Sowmya Shetty

Major Role :
* Plan, develop and implement brand promotion and customer focused activities for 3 different divisions of the company
* Planning and production of wide range of marketing communications including sales
collaterals (design, copyedit, proofread, and revise communications), e-catalogues, giveaways, coupons, event kits, etc. as per the brand style guide of the company
* Campaign management for NPI and media releases through print and web promotions
* Content development and publishing of quarterly newsletters
* Plan, coordinate, execute and exceed the number of events (internal & external) including Conferences, Roadshows, Tradeshows, Seminars, Co-events and R&R activities within specified budget

Major Role:
* Market creation and product positioning in orthopaedic industry
* Plan and implement various off page ATL/BTL optimization strategies
* Website development, content management and promotions through SEO, PPC, Google analytics and email marketing campaigns
* Support sales team through communication materials and sales tools
* Marketing, business development and Co-branding of products from various industries including Healthcare, Medical Equipment, Educational Institutes, Corporate, etc.
* Maintaining a national dealer network

Major Role :
* Conceptualize & implement new market creation approaches for DSCB in India
* Monitoring and implementing competent strategies through corporate tie-ups, institutional alliances to strengthen relationship with medical fraternity
* Developing and building a pipeline to continually generate new prospects

Executive - Sales & Marketing at Cryo-Save India Europe’s Leading Stem Cell Banking Company