Stanley Mathew Mbiydzenyuy

Fully responsible for all aspects of SEO and digital marketing including selecting and recruiting team members.

Works with a client portfolio of 192 clients covering all spectrums of marketing.

Directs and manages staff as well as external contractors

Monitors, directs and manages Projects using SCRUM methodologies (sprints)

Audits, analyses and implement SEO - On and Off page optimization based on best practices and benchmark

Brainstorm and develop link building and outreach strategies together with the team

Attends client meetings as and when required by my superiors (Mostly conference calls)

Handles link building activities such as directory submissions, PR, guest blogging, Blogger outreach, classified ads, video production etc

Performs technical SEO audits considering broken links, duplicate content, meta robots, crawling errors using tools like; Screamingfrog, W3C validator and Deepcrawl

Collaborates and team up with internal and contracted website designers to implement technical SEO findings that hindered SEO ranking progress

Researches trends and develops a Content writing strategy for blogging

Performes SEO audits for various clients and manages CMS (Magento, Drupal and Wordpress)

Analyses 3rd party data using Google console and Analytics

Instructs and externally collaborates with designers and agencies

Develops Social media strategies for various clients and implementing mechanisms for brand listening and management

Develops bespoke strategies for digital and social for various clients

Performs keyword research and analyses content on a constant basis

Executes PPC (Adwords and Bing) implementation, optimization and management for various client accounts

Collaborates on a daily basis with internal staff on strategic planning, deliverables, performance follow-up and enhanced capacity building for maximum productivity and impact

Performs competitor analysis looking for weakness and opportunities with a keen eye on link building strategies, keyword rankings, content marketing strategies, social media activities and content engagement-types

Develops SEO performance reports for various clients on a monthly basis and copied my superiors as such

Shares actionable insight on organic search and on-page optimization with my team

Uses tools such as Majestic, Google trends, Google search console, Ahrefs, Semrush and Google speed test.

Uses Basecamp for project management and progress monitoring

Occasionally performs market research, analyses the findings and took appropriate implementation action

Coaches, motivates and train junior staff on SEO best practices

Keeps up to date with SEO trends by reading blogs such as Bruce Clay, E-consultancy, Moz, Search Engine Land, SEO BOOK and more

Lead, directs and coordinates a portfolio of 192 client websites while effectively managing time and resources. Provided monthly and quarterly reports

People management
SEO
Collaboration with external agencies
Marketing strategy
Blogger outreach
SEM
Research
Competitor analysis
Analytics
Staff training

Everything about Digital marketing, insights, social media marketing and ownership of CMS