Sowmyanarayanan Parthasarathy

Leading the Product and Analytics teams, owning the product strategy and roadmap for online travel
platform with 200K MAU, collaborating with a 30-member Engineering and Design functions
Business and Revenue Growth
• Conceptualized and launched Indias first DIY holiday planning app integrated with a Rewards and Loyalty
system, scaling from 0 to Rs. 5 Cr monthly revenue within one year, making it the second-largest channel after
Direct, surpassing SEO
• Launched the Full Staycations product in under 3 months: the primary revenue driver during pandemic,
generating up to Rs. 40 lakh MRR and Flights OTA for Repeat Customers contributing to Rs. 3 lakh+ MRR
• Strategically integrated with multiple global API providers for margin improvement:
◦ Flights: Amadeus → 6% margin improvement, contributing 1% to overall bottom line.
◦ Hotels: DerbySoft, Expedia, HotelBeds → 2% margin improvement and 4% customer price reduction,
driving over 50% efficiency gains.
• Currently building and scaling the new AI Sales Suite: Automation of lead stage movement (1% lift in conversion
rate); further integration of AI call and chat scorer and analyzer to drive further gains in agent quality assurance.

Managing and innovating on Citi India Web Portal by formulating product strategy, developing product
roadmaps for customer acquisition, servicing, increasing product usage and branding
• Launched Citi Help a digital self-help channel, with Chabot, Blogs, FAQs, Social Media, Videos and new Citi

Designed and managed complete product lifecycle of the latest Omni Channel Retail Banking product from
conceptualization to product launch at Intellect Design Arena Ltd used by 10+ enterprise customers
• Designed and launched e-wallet with spend analyzer, NFC/QR payments and credit facility which was
purchased by 3 fin-tech customers within 1 month of launch in South East Asia
• Standardized banking functions as ready-to-consume APIs for third party integration
• Design of Wearable, Social Media and SMS Banking channels to the digital banking platform

• Launched HDFC Bank MobileBanking LITE app, which 1, 000, 000+ installs in the Android Play Store, from wire
framing to the launch for customers from low / no internet coverage areas
• Launched EVA - HDFC Banks Virtual Assistant in chat in the HDFC Banks Customer Care page
• Worked on integrating Instant Rewards for Transactions in net banking with Buy Gift Vouchers

Conducted market research and executed on ground
campaigns to increase sales of the moped vehicle segment in Vellore.

• Served as Technical Lead and Trainer for new recruits in OOP Concepts, Java, HTML, and CSS at TCS ILP
• Received Certificate of Excellence for creating automation tools for Media
• Research, improving data migration test coverage from 0.1% (in 1 week manually) to 100% (in 6 hours).
• Worked as a in the Assurance domain to build online tools for Business Vertical Heads