Stefan Wijayaratne, CRM and Reports Analyst

Stefan Wijayaratne

CRM and Reports Analyst

EMAPTA Versatile Services Inc

Location
Sri Lanka - Colombo 15
Education
Master's degree, Master of Business Administration (MBA),
Experience
11 years, 3 Months

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Work Experience

Total years of experience :11 years, 3 Months

CRM and Reports Analyst at EMAPTA Versatile Services Inc
  • Sri Lanka
  • My current job since September 2022

Proficient in executing data analysis and generating actionable business insights. Demonstrated expertise in evaluating and enhancing business processes for efficiency. Skilled in utilizing reporting tools, such as Microsoft Suite and Google Ads, and integrating ERP systems. Experienced in chatbot integration, project management, and monitoring with a focus on effective communication of findings to non-technical stakeholders. Specialized in data warehousing, ETL processes, and leveraging analytics for strategic marketing campaigns, consistently delivering measurable results through advanced segmentation and automation.

• Execute data analysis and generate business insights.
• Evaluate and improve existing business processes for efficiency and effectiveness.
• Proficiency in utilizing reporting and visualization tools to develop comprehensive dashboards.
• Conversant in Microsoft Suite, Google Ad's and ERP integration.
• Chatbot Integration and Configuration.
• Project management and monitoring.
• Integrations in data connections.
• Communicate and present findings to non-technical stakeholders
• Expertise in data warehousing and ETL processes for accurate reporting.
• Identifying patterns, and trends, and creating insights that drive business decisions for the marketing department and sales.
• Execute, and optimize strategic marketing campaigns.
• Consistently delivered measurable results, leveraging advanced segmentation, automation, and analytics to drive maximum engagement and conversion rates.

Senior Business Analyst at ZILLIONe Technologies Pvt Ltd
  • Sri Lanka - Colombo 4
  • September 2021 to August 2022

As a SENIOR Business Analyst, I excel in gathering and understanding technical requirements for ERP
and CRM systems, leading to successful RFP/RFI/RFQ finalizations. Proficient in creating wireframes,
prototypes, and UML diagrams using Axure, I collaborate with stakeholders to document business
requirements and manage Agile Scrum projects using Jira. Noteworthy achievements include delivering
effective solution presentations in collaboration with product teams, creatively designing and delivering
tailored ERP and CRM solutions, and providing comprehensive demo training. My skills extend to
prospect analysis, feasibility verification, and adept generation of reports and diagrams to communicate
findings.

Senior Operations Executive at London Stock Exchange
  • Sri Lanka - Colombo 10
  • August 2017 to August 2021

Led end-to-end delivery of regulatory news to the London Stock Exchange, ensuring strict compliance
and deadlines. Cultivated strong client relationships, serving as the primary contact and delivering
excellent service. Demonstrated expertise by monitoring industry updates, conducting quality control,
providing training, and implementing process improvements, resulting in efficient operations and high
accuracy in managing large volumes of regulatory news..

Senior Operations Executive at WNS Global Services
  • Sri Lanka - Colombo 9
  • April 2017 to August 2017

Proactive Senior Operations Associate adept at efficiently processing client announcements on stock
exchange and vendor sites. Proficient in handling account-related tasks, including registration,
authorization, and account detail changes. Demonstrated expertise in generating detailed reports,
processing debtor IDs, and contributing to monthly RNS Revenue reports for effective operational
management.

Customer Service Executive at Hayleys PLC
  • Sri Lanka - Colombo 10
  • February 2013 to April 2017

Customer Service Executive with a proven track record of ensuring accurate and prompt issuance of shipping documents, securing bookings through effective canvassing, and maintaining precise data updates. Proficient in conducting audits and managing Customs reporting for import shipments, contributing to seamless logistics operations. Demonstrated skills in collaborating with external stakeholders, fostering customer loyalty, and implementing improvements in customer service functions. Achieved success in assisting the Finance Department, updating container requirements, and initiating enhancements across external providers and internal processes.

Education

Master's degree, Master of Business Administration (MBA),
  • at University of Bedfordshire
  • May 2020

Specialties & Skills

Microsoft Technologies
CRM software
ERP CRM
MANAGEMENT
OPERATIONS
REGISTRATION
AUTHORIZATION (COMPUTING)
AUTOMATION
DATA ANALYSIS
GOOGLE ADS
EXTRACT TRANSFORM LOAD (ETL)
MICROSOFT EXCEL
MFG/PRO (ERP)

Languages

English
Expert