SRI MEITONO PURBOWO, Director

SRI MEITONO PURBOWO

Director

PT Metrox

Location
Indonesia
Education
Bachelor's degree, Accounting
Experience
20 years, 6 Months

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Work Experience

Total years of experience :20 years, 6 Months

Director at PT Metrox
  • Indonesia
  • September 2013 to December 2014
President Director at Tira Austenite Tbk
  • June 2008 to December 2010

PT Tira is one of the pioneer ‘s company in Industrial Steel trading
in Indonesia, established in 1974, with main business in Industrial
Trading such as Special Steel, Tool Steel, Machinery Steel, Welding
Machine, Welding Electrode and others, and Industrial Gas business.
Achievements:
* Complete turn-around of Tira Austenite (Publicly Listed
Company) performance, almost double the Net Profit After
Tax - year 2010 (169%) compare to 2008 (not bankable in
2008)
* Financial result => improved very significantly:
* ROA increase from 0.6 % in 2008 to 2.1 % in 2010
* ROE increase from 1.7 % in 2008 to 5.4 % in 2010
* Focus on People Development:
* Introduce Key Performance Indicator target for each key
senior management and implemented Reward & Punishment
System consistently
* Improve the Bonus/Incentive Scheme
* As a result of the above program or incentive scheme, some
of the key manager achieved their annual target in less than
one year and has been awarded accordingly i.e. Trip to
Singapore or Bali
* System Improvement:
* Logistics Management => Replace the Logistics Manager
and improve the Logistics Management which reduce the
2
Inventory Days level from 200 days in year 2008 to 135 days
in year 2010, consequently increase the inventory turn over
which improve the stock availability position
* Cash Management System Improvement => improve Cash to
Cash cycle from 207 days in year 2008 to 167 days in year
2010 by focusing more on collection management system
improvement => reduce cost of money significantly

President Director
  • May 2005 to May 2006

PT Jakarta International Container Terminal
PT JICT is a member of the Hutchison Port Holding Group the
biggest Port Operator in the world, which is the port operation of the
Hutchison Whampoa Limited. PT JICT is a joint venture between
Hutchison Port Holding (51%) and PT Pelindo II (49%) which
operate the biggest container terminal in Indonesia (Tanjung Priok
Port - Jakarta) with potential capacity of 3.1 million throughput.

at Independent Commissioner – PT Eye Corp Indonesi
  • May 2004 to May 2006

PT Eye Corp Indonesia is a subsidiary of Eye Corporation,
Australian Advertising Company which focusing on Out of Home
Media Advertising.

President Director
  • March 2001 to January 2005

PT Patra Jasa
Patra Jasa is a subsidiary of Pertamina - State Owned Oil&Gas
Company with core business in hospitality industry, run 7 Hotels,
Office Tower and Exclusive Residential in Jakarta, Indonesia.
The main objective is to restructure the company completely with
ultimate goal to privatize or public listed in 5- year time.
Achievements:
- New organization set up
- Set company’s new vision and mission
- For the first time in the company’s history to have 5-year
Business Strategic Plan in place
- Reposition Patra Jasa Hotel in Bali by having a total renovation
which had been completed in September 10, 2003
- Successfully put Hotel in Bali (5 star) back into Oceanic market
through its network after 5 years of absence
- As a result of success renovation, bilateral meeting between US
President - George W. Bush and Indonesian President -
Megawati Soekarnoputri was held in The Patra Bali Resort and
Villas on October 22, 2003, won over The Four Season Hotel
and The Ritz Carlton Bali
- Patra Bali average occupancy increase from 28 % up to 65 %
with average room rate increase from USD 25 up to USD 60
per night after total reconstruction and repositioning
- Set up IT/MIS division/function
- Recruited professionals for key manager position
- Set Merit System (Pay by Performance) in place
3
- Review and harmonize the company’s salary structure
- Put Training and Employee Development program in place
- Re-established Marketing division and function
- Set up E-commerce for marketing
- Successful road show and sales trip to Europe, Japan and
Oceania which indicated by signed commitment by tour
operators/travel agents /wholesaler
- Installed and implemented Fidelio Hotel Information System in
Patra Bali and Semarang Hotel
- Implemented SAP program for HR, Finance and Material
Mgt.modules by January 2004.

Gen.Mgr/Managing Director
  • December 1999 to March 2001

PT Simplot Agritama/Food
Processing
Simplot run Distribution for McDonald’s Indonesia since 1999 and
sells frozen French Fries, Mix Vegetables to retail market as well as
produce and sell buns to McDonald’s and also bread and filled buns
to traditional retail market.
The main responsibilities are to run the three business units, set up
operating procedures, improve staffing and human resources
management, implement strict internal control and operating
performance review system.
Report to: Board of Directors
Achievements:
Set up organization structure and put proper staffing in place,
streamlined the Finance and Accounting system, established
management reporting system, improved the warehouse management
system and procedures, run job evaluation to harmonize salary level
and structure, put Key Performance Indicator review in place where
each Department Manager present their performance against the
target (KPI), achieved Best Continuous - Company Improvement
award from McDonald’s Asia Pacific.

General Manager at PT Japfa – OSI Food Industries
  • February 1997 to November 1999

Started as VP - Finance Controller for a joint venture food/meat
processing company in January 1997, and appointed as the General
Manager starting August 1997. To run and manage the company’s
business which also exploring the potential business development
opportunities.
Report to: Board of Directors
Achievements:
Set-up the Accounting System & Procedures, set-up
the General Ledger system and the Local Area
Networking, Project Finance arrangement, set-up
budget and pricing- protocol.
Set-up the Business Strategic Plan and the vision for
the company for the next 5 years, developed new
4
businesses, developed new local products, recruited
qualified personnel, first export to Japan market on
further food processed.
Oct.’94 - Dec.1996 Finance Director, Coca-Cola Amatil Indonesia, Jakarta.
Finance Director for the Coca-Cola Bottling operation and
Distribution Company. To manage the company’s Financial,
Accounting and General Administrative activities which include
consolidating the budget, cash management function, dealing with
tax matters, controlling purchasing activities and overseeing the IS
& T function.
Report to: Managing Director administratively and to Corporate
Finance Director functionally

Country Controller
  • February 1990 to October 1994

for an American diversified company with
concentration in Commodity Trading, Animal Feed Processing,
Poultry Breeding Farm and Crude Palm Oil plantation in Indonesia.
Manage the company’s Financial, Accounting and General
Administrative activities which include consolidating the budget,
controlling cash flow, fund arrangement, dealing with tax matters
and also overseeing the IS&T function.
Report to: President Director administratively and to Pac Rim
Controller in Singapore functionally
Achievements:
Streamlined the Accounting System & Procedures, implemented
Quality Improvement Process Management, set-up Treasury
Function and Cash Management system, and installed electronic
banking line with Citibank.

Accounting Manager
  • August 1987 to January 1990

for an American Pharmaceutical Industry,
handle all Financials and Accounting activities, Taxation and
Corporate Secretarial matters.
Report to: Finance Director

Education

Bachelor's degree, Accounting
  • at Gadjah Mada University
  • January 1983

Specialties & Skills

People Management
Leadership
Business Expansion
Business Review
Strategic Management
ACCOUNTANCY
ADMINISTRATION
CASH MANAGEMENT
FINANCE
FINANCIAL
MACROMEDIA DIRECTOR
OIL PAINTING
TAX PLANNING

Languages

French
Expert
Indonesian
Expert

Hobbies

  • reading, photography, traveling