analyse Customer demographics data to understand reasons of purchase, reject reasons, needs
 Work closely with Marketing Intelligent team to do relevant researches (ex. After Launch Survey) to understand customer clusters, trends, unmet needs
 Create and execute Launch Strategy for new models with a focus on maximizing business potential
 Manage and take lead on milestones to ensure Product positioning and communication strategy
 Crossfunctional interaction with other departments (Sales, Planning, Finance, Marcom…), Partners (National Sales Companies) and GHQ in Tokyo.

PRODUCT MANAGER في AL FUTTAIM
  • الإمارات العربية المتحدة - دبي
  • مايو 2014 إلى مارس 2017

Responsibilities :
• Development of new models, specifications and continuous enhancement of existing models (Passenger Cars)
• Determining pricing positioning with comparative equipment pricing studies
• Sales and Competitors monitoring
• Managing launches of new vehicles, Leading the Vehicle Launch Committee
• Communication with Toyota Motor Corporation for building the Toyota line-up (pricing & specs) in adequation with the market
• Managing local fitment in collaboration with Accessories Manager and Suppliers
• Providing internal training for new product to sales personal
• Working closely with Market Research Department and exploit findings to enhance the product line-up

MARKETING PRODUCT MANAGER في PSA PEUGEOT CITROËN
  • فرنسا
  • يناير 2011 إلى مايو 2014

Responsibilities :
• Developing and managing ranges of products (spare parts - original equipment & aftermarket)
• Determining & implementing marketing product plan & range definition, launch of new products
• New product launch : from the need assessment to the commercial launch (working closely with Engineering, Purchasing, Logistics and Sales)
• Price positioning : determining and managing an optimised pricing strategy to guarantee sales and margin
• Market analysis : monitoring the results and the market situation in order to maximise performance and exploit opportunities
• Supply of technical & commercial information to customers
• Production of sales support materials : marketing communication to Peugeot & Citroën dealerships (new offers, promotions)
• Providing the sales team with product training

Developed skills :
• Product and project management
• Analytical skills
• Developed marketing communication skills (creation of sales support materials, packaging guidelines)
• Ability to work well both as an individual and as a part of a team

Marketing Project Management & Coordination في PSA PEUGEOT CITROËN
  • المملكة المتحدة
  • ديسمبر 2008 إلى يناير 2011

Responsibilities :
• Transversal coordination between France & UK : support on establishment of product development policies and processes and methods of operation
• Product Manager assistant : Working closely with product manager teams in France & UK to develop and extend product ranges
• Interfacing with numerous departments : Marketing, Purchasing, Logistics, Accounting, Engineering
•Design and implementation of market survey
• Monitoring activity and commercial performance : implementation of reporting
• Coordinating launch of Motaquip spare parts range through Dealership networks in the UK : benchmarking, market studies, pricing, planning for new range introductions
• Motaquip : voted Supplier of the Year 2010 in the CAT magazine awards. (£22M turnover in 2009)

Developed skills :
• Produce quality work and communicate information in a clear and structured format
• Managing multiple projects and diary management simultaneously
• Developed listening and communication skills
• Ability to work confidently in two languages English & French and assist colleagues with communication barriers

Junior Market Manager في PSA PEUGEOT CITROËN
  • فرنسا
  • سبتمبر 2007 إلى نوفمبر 2008

Responsibilities :
• In depth study of European automotive spare parts markets and pricing : analysis of volume forecast, market trends, competitors
• Specific focus on price positioning of a new range for the British market
• Proposal of pricing strategy for new range
• Contact with foreign subsidiaries to resolve pricing queries

Developed skills :
• Good analytical skills and excellent numerical skills
• Ability to work as member of a team
• Knowledge of the European spare parts market

Export Account Executive في PSA PEUGEOT CITROËN
  • فرنسا
  • يونيو 2007 إلى أغسطس 2007

Responsibilities :
• Account keeping of import portfolio for export clients : Iran, Middle East, Eastern Europe
• Account management using SAP system
• Vehicle and spare part shipping management

Developed skills :
• Knowledge of the standard international trade rules as defined by International Chamber of Commerce

Marketing & Business Development Executive في PRICOA RELOCATION
  • فرنسا
  • مايو 2005 إلى يونيو 2005

- Global relocation services company offering integrated relocation services for expatriates -
Responsibilities :
• Business development : Client portfolio development by implementing direct marketing actions (mailing, e-mailing)
• Competitor monitoring
• Analysis of national press to identify prospective customers
• Assistance in the preparation of the Trade Fair « Avenir Expat » Paris La Défense

Developed skills :
• Ability to implement Direct Marketing actions

Marketing Assistant في CREDIT AGRICOLE
  • فرنسا
  • يونيو 2004 إلى يوليو 2004

Responsibilities :
• Telemarketing
• Implementation of commercial actions : selling shares and other banking products & services

Developed skills :
• Knowledge of the banking environment

الخلفية التعليمية

ماجستير, Marketing Opérationnel International
  • في Université PARIS X
  • أكتوبر 2008

Master II

Specialties & Skills

Marketing
Product Integration
Product Marketing
Marketing Plan

اللغات

الفرنسية
متمرّس
العربية
متمرّس
الانجليزية
متمرّس
الاسبانية
متوسط

التدريب و الشهادات

Part time (تدريب)
معهد التدريب:
Master II Marketing Opérationnel International
تاريخ الدورة:
September 2007