CONSUMER INSIGHTS - SENIOR RESEARCH EXECUTIVE
nielsen
Total years of experience :13 years, 0 Months
SENIOR RESEARCH EXECUTIVE- CONSUMER INSIGHTS-(QUANTITATIVE RESEARCH)
• Research Expertise includes
• Concept/ Product Testing, Pack Testing and Post Launch Evaluation
• Segmentation
• Brand Tracking (Equity Measurement) and Ad Tracking
• Consumer Usage and Attitude understanding
• NPS- Net Promoter score
• Pricing Offers Research and Pricing Research-Conjoint based modeling
• Customer Satisfaction (C-sat, eQ studies) research
• Value Adds- Undertaking training on various research topics and processes for team members and Internal stakeholders
• Key Accounts handled- Aditya Birla Nuvo (Madura), Titan, Page Industries, Heinz, Hersheys, Godrej Consumer Products, Tata Chemicals, Parle Products, VVF Ltd, Nivea, Jyothy Labs, BCG, Reliance Digital
• Experience- FMCG and Consumer Durables, Shopper and Retail Practices
NIELSEN INDIA PVT LTD 07 July '11- Till Date
SENIOR RESEARCH EXECUTIVE- CONSUMER INSIGHTS- (QUANTITATIVE RESEARCH)
• Research Expertise includes
• Concept/ Product Testing, Pack Testing and Post Launch Evaluation
• Segmentation
• Brand Tracking (Equity Measurement) and Ad Tracking
• Consumer Usage and Attitude understanding
• NPS- Net Promoter score
• Pricing Offers Research and Pricing Research-Conjoint based modeling
• Customer Satisfaction (C-sat, eQ studies) research
• Value Adds- Undertaking training on various research topics and processes for team members and Internal stakeholders
• Key Accounts handled- Aditya Birla Nuvo (Madura), Titan, Page Industries, Heinz, Hersheys, Godrej Consumer Products, Tata Chemicals, Parle Products, VVF Ltd, Nivea, Jyothy Labs, BCG, Reliance Digital
• Experience- FMCG and Consumer Durables, Shopper and Retail Practices
IBS MUMBAI, DEHRADUN UNIVERSITY Feb 2010 2 years Full Time Course Completed Masters in Business Administration, (MBA) Field: Majors in Marketing and Minors in Operations (With First Division CGPA-6.5)
THE OXFORD COLLEGE OF SCIENCE, BANGALORE UNIVERSITY May 2008 3 Years Full Time Course Bachelor's Degree in Science (B.Sc.) Field: Biotechnology, Genetics, Chemistry (Completed with First Division 68.10%) Was the Class representative of my section and led the class in various extracurricular activities
SAINT PAUL'S E.M. SCHOOL, ROURKELA Mar 2003 Class XII Secured First Division 76.20% aggregate in the I.S.C examinations
SAINT MARY'S E.M. SCHOOL, ROURKELA Mar 2001 Class X
Secured First Division 79.33% aggregate in the I.C.S.E examination