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Srinivas Balla, Senior UX Designer

Srinivas Balla

Senior UX Designer·HCLTech

India

Master's degree, MBA

Work experience

Total years of experience: 13 years, 6 months

Senior UX Designer

January 2021 - January 2024

HCLTech

Hyderabad, India

January 2021 - January 2024

As a UX Designer for HPOnes HP Instant Ink platform,
I led end-to-end UX processes—including user
research, journey mapping, wireframing, and usability
testing.
To design accessible, responsive interfaces for
subscription management, ink tracking, and delivery
workflows across web and mobile platforms.
Company industry:
IT Services

Lead UX Designer

November 2020 - January 2021

Euclid Innovations

Hyderabad, India

November 2020 - January 2021

Redesigned the CAML product and company website,
focusing on enhancing usability and aligning with
modern design standards. Collaborated with Euclid
stakeholders to gather requirements, restructure
information architecture, and create content
strategy
Company industry:
IT Services

Senior UI/UX Designer

January 2020 - January 2020

FastCollab

Hyderabad, India

January 2020 - January 2020

Redesigned the UX and UI for Tripbox web and
mobile apps to support ticketing and promote
healthier routines for individuals and groups.
Collaborated with researchers and developers to align
designs with user and business goals.
Company industry:
Airlines

UI/UX Designer

January 2015 - December 2019

CloudGen LLC

Hyderabad, India

January 2015 - December 2019

Designed intuitive UI/UX for products like CATE and
Smart EDI, and developed internal portals and
dashboards to improve workflows and user
engagement. Ensured consistency across digital and
print deliverables.
Company industry:
IT Services

Sr. UI Designer

January 2014 - January 2015

Beehyv Systems

Hyderabad, India

January 2014 - January 2015

Worked as a UI Designer at Apollo Education Group,
creating intuitive, user-focused interfaces for online
and campus-based educational platforms, while also
supporting visual design across digital and print
media.
Company industry:
IT Services

UI Designer

November 2009 - January 2014

Grit Innovation

Hyderabad, India

November 2009 - January 2014

Led end-to-end UI design for clients like Magma and
Bajaj Fincorp, focusing on accessible, responsive
interfaces tailored for rural and semi-urban users.
Delivered scalable, user-centric solutions aligned with
business goals across financial services.
Company industry:
IT Services

Education

Sikkimm Manipal University

January 2011

January 2011

Master's degree, MBA

India

Madurai Kamaraj University

May 2006

May 2006

Bachelor's degree, B.SC

India

– AP Govt Inst of Leather Technology

May 1999

May 1999

Bachelor's degree, Footwear

India

Skills

USER CENTERED DESIGN
Intermediate
USER CENTERED DESIGN
Intermediate
UI UX RESEARCH
Intermediate
UI UX RESEARCH
Intermediate
INTERACTION DESIGN
Intermediate
INTERACTION DESIGN
Intermediate
PROTOTYPING
Intermediate
PROTOTYPING
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
DECISION MAKING
Intermediate
DECISION MAKING
Intermediate
FIGMA DESIGN SOFTWARE
Intermediate
FIGMA DESIGN SOFTWARE
Intermediate
ADOBE XD
Intermediate
ADOBE XD
Intermediate
GRAPHIC DESIGN
Intermediate
GRAPHIC DESIGN
Intermediate