Souraya El Khoury

Senior Marketing & Events executive at Qatar Navigation

• Qatar - Doha
• June 2012 to May 2014

Analyzing the Rebranding process pertaining to monitoring and protecting the brand name, logo shape, color, font, images, templates and all related matters in order to maintain a new favourable image and consequently a favourable reputation for the company as a whole.
Managing all Events and Exhibitions including event logistics, publicity, public relations, advertising and collateral material design, production and distribution to ensure that all the requirements are fulfilled in an efficient manner.
Setting annual marketing plans/materials, coordinating with event contractors and promoting events through marketing campaigns, social media and the corporate website for enhancing competitiveness and increasing profitability.
Identifying key industry, developing and proposing a trade show marketing plan, including targeted shows and proposed budgets to achieve organizational goals and objectives.
Maintaining database of frequent guests to the company HQ-VIPs, customers and business associates.
Conceptualizing the dynamic marketing and public relations plans and the maintenance of the foundation website for further decision making.
Accountable for all VIP’s meetings and reservations. Focal point with the hotels, end user and end consumer to coordinate all process and functions.
Designing and developing communication in PR strategies tailored, both with traditional and digital media (print, audio, TV, online and social media) to introduce a new product and a new concept.
Effectively keeping up to date with industry research figures, including distribution figures (newspapers and magazines) and audience figures (TV and radio) for the predictable winning over the competition.
Liaising and building relationships with clients and media sales companies for brand development and visibility.