Senior Marketing Specialist
dubizzle
Total years of experience :10 years, 0 Months
My current position has spanned both B2B and B2C content, communications and campaigns, across a variety of verticals. I am currently responsible for leading all marketing activity for the property vertical
Spearheading and implementing marketing strategy for dubizzle Property, working closely with senior stakeholders, including the General Manager, to align department KPIs and deliverables
Leading the vertical B2B rebrand of dubizzle Property, from research phase to launch in the market
End to end management of dubizzle Property B2B events, with responsibility of $200, 000 budget for FY18/19, including managing our barter deals and partnerships with industry exhibitions
Restructuring the B2C content marketing strategy; mapping out data driven user journeys with alignment across performance marketing, SEO, social, product and customer lifecycle management
Planning, creating, delivering and reporting on client, user and internal communications
Managing client segmentation across the business from a marketing perspective, leading the introduction of marketing automation for B2B user journeys with Salesforce integration
Responsible for curation and distribution of data-driven content and reports across multiple channels (online, email, social, PR) to enhance brand perception and thought leadership for the vertical
Working closely with the creative, customer lifecycle, product, performance marketing and sales teams to plan, create and deliver successful omni-channel 360 marketing campaigns
Managing both internal and external stakeholders/agencies for delivery of all marketing initiatives; including client collaborations, brand research and health studies, user research, design, merchandise, events, web development and new product & service launches
Marketing project management for all dubizzle Property product changes, updates and launches
This role focused on direct and brokered individual and small corporate markets globally; across acquisition, retention and content-based campaigns
Managed various end-to-end campaigns to deadline and budget, across integrated channels
Wrote and refreshed both the business and member website - incorporating key brand messaging, SEO optimisation and customer centricity to drive leads and increase retention
Created and implemented a contact strategy across the business for one of our most profitable lead sources, leading to sales of over £1.2m GWP (gross written premium) for 2016
Successfully designed, implemented, executed and optimised all owned data email campaigns
Managed the creation and distribution of several member engagement videos, incorporating key messaging and refreshed branding for the business
Led on IT projects and digital developments from a marketing perspective across both the core website and online customer portals and apps
Supported on content campaigns with copywriting and design management - ranging from display advertising to insight driven prospect engagement pieces
Managed relationships across several agencies to support on key deliverables
Managed creation and delivery of our first digital member newsletter as a business, which exceeded industry email campaign benchmarks
Supported development and delivery of an automation triggered customer engagement email campaign series, to all new members in order to reduce lapse/churn rates
Worked across partnership, affiliate and lead generation campaigns with large global companies, such as Telegraph Media Group and Overseas Guide Company
Core marketing support across the Large Corporate channel at AXA PPP International, delivering a multitude of collateral to tight deadlines and niche client demands
Lead marketer for any bespoke marketing materials for corporate clients
Worked with and project managed key deliverables for our local in-market partners (i.e. AXA Gulf, Maroc, Mansard) fulfilling their marketing requirements. These included regulatory communications, sales proposal templates, presentations, sales support literature and corporate servicing emails
Managed agency relationships to ensure delivery of projects
Supported on corporate bids and tenders for new business wins
Provided expertise and collateral to aid and increase client retention rates
Responsible for publishing all sales literature and internal communications to the intranet
Managed internal stakeholders to deliver digital projects
Planned bespoke contact and communications strategies for key clients
Created and delivered client presentations and 360 campaigns both internally and externally
Sole marketer for international, educational charity, Pestalozzi - with a broad scope across online and offline marketing channels
Updated and implemented Pestalozzi’s marketing and PR strategy
Maintained, developed and created content for the Pestalozzi website using a bespoke CMS and Google Analytics to monitor and improve performance
Maintained and promoted Pestalozzi’s social media profile
Created, produced and distributed all marketing materials and campaigns and supported the wider team with events organization and management
Consolidated and built local, regional and national media contacts for the promotion of the charity, maximising media coverage
Updated, extracted and utilised information from a specialised donor database
Managed all volunteers and interns within the communications sector
The course was accredited by the three main industry bodies, the BTC, PTC and NCTJ. Including units on, but not inclusive to; news reporting, global current affairs, online journalism, broadcast journalism, editing and subbing, media law and public affairs. NCTJ exams passed : Public Affairs, Court Reporting, Subbing, News Reporting, Shorthand at 80wpm