Brand Image Marketing Manager Consultant
Self-Employed
Total years of experience :15 years, 5 Months
Branding and Marketing Consultant for small Design Studios, small Companies and Shops.
for the brands Gucci and Bottega Veneta, worldwide. In charge of managing (as Producer) some photographic shoots and videos for JWL & Perfumes ADV campaigns, catalogues, look books, e-commerce and social media, and the related strategies. Assisted the Art Direction (both internally
and externally) on new talent researching (e.g. photographers, models other talents and locations) for the Gucci Brand, but till 2007 for all the Gucci Group brands (Bottega Veneta, Alexander McQueen, Balenciaga, YSL e YSL Beauté, Sergio Rossi, Boucheron e Stella McCartney). In charge of coordinating all activities with suppliers, couriers and internal clients (for production and shipments all over the world) using all marketing
tools (look books, catalogs, invites, folders, client cards, stationery, ww press materials, special projects packaging materials etc.
Sales Manager for the Veneto Region’s exclusive agency; Coordinated all commercial activities between clients and Jacuzzi; Organized events in that area
Communications Assistant, Intern in the Corporate Image Department (an international and creative team) for the entire Gucci Group; Assisted in photo shoots, art-buying; Studied and analyzed competitors’ image
Intern as Marketing Director’s Assistant; In charge of managing the rapport between clients and car dealers; Helped develop the company’s official brochure 2002; Daily work with marketing tools.
Master MBA with specialization in International Marketing & Communication
Dissertation in History and Film Studies; “Memories of a place: the path of Italian cinema from 1942 to 1966"