head of marketing department
Salama Cooperative Insurance Company
Total years of experience :19 years, 4 Months
-Developing the marketing strategy & plan in alignment with corporate & sales objectives, and ensuring the plan is implemented.
-Monitoring and reporting competitor’s communication activities as well as regional and international best practices from a communication and branding perspective.
-Building and maintaining strong relationships with key stakeholders to ensure SALAMA brand image is communicated and maintained.
-Leading digital media activation and awareness campaigns which increased engagement by over 100% in the first year.
-Conducting PR events and campaigns which increased audience engagement and improves company image.
-Responsible for team management to ensure the team is supported and able to deliver the best ROI for the business.
-Continuously monitor performance against targets and objectives, identify areas of improvement to increase efficiency and effectiveness of the team.
-Reporting unit performance and learning with senior management.
-Developing Marketing guidelines, policies & procedures which ensures that all materials promoted has a clear process and is communicated in a professional and accurate manner that is aligned with regulators.
-Led the re-branding of the complete university from Dar Al-Hekma College to Dar Al-Hekma University (brand guidelines, publications, signs in the university, promotional & digital material).
-Set yearly strategy, objectives, and budget for the Marketing & Communication department.
-Launched a new bilingual website which increased visits by 5 times yearly.
-Led digital media activation and awareness campaign which increased engagement by over 50% yearly.
-Developed key communication messages and campaigns to communicate to target audience and managed the communication campaigns. Yearly increase of 15% in press coverage.
-Led the completion of the bi-annual university magazine.
-Led the development of several university videos including the award-winning Dar Al-Hekma University documentary.
-Initiated several PR events which promoted the university to target audience.
-Supported other departments in promoting selected activities and events.
- Create a yearly detailed Marketing plan for all existing products. Plan includes: exhibitions, workshops, press activities, social media, and all other communication activities.
- Implement marketing and PR activities in Jeddah for all existing products.
- Improve business to business relationships by having joint events.
- Update all marketing website changes, such as news, surveys, forum, and partners info.
- Manage social network accounts: Facebook, Twitter, Blogger, and Youtube.
- Approve all printed materials, to ensure branding is within guidelines.
- Update CRM (sales management system) with current customer information.
- Prepared and presented new concepts plan to local and international Danone team and executed two concepts.
- Monitored monthly sales and initiated a program with finance department to reduce the cost of production and increase profitability.
- Attended all focus groups and market research meetings and created monthly reports which included updated consumer and competitive trends.
- Analyzed current performance, trends, market conditions, and other contributing factor and created a complete recommended marketing plan for 2008 and 2009.
- Monitored monthly sales and initiated a program with finance department to reduce the cost of production and increase profitability.
- Prepared and executed quarterly media plan in coordination with different media sectors.
- Monitored college progress, by tracking attendees’ feedback and re-visits.
- Managed internal and external College events such as self improvement workshops, school visits, activities with other businesses.
- Analyzed and researched competitors, and studied market.. Studied competitors pricing and what they offered and was able to see what was successful.
- Created a portfolio of client accounts and monitoring the ongoing activities related to them.
- Managed, reviewed progress and delivered the client’s advertisement projects.
- Conducted meetings with the clients as well as informing them about the current work status of their projects.
- Established relationships with new clients and maintaining and nurturing business relationships with existing clients.
- Identified accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained.
- Analyzed and researched industry trend.
- Assisted in developing company objectives.
- Managed international investors’ portfolio.
- Developed and managed a highly effective and organized filing system.
- Established relationships with distributors.
- Maintained customer and employee database.
- Created weekly & monthly sales reports and distributed to appropriate personal.
- Assisted in preparing marketing budgets.
- Visited competitive communities and created marketing studies.
- Prepared customer Startpac process such as sales agreements and house diagrams.
Masters in Business Administration
Concentration in Marketing. Honor Roll: Spring and Summer 2001.