Consulting analyst
EUROMONITOR INTERNATIONAL
Total years of experience :5 years, 1 Months
EUROMONITOR INTERNATIONAL Bangalore, India
Consulting analyst Jan 2012 - Dec 2013
Leading market intelligence and strategy projects end-to-end by: • Designing comprehensive research process and managing analysts, project budget and timelines
• Analyzing quantitative and qualitative data to identify trends and insights to formulate recommendations and new opportunities
based on client's business needs
• Provided management recommendations, market entry assessments and opportunity analysis including competitor operational
analysis and pricing analysis for several industries with key focus on travel and tourism, beauty and personal care, packaged food
(Padico Group, Nestle, Carnival Cruises, Kraft, P&G, Unilever)
Key Projects
• New Business Development for a leading Infrastructure company in Middle East
• Evaluation of Real Estate, Tourism and Leisure market in Middle East.
• Lead analyst for Asia Pacific, Australasia, Middle East and Western Europe for mapping facilities to incorporate into the new business venture
• Recommendation of facilities/themes to be incorporated in the project through Consumer Insights, Economic -
Demographic Landscape and Gap analysis
• Developing Market Entry Strategy for top multinational company in coffee market
• Identified and analyzed white space countries based on demographics, consumption, trends and drivers.
• Market attractiveness mapping of key segments in white space countries based on profit margins, per capita consumption, and growth of market.
• Recommendations of potential acquisition targets operating in the profitable segments for market entry.
• Business Diligence of a fragrance manufacturer for a leading Private Equity Fund
•Evaluated the current market size and the 5 year growth potential of the fragrance market
•Landscaped the industry and the market share and industry dynamics of the different players
•Developed a strong business case for the investment in a challenging and fragmented industry with very little secondary research
coverage
AMPITECH ASSOCIATES Chennai, India
Marketing manager, Airconditioners Dec 2008 - Dec 2012
• Identified pockets of market with potential for growth in Chennai through market analysis and launched two new subsidiaries in South and Central Chennai increasing sales by 13%
• Established dealer partnership with Panasonic after extensive market research on potential partners, growing sales over 25%
• Performed cost analysis for the company, increasing efficiency which translated to 10% increase in profits
• Coordinated the operations and logistics between Clients, Manufacturers and Subsidiaries