Srikanth Mohan

• Implemented GTM system with tech-stack SemRush, HubSpot and Apollo.io, integrating it
with D365 for marketing automation, presale, and marketing operations to achieve a 26%
reduction in operational costs and increased efficiency in FY23-FY24.
• Successfully launched 05 new products by collaborating with cross-functional teams and
executing strategic go-to-market (GTM) plans.
• Ideated and implemented the first-ever AI-enabled website audit crawler solution,
which could push real-time notifications across browsers, helping us reduce the bounce rate
from 55% to 26%, and also increase user engagement.
• Ideated and contributed to the development of an AI vision analysis survey feature for NSure,
KGiSLs SaaS-based, end-to-end insurance solution.
• Achieved a 3:1 ROAS for products and services through paid social. Max budget: $700K.
• Achieved first-page ranking for 400+ BFSI keywords with advanced KP SEO strategies in
less than a year.
• Collaborated with product and development teams in Agile environments to ensure alignment
on messaging and positioning for new feature releases, and improve time-to-market by
20%.
• Lead influencer marketing, thought leadership, digital PR, press releases, brand marketing, and
PR outreach.
• Owning the product positioning, product messaging, product-market fit, product roadmap, and
product life-cycle management.
• Automated pre-sales demo questionnaire for the inside sales team by integrating DAP
with D365, which helps to drive 2x better POCs to activation.
• Reduced marketing costs by 15% annually by streamlining workflows and negotiating
better contracts with vendors.
• Perform product discovery through customer interviews, market research, competitive analysis,
and usability testing to identify unmet needs and market opportunities.
• Initiated R&D, and drove the Marketing Intelligence program for sales enablement.
• Leveraging domain-specific industry events and organizing webinars and workshops to drive
go-to-market success.

• Handled a 04 member team
• Implementing digital marketing strategies across all channels for two SaaS products and AR/VR
services, ensuring seamless execution of the planned initiatives.
• Led the lead generation campaigns for USA, UK, AUS regions
• Leading PPC campaigns, including ad copy creation, bid strategy and optimization, cost-per
conversion, cost-per-click analysis, keyword research, and other key components.
• Handled 23 B2B and B2C accounts for PPC, SEM, and SEO projects.
• Handled end-to-end product marketing for a SaaS based project management product
Codewise.
• 4X organic traffic achieved for 14 accounts in 3 months with advanced white-hat SEO
strategies.
• Handled ATL marketing programs.

• Acquired 2 global accounts for B2B business, valuing an ARR of $172, 000 on the
products segment.
• Acquired 06 domestic accounts for products, and 02 domestic accounts for services in one
financial year.
• Maintained a CRR of 94%.
• Handled the project roadmap and deliverables.

• Improved team productivity by implementing efficient project management strategies and
delegating tasks effectively.
• Managed 02 global customer with 03 member team
• Oversaw cross-functional collaboration between departments, ensuring smooth workflow
and timely task completion.
• Established strong customer relationships for smooth project delivery.