Stuart Burrows

Regional Business Manager at ICU Medical

• United Arab Emirates - Dubai
• My current job since April 2021

Provide a wide range of oversight and leadership across key regional sales activities, overseeing a high-performing team of professionals to drive business growth and client retention. Spearheaded lead generation to align interests with services and products, conducting repeat business. Remain abreast of competitor markets and trends to drive the achievement of KPI targets and goals, and objectives.

Business Development Manager at MED Surg Solution

• United Arab Emirates - Dubai
• May 2018 to March 2021

Recruited by the CEO to spearhead GCC market expansion including managing P&L, sales teams and partners alongside regional
go to market plans.
Achievements:
 Established Dubai based start-up and legal entities in the UAE & Bahrain, and appointed sub dealer in Kuwai, Qatar & Oman
markets
 Launched brands and various products directly and indirectly
 Prepared detailed launch plans focusing on Key Opinion Leaders, involving tailor made workshops and individual product
presentations to hospital doctors, as well as pilot test projects in targeted accounts.
 Won tenders in Qatar, Kuwait, Bahrain & Oman
 Reconverted accounts lost to competitors when Gore, one of our suppliers, had previously pulled out of the market
 Successfully converted tests into orders for new brand to the UAE

Commercial Director at Oregon Scientific

• Italy
• January 2017 to January 2018

South Europe
Approached to return to the company in order to design and implement a business turnaround strategy to restore it as going
concern or make it a saleable asset. Held full P&L responsibility, prepared Italian Market budget & annual business plans, managed
key accounts & Group HQ directly and led the Sales & Marketing Teams. Left to take up the above role a month before the
company was sold.
Achievements:
 Turned around a negative P&L by identifying and implementing a cost cutting plan that streamlined and reorganised the Sales
& Marketing teams; renegotiated PR agency terms; came up with a cost saving After Sales Service strategy and; brought online
marketing in-house bringing about substantial bottom line savings
 Hit revised sales target and cost savings
 Analysed the market and proposed new product categories and developed a strategy to relaunch the OS brand

Leader at W. L. Gore

• January 2012 to January 2017

Headhunted to maximise European medical devices sales through third parties, contracts, pricing and operations by creating
pricing, governance and compliance systems, processes and policies.
Achievements:
 Grew sales by more than 20% YOY for three years in a row with an even higher profit increase
 Restructured and established Channel strategy
 Developed and rolled out the global strategy within the EMEA region across four business units
 Established standardised partnership agreements, compliant contracts alongside annual pricing reviews and changes
 Integrated the smaller side of the business, Partner Sales, into the operation flow that was structured to support the direct
business
 Enabled the creation of a partner portal where they could access the same marketing materials, best practices, product
pipeline, event calendar, Compliance Guidelines (Eucomed/Mecomed, FCPA & UK Bribery Act) as well as online training to
employees

at HoMedics Group Europe

• January 2007 to January 2011

Commercial Director

• January 2008 to January 2011

Recruited by former colleague to launch a new company & brands throughout the EMEA region through distributor sales as well
as direct sales in the Italian market.
Achievements:
 Helped open the Italian Sales Office
 Organised brand launches together with Media & PR Agencies
 Developed and executed POS Marketing material for local needs
 Created the ATL & BTL communication strategy for a new category launch
 #1 Market in EMEA for Sales Turnover & Profit

International Sales Manager

• January 2007 to January 2011

Achievements:
 Launched brands across Europe, opening access to new countries
 Created an EMEA sales network

Sales Manager at EMEA

• Great Britain (UK)
• January 2002 to January 2007

Product Manager at SONY

• United Arab Emirates
• January 2002 to January 2005

Product Manager at SONY Benelux

• January 2001 to January 2002

Product Manager at SONY

• Italy
• January 1999 to January 2001