Account Manager
Asda'a Burson-Marsteller
مجموع سنوات الخبرة :3 years, 0 أشهر
• Currently handles new business projects with the following clients: Former Minister Charles Rizk, Xclusive events, Uber
• Manages the accounts of LG Electronics, Saad & Trad, Tewtel Group, Ford Dubai, Crédit Agricole Suisse, Boecker and Starbucks:
- Plans, develops and implements PR strategies, campaigns and initiatives
- Manages communications budgets
- Maintains effective working relationships with media reps
- Drafts and edits press releases, media kits, case studies, speeches and articles
- Devises and coordinates interview opportunities
- Organizes and hosts events including launches, press conferences, tours and trips
- Sources and manages speaking and sponsorship opportunities
• Portfolio: Ministry of Foreign Affairs, Kraft Foods, AL-MAWARID Bank, Dunes Center, Rotary Club, OffreJoie NGO, IAA etc.
• Handles the French copywriting of all the projects of the agency: the above including Solidere, touch, Karadeniz, LGB Bank, Nivea, Blue Gold, Events Production, etc.
• Covering, editing and translating soft and hard news from Arabic to French
• Investigative reporting on several subjects including prison mutinies and corruption at Dar el-Fatwa
• Interviewing political and public figures such as FL leader Samir Geagea, former correspondent of The Guardian in Lebanon David Hirst, and French star Calogero.
• Writing a weekly political analysis on page 2
January 2010- April 2010: Web writer- ELNASHRA- Website
Translating political news and editorial content from Arabic to French and updating the website. Writing reports as well.
• Average of 14.90 • First of class during semesters 1 and 2 • Semester 3 study at CELSA- Sorbonne in Paris
• Graduated with Honors
French baccalaureate in Life Sciences