Regional Sales Manager
BIBA Apparels (P) LTD
Total years of experience :21 years, 8 Months
Responsible for setting up new “BIBA” branded store in AP & Telegana. Accountable for the Sales & Operations of BIBA Stores in AP & Telegana with over 300 Employees and a turnover of Rs 80 CR, accountable for the profitability of the Stores and in the expansion of the Business. Delivering top line & bottom line results for all the sales verticals like company owned Retail Operations, MBO Distribution, trade & E- Com market place.
Responsible for setting up new “Antonio Batista “and “Bad Habit” brands in India. Set new business opportunity for entire country and took the business from scratch to 2 crore turnover in 6 months with two distributors.
Responsible for setting up new “BASICXX” branded store in Riyadh & Dammam (KSA). Set up new business opportunity for entire region and took the business from scratch. Introduced new Operational Procedures and implement retail Industry best Practices.Develop programs which are entirely customized to meet the specific requirements of the brand
Responsible for the Sales Operations of Max Stores in Jeddah, collective stores measuring 180, 000 Sqft with over 190 Employees and a turnover of $32Mn, accountable for the profitability of the Stores and in the expansion of the Business. Coordinate with Planning and Warehouse operations to accomplish objectives
As the Regional sales Manager expanded the Brand’s “LUCERA” footprint by opening 16 SIS in the north India in a year by appointing young, dynamic and financially sound Business Partners. Was engaged in Project planning and implementation in the rapidly changing business arena, rolled out the entire business plan for the Brand in the Region both in Retail and Distribution. Trained and developed a team of Managers and Executives for the fulfillment of the company objectives.
Selected accomplishments
o Managed Market Expansion in 6 States of the North India, opened 16 SIS in a span of One Year for their artificial jewellery brand “Lucera” .
o Initiated the PSIS (Premium Shop-In-Shop) format for the North India and opened 6 stores for their newly launched watch brands.
Responsible for setting up new “Satya Paul” and “Samsaara” branded store in South India. Set new business opportunity for entire region and took the business from scratch to 120 crore turnover in two years with two EBO’s and 4 distributors. Introduced new Operational Procedures and implement Retail Industry Best Practices.
Selected accomplishments:
o Appointed 4 distribution partners in 4 states of South India for their mens Accessories business.
o Appointed 2 distribution partners in 2states of South India for their Designer saree collection.
Spearheaded the Brand “Lino Perros” Exclusive Stores’ and Distribution Business in the entire Northern and Southern Region of India. Played a key role in operation and ensure that the stores excel in performance on Sales, Customer Service, Retail Matrix and Visual Merchandising..
ITC Wills lifestyle May 2001 to December 2004
Customer Facilitator
Worked with their Flagship store as Customer Facilitator and later Managed the store in Noida as acting Store Manager for 1 year.
Ebony Retail holdings Ltd. June 98 to may 01
Senior Sales Executive
Worked with their Flagship store as Sr. Sales Executive and later managed the Men's Floor as Floor Manager for six Months.
o Bachelor of Arts from Allahabad University in the year 1998.
o Passed Sr. Secondary Exam from Kerala School, Delhi in the year 1995.