Steven Serrao

Regional Lead for transport operations and distribution within EMEIA region involving logistics supply chain solutions and
implementation for all route to markets like Apple Retail Stores, Channel Resellers, Apple Online Stores, Reverse logistics (Air

Reporting to Operations Director Middle East
• Responsible for a portfolio of over 12K SKUs across 27 International brands of Consumer, Profession, Active Cosmetics & Luxury
division
• Managed an internal team of 3 senior direct reports with an external warehouse team of 150 FTE's.
• Optimizing logistic resources & administrative procedures, ensuring reliable controls of inventory levels by conducting physical
counts; reconciling stock monthly and monitoring stock movements between logical warehouses
• Managed a warehouse of 13, 000 SQM
• Responsible for 3PL Operational activities - inventory control, inbound flow leading to put away, storage, retrieval, order
management, Outbound order management & dispatch.
• Managed an annual budget of US$ 5M: Achieved financial objectives by preparing annual budget, operational expense control,
analyzing variances, initiating corrective actions.
• Safeguarding warehouse operations and contents by establishing and monitoring security procedures and protocols
• Constantly planning warehouse resources and activities ensuring to meet company objectives and target.

Directly reported to CFO & Supply Chain Director
• Responsible for managing EMS logistics team comprising of Assistant Logistics Managers, Stock Inventory Controllers, Imports,
Exports team & Logistics executives.
• Operational & distribution management of 3PL vendors DHL Global Freight, DHL Express, Empost, Aramex & Allied Transport),
ensuring customers received best in class service.
• Responsible for operational management of 7 warehouse across UAE, Saudi, Bahrain, Kuwait & Qatar. Total warehouse size
managed is 5, 200 sq. meters.
• Responsible for telco partner distribution of smart phones, Business Enterprise Servers & other Value-added services to their
corporate customers. Also responsible for managing Key Retail partner distribution.
• Successfully setup & Implemented EMS Retail Van distribution network to serve over 500 + Independent Retailers.
• Managed implementation of large, complex customer projects on a regional and national scale against pre-agreed SLA and budget.
• Negotiated and procured materials required to meet project and logistic solution.
• Managed logistics P&L and HSSE.
• Meeting retail customers to create and develop SOP,
• Supporting projects & internal teams to implement new business scope and processes. Providing staff motivation through internal
& external trainings, certifications, and Employee of the month programs.
• Identifying operational bottlenecks and helping resolve them through Kaizen process methodology.
• Delivered exceptional levels of customer service ensuring first choice for customer concept.
• Reducing operational cost, RFQ negotiations, Implementing BDP's & constant process improvements.
• Responsible for overall business scope of Strategic Planning, Organizing, Implementation & Controlling.

Managed several roles during my tenure at DHL