Area Operations Executive
HINDUTAN UNILEVER LIMITED
Total years of experience :13 years, 8 Months
Key Deliverables: As Area Operations Executive
• Develop and implement strategic plans for operational efficiency and effectiveness within the designated area. This involves aligning operational goals with overall company objectives.
• Successfully worked on numerous activities like Distributors Handling & Operations Management, Inventory Management & Stock Norms.
• Assessment & motivate Distributors operations process as per SOP and track & review market fill rate, assortment, order vs bill lines & value.
• Manage the budget for the area, including forecasting, monitoring expenses, and ensuring cost-effectiveness in operations.
• Identify opportunities for process optimization and improvement within the area to enhance productivity, reduce costs, and streamline operations. Implement changes as needed to drive efficiency.
• Provide leadership and guidance to operational teams within the area, including setting goals, monitoring performance, and fostering a collaborative and high-performance work culture.
• Monitor key performance indicators (KPIs) and metrics to assess the performance of operations within the area. Take corrective actions as necessary to ensure targets are met or exceeded.
• Manage relationships with vendors and suppliers within the area, negotiate contracts and agreements, and monitor performance to ensure quality and cost-effectiveness. Key Deliverables: As a Key Account Executive Monthly Business Turn Over Handled ₹2.5 Crore+
• Oversaw a portfolio of key client accounts, serving as the primary point of contact for all their needs, inquiries, and issues.
• Proactively identify opportunities for upselling, cross-selling, and expanding services within existing key accounts, driving revenue growth and maximizing account value.
• Monitored the performance of invested key outlets, including sales, distribution, visibility, product range, and payout metrics.
• Ensured adherence to planned development programs (PDP), managed stock levels, tracked secondary schemes, and addressed issues related to expiry and damages.
• Managed sales tracking, evaluated effective coverage (EC), monitored productive calls (PC), and assessed process parameters to enhance productivity and assortment management.
• Established and nurtured strong, long-term relationships with key clients, understanding their business objectives and aligning company solutions to meet their needs.
As a Key Account Executive
Monthly Business Turn Over Handled ₹2.5 Crore+
• Oversaw a portfolio of key client accounts, serving as the primary point of contact for all their needs, inquiries, and issues.
• Proactively identify opportunities for upselling, cross-selling, and expanding services within existing key accounts, driving revenue growth and maximizing account value.
• Monitored the performance of invested key outlets, including sales, distribution, visibility, product range, and payout metrics.
• Ensured adherence to planned development programs (PDP), managed stock levels, tracked secondary schemes, and addressed issues related to expiry and damages.
• Managed sales tracking, evaluated execution compliance (EC), monitored promotional campaigns (PC), and assessed process parameters to enhance productivity and assortment management.
• Established and nurtured strong, long-term relationships with key clients, understanding their business objectives and aligning company solutions to meet their needs.
• Addressed and resolved any issues or concerns raised by key clients promptly and effectively, maintaining high levels of customer satisfaction and retention.
Key Deliverables: Monthly Business Turn Over Handled ₹2 Crore+
• Implemented sales strategies and initiatives to achieve targets within assigned territory.
• Developed and maintained relationships with customers to drive sales and foster long-term partnerships.
• Identified new business opportunities and market trends to expand the customer base and increase revenue.
• Trained and motivated sales teams to effectively promote products and meet sales objectives.
• Analyzed sales data and market trends to develop insights and make informed decisions.
• Prepared and presented sales reports to management, highlighting achievements and areas for improvement.
Key Result Areas:
• Executed sales strategies to meet or exceed sales targets within the assigned territory.
• Built and maintained relationships with clients to understand their needs and provide appropriate solutions.
• Identified and pursued new business opportunities to expand the customer base and increase sales revenue.
• Conducted product demonstrations and presentations to showcase features and benefits to potential clients.
• Managed the sales process from lead generation to closing deals, ensuring customer satisfaction at every stage.
• Provided timely and accurate sales forecasts, reports, and updates to management.
• Collaborated with internal teams such as marketing and product development to develop effective sales campaigns and promotions.
Sell out profile
Merchandising profile
Horeca and Institutional sales profile
Key Account sales promoter in Modern trade channel
MBA in Marketing
PGDM in Marketing
B.Com Accounts Honors completed in 2008
Completed class 12th in 2005 with 78% in commerce stream.
Completed class 10 in 2003 with 54%
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