Marketing And Business Development Manager
lifeline healthcare group
Total years of experience :12 years, 11 Months
Sales Business Development Marketing Strategies and Campaigns Roll out Sales Initiatives Product Development Relationship Building Event Management and PR Strategy
Developed and executed comprehensive marketing strategies to promote hospital services and specialties, resulting in a 60% increase in patient volume within the first year.
Led a team of marketing professionals, overseeing their activities and providing guidance in campaign planning, content creation, and social media management.
Collaborated with physicians, department heads, and cross-functional teams to develop marketing plans that aligned with organizational goals and priorities. Managed the hospital's digital presence, including website content, search engine optimization (SEO), and online advertising campaigns.
Implemented effective patient communication initiatives, including email marketing, patient newsletters, and social media engagement, resulting in improved patient satisfaction and increased referrals.
Monitored marketing performance metrics and analyzed data to evaluate the effectiveness of marketing efforts and identify areas for improvement. Developed and managed the marketing budget, ensuring optimal allocation of resources and cost-effective marketing strategies.
Business Development Manager-CBD/Referral/Corporate I Armada Surgical and Armada Medical centre
Recruiting CBD and full time doctors to the facilities.
Referral business
Corporate business with Occupational health, packages and referral patients.
Marketing and events of the promotions
Conducting medical camps
Coordinating Covid 19 pcr test for the corporate and walk-ins
Coordinating with DHA command centre for covid patients admission and discharge
Coordinating surgeries with CBD on daily basis.
Manages promotions, new medical packages, health check up packages.
Maintaining all insurance contracts.
Coordinating appointments and itinerary for medical tourism patients.
Maintaining policies are followed as per DHA by the operations.
Support to HR department for recurring medical and non medical staff to the facility
Marketing operations for increasing the foot fall for all the 3 clinics
•Corporate tie ups for Medical check-up: Responsible for Corporate Sales, Client Acquisition. Ensured continuous market expansion and brand recognition through rigorous marketing and promotions.
•Branding & Marketing: Conducting Health & Wellness camps: Conducting Free / Paid health camps, aimed to build relationship with decision makers where by exposing employees of corporate to our services and try to convert them to visit our centres for services. Involved in planning scheduling and execution of activities.
•BTL & ATL Activities: Planning of monthly wise BTL activities which include activities like Health camps at client premises, Health Talks, Co-promotional offers, Paper inserts, Promotions in clubs, Residential complexes
•Operations and managing clinic. Day today requirements of Doctors and supporting staff.
•Manages promotions, new medical packages, health check up packages.
•Manages Social Media marketing, Website, Annual Health and corporate plans.
Business Development Manager-CBD/Referral/Corporate I Armada Surgical and Armada Medical centre
Recruiting CBD and full time doctors to the facilities.
Referral business
Corporate business with Occupational health, packages and referral patients.
Marketing and events of the promotions
Conducting medical camps
Coordinating Covid 19 pcr test for the corporate and walk-ins
Coordinating with DHA command centre for covid patients admission and discharge
Coordinating surgeries with CBD on daily basis.
Manages promotions, new medical packages, health check up packages.
Maintaining all insurance contracts.
Coordinating appointments and itinerary for medical tourism patients.
Maintaining policies are followed as per DHA by the operations.
Support to HR department for recurring medical and non medical staff to the facility
• Hospital Marketing and media activities, Conferences, Event Planner
• Business generation from Corporate clients, Referral Clinics & Community Doctors(CBD)
• Develop Marketing plan & Media plan for the Hospital
• Coordinate with the Advertising agency with regard to the PR, advertisements and promotional activities for the Hospital
• Conduct Medical educational programs for the community doctors to create the awareness of the hospital
• Conduct Health education seminars and Medical camps for the public
• Provide support to the doctors to apply the part time license from DHA
• Maintain all CBD records/Referral records
• Marketing of the hospital services, facilities to the specialists, clinics and hospitals in the market
• Develop and stabilize good and meaningful relationship with the external specialists, clinics and hospitals
• Act as a communication channel to resolve the conflict and misunderstandings between the community based doctors and the hospital.
Handling front office operations.
•Handling check-ins and check-out.
•Handling telephone calls, making reservations for new bookings and assisting with the guest needs (internal and external).
•Performing guest relations agent’s duties.
•Assigning rooms for future arrivals, taking initiative for performing the night audit tasks along with the night auditor.
•Preparing management report (daily statistics report).
•Handling guest complaints, and feedback’s, and assisting in service recovery when required.
Soft services, food court management, vendor management.
•Food committee and food safety in charge.
•To ensure business continuity management system in the organization.
•To ensure quality in the services and sub services.
•Client management.
•Conducting external and internal audit.
•Risk assessment in the company.
•To ensure crisis management.
•Ensure disaster recovery procedures.
•Smooth handling of visitor management.
•Conduct Internal Audits for clients and functions.
•Answered an average calls per day by addressing customer inquiries, solving problems and Service level agreement.
•Greeted customers entering the store to ascertain what each customer wanted or needed.
•Conducted weekly walk-through with the manager to discuss interior visual displays, including store window presentation.
•Scheduled weekly inventory pickups and deliveries with vendors.
Conversant with ramp handling of passenger aircraft for air bus A320, A321, A319, and ATR Well versed with the departure control system with KINGFISHER SABRE manual check-in and conversant and reservation handling system.
•Comprehensive knowledge in world tracer system, creating and follow up of AHL&OHD (Advise if holding & On hand) files and communicating with the passengers for miss-handled baggage.
•Airport operations control centre (AOCC) in lead.
•Ground support to all the sub services including airport authority.
•Immigration and customs support for guest.
•Arrivals and baggage receiving support.
•Ticketing and reservation processes departure and arrival schedule report.
•On-time performances report to the airport manager.
Smooth handling of check in and check out by maintaining SOP.
•Blocking of rooms for the future days reservations.
•Handling group guest movement.
•Guest movement in airport.
•Creating reservation for the walk-in guest.
•Provide guests with information on the city and various activities by providing them with tickets to shows or sporting events, making dinner reservations, recommending nightlife and assisting with tours and travel arrangements as needed.
•To ensure shift handover goes smoothly and analysing hotel statistics and feedback to improve hotel services.
•To be present in the hotel lobby and maintain proper decorum at all times.
•Promote all the facilities of the hotel and know the surrounding areas when asked for direct.
•If a guest has a complaint-To listen to the complaint and work to resolve the issue, to solicit feedback in order to improve hotel services as needed.
Business generation from Corporate clients, Referral Clinics & Community Doctors(
60+