سريكانث إدغاردو

Core Functional Responsibilities :

- Responsible for the sales growth of the organization
- Sales enablement of the team members in achieving the assigned
sales quota
- Account planning to increase the share of wallet with our existing
customers
- New business development planning and execution for the MEA region
- Handling key strategic customers as per the vertical. Few of the
verticals I handle are Telecom, Government, and Large Enterprises
- Executing strategic sales plans as per the solution verticals for the
different key industries in the MEA region
- Sales department P& L management
- Expanding and handling partner alliance members across the MEA
the region, which involves sales enablement, business planning, and go
to market strategies for their respective markets
- New vendor ( product) expansion and existing vendor
management

- Accountable for revenue generation from MENA region
- Manage Mid Market and Enterprise customers
- Managing the complete sales cycle from prospecting to purchase order
- Responsible for territory and sales planning for the MENA region
- Understands a client’s critical business priorities and supporting IT challenges and
requirements
- Lead and evangelist for HRflo - HRMS product which is in MVP stage
- Exceed quarterly and annual revenue & margin quotas
- Single point of contact for the strategic technology partners
- Builds strong professional working relationships with the client, including key IT and
business executives

- Responsible for setting up the SAP Business One practice
- Responsible for business development and strategic alliance with financial institution -
leading Bank in UAE
- Accountable for channel development - Affiliate Model & Reseller Model for UAE, Oman
and Qatar
- Project management and customization development of Zoho CRM, which got rolled out
with in 6 months for the entire division
- Contracts formation and negotiation with cloud infrastructure vendors
- Single point of contact for vendor (SAP) and responsible for managing the SAP portal
and liaising with SAP team
- Responsible for enablement of six-member tele sales team to achieve the targets
- Primary member for devising marketing collateral - Online and offline - brochure, product
presentation and battle card

- Responsible for overall Microsoft business (On-premise & Cloud licensing), totally accounting to $ 20 Million
- Fostering vendor relationships to garner maximum support for business aspects
- Maintaining healthy top line (Revenue)and bottom line(GP)
- Monitoring sales pipeline and ensuring closures through sales teams
- Responsible for partner enablement and growth.
- Directly managing regions key partners Accountable for partner business growth and objective

- Led company growth to $2 Million turn-over in the year 2015 with business being
profitable. This is 50% increase of the turn over comparing to the previous year
- Overall Account Management of 380 customers for the company. I am proud to state
that clients consider me as the‘Go-To Person’for any - - Cloud related Business Situation
- Accountable for overall business operations of the company
- Key account management have been taken care and which has resulted in overall growth.
- Helping the business to up sell and cross sell with existing accounts
- Responsible for creating aggregator channel, who gives business to the company with
revenue sharing model
- Driving sales by doing sales enablement to the entire team and encourage them to an
increased QCC (Quotation Conversion Cycle ) with strategic approach.
- Creating proper CRM system and managing the same
- Devising ‘Cloud Solutions = Business Productivity’ and‘ Cloudify Your Business’
campaigns

2012
Responsible for leading the overall branding and marketing initiatives of the Business
Education Subsidiary of Everonn Education Limited through campaigns in different
communication platforms such as print and social media
Created social

- Designed the marketing communication strategy for clients; responsible for ideation and
creation of marketing collateral's like brochures, posters and TV commercial
- Successfully planned and executed TV campaigns for rebranding exercise
- Involved in brand identity & brand manual exercise in close coordination with CEO and
Creative Director