Srinivas Padmanabhan

- Lead end-to-end implementation, trafficking, and optimisation of paid campaigns across YouTube, LinkedIn,
and Meta for multi-market clients, ensuring accurate delivery and budget pacing.
- Supervise and mentor junior ad ops specialists — conducting performance reviews, delivering structured
feedback, and driving team capability growth.
- Analyse campaign performance data to generate actionable insights and strategic recommendations,
presenting findings directly to clients.
- Manage relationships with platform vendors and third-party reps, evaluating new ad products and betas to
bring innovations to client campaigns.
- Oversee full campaign planning cycles — from brief intake and content calendars through to QA, final sign-off,
and post-campaign reporting.
- Act as the key operational link between the ad ops team and client services, ensuring smooth, on-brief
campaign delivery at all times.

- Implemented and optimised video ad campaigns across YouTube and LinkedIn, managing daily uploads,
metadata, audience targeting, and performance monitoring.
- Ran LinkedIn Ads campaigns end-to-end — audience segmentation, budget pacing, A/B testing, and detailed
post-campaign reporting aligned to client KPIs.
- Used Google Analytics and platform dashboards to interpret channel performance data and deliver actionable
insights to clients.
- Onboarded and coached junior team members on ad ops workflows, platform tools, and quality assurance
standards.
- Maintained strong relationships with client services and platform representatives to continuously improve
campaign quality and outcomes.