Co-Founder
Linkart Ecommerce Pvt. Ltd
Total des années d'expérience :13 years, 6 Mois
• Bootstrapped a “Salon Aggregator Cloud-based Startup.” Onboarded 435 salons, and 200+ stylists in 8 cities with 1.12 Lakh active customer base as of 31-Jan-24. Closed debt free after a drastic hit of COVID-19 lockdown.
• Online appointment scheduling, Inventory Management, Employee Management, Accept Payment, Offer Rollout, Discount, Membership Purchase, CRM, GST Accounting, Loyalty Program, Payroll, Invoice, etc.
• Initial core team hired and trained (count: 18), implemented go to market strategy for a B2B salon, onboarding.
• Led the entire sales division at the corporate level devising acquisition strategies for Domestic & International markets (Dubai), marketing and promotional strategies for lead generation, events, upselling, and cross-selling.
• Sustain a robust sales pipeline and forecast consistently for effective planning and overall target achievement.
• Led Health Revolution for 250K old customers, driving business transformation. Monetized all 20 Customer Touchpoints by inducing revenue generation opportunities, to maximize channel capacity stimulating fresh sales
• In-depth data mining/analytics, customer segmentation, strong relationship building with channels, vendors, franchise, managing internal stakeholders (Call Centre, E-Business, Marketing, lead distributors (budget, processes, controls, billing, P&L account, direct reporting to CXO, leadership presentation, etc)
• Directly responsible for driving overall sales pan India (Corporate Profile), and achieving overall sales target, that included 16 branches, 20+ holiday worlds (company owned), and 30+ DSA (channel partners/ franchise).
• Devised long term market development strategies, Sales Campaigns, promotions, onboarding and first holiday planning. Go-To-Market strategy, upselling, cross-selling. YoY Growth product sold: 32% FY17, 38% FY 18.
• P&L Management, Team development, training, daily huddle, review, deep analytics, leadership presentation.
• Implemented data driven Sales strategies for personalized product recommendations and targeted promotions, value segmentation, unique customer profiling, needs, and purchasing power at state level (UP).
• Driving membership sales for the branch and six venues (Holiday world), managing walk-ins and presentation.
• Devised a “niche market” bases data with 80% buying probability that resulted into highest number for 3 years.
• Directly responsible for entire sale division for two dealerships at Lucknow and Kanpur, involving lead generation (digital), showroom walk-ins, sales of new ve hicles, upselling, cross-selling, and reference selling.
• Identification of target audiences, competitive analysis, Developed and executed online and offline marketing campaigns, events, stage shows, leveraging SEO, prepare regular sales forecasts and customer relationship.
• Service Quality Management: To meet customer expectations and remain economically competitive, continuous improvement in operational processes (KAIZEN), quick problem identification and resolution, systematic and reliable service performance measures, and customer satisfaction Control. Major focus on Brand Essence.
• Multichannel Integration / GAP Analysis: Continues and Periodic check between Service Promised (expected) and Service Delivered (experienced) at various customer touch points. Ex, Channel Partners, DSA, Holiday World, Branch office and Resorts. Major focus on uniform service at each touch point
• Complaint Resolution: Centrally responsible for resolving Complaints within TAT. Factual & Qualitative investigation of the issues and Root Cause Analysis. Aim to bring down the total number of complaints and increase CAPs score. The complaint includes Corporate Escalations, Acquisition Head Escalation, MD, Legal and Social Media Escalation
• Framework Analysis: Interaction research based on previous literature and process adherence with predefined SOPs to maintain the smooth running of the membership and continue the flow of premium quality service delivery
. Financial Planning
. Budgeting
. Security Business, Stock Trading, etc