Digital Marketing Manager
McCone Properties
مجموع سنوات الخبرة :15 years, 4 أشهر
A Pioneering role that saw the creation of a Department, made successful using investment effective Social Media and Digital Marketing Strategies
Created the Marketing department using efficient resource allocation, operational tactics, trainings, research and timely strategies to achieve the following Online Marketing objectives and ROI:
♦ Deploying Social Media Accounts and jumpstarting those already present with daily and event based content: increasing reach by 64% percent, engagement by 30% and conversion by 0.8%
♦ Boosting engagement and Lead generation by using effective and targeted email marketing campaigns in the form of newsletters, shout outs and inquiries
♦ Revitalizing website, raising site functionality, introducing engaging content, correcting call to action placement and using SMO and SEM to increase Traffic
♦ Developed 2 single page call to action websites for off plan property launches; running on a fixed budget PPC Marketing campaign for the duration of a week: Achieved effective lead generation that resulted in a revenue of 180, 000 over the course of 2 Months
♦ Launched 2 more portal based websites that achieved 250, 000 and 165, 000 in revenues respectively over the course of 3 Months, with an average conversion rate of 1.7 percent. Achieved with Baseline SEO, smart PPC and Search Engine Marketing
♦ Generating various revenue streams secured with strategic partnerships with Global currency exchange and money services (GCEN), Insurance, Maintenance, interior decorating, mortgage facilities (Mortgagefinder) companies and Banks
♦ Conducting bi-monthly training sessions to align the sales team with the Marketing Objectives and techniques, which saw lead conversion increase by overall 32% percent
An Ecommerce role focused around Effective Online Marketing, Competitor Analysis, Campaign Audits, Vendor Retention and Optimization of all Deployed Platforms
♦ Structured the Social Media and Digital Marketing plans to deliver fresh and engaging content daily (effectively managed by Ritetag and Hootesuite); boost special events and promotions; create reach and convert prospects via facebook, and twitter advertising; introducing more platforms like pinterest and Instagram to target a wider consumer base: resulting in the conversion rate going up to 2% and the CTR to 0.18%
♦ Designed and monitored content for the website, posted via Opencart UI. Tested website features and functionality: tracking key funnels to achieve conversion optimization; streamlining checkout process and effectively reducing cart abandonment by 27%
♦ Raising Website traffic by 53% using SMO and Cost Effective SEM Campaigns
Managing Dual roles of a Business Developer and Marketing Professional: Building partnerships, lead generation, Trainings, Social Media and Print Marketing to raise Reach, Engagement and Conversions
♦ Developing lucrative partnerships with Leading Property Developers to increase Leads, Inventory and Sale prospects which translated to Revenues increasing by 292%
♦ Introduced Social Media, SEM, SMO, Online Advertising and an interactive Website into the marketing mix which put the company on the Digital Landscape and paved the way for new lead generation avenues
♦ Managed company marketing budgets which were effectively put towards Print Media (Gulf News) and Online Marketing
♦ Generated purely organic reach, unique likes and engagements which raised conversion from 0 to 1.2% over the course of Year
♦ Conducted regular meetings with Developers and won exclusive access to unique stock and offers
♦ Spearheaded bi- weekly team trainings which led to an increase in lead conversion by 37%
A Specialist role that provided and Managed Social Media Marketing for 4 Major Clients
♦ Managing Social Media accounts for Denizen from Levis, Strepsils GSK, Clip Deals Canada and Telenor Talk Shawk(One of the 4 Major Telecoms in Pakistan): developing engaging content and sustainable strategies
♦ Conducting Client Meetings, Creating Pitches, Developing monthly, quarterly and annual Social Media Plans: Sold several flash game concepts, competitions and engagement driven ideas to allocated client pool and potentials
♦ Staged the first and the largest, “Bloggers Convention” which showcased the relaunched sub-brand of Telenor called Djuice: translating to a 127% push in conversions
A role that led to the growth of Dell’s Brand awareness across the domestic Market and effectively raising Conversions in both Household and Corporate Categories
♦ Managing and assisting teams in both online and offline marketing: developing operational strategies, relegating tasks, ensuring the highest of standards for deliverables conducting research and analysis of industry best practices In order to develop effective SOPs
♦ Creating weekly plans for engaging content on all deployed Social Media Platforms, driving traffic and conversions for the Dell website, raising engagements and interactions for Below the Line Activation events
♦ Achieved a growth (Over the course of 12 Months) in revenues by 56% in the Corporate and 37% in the Household Categories
Maintaining Two Major Accounts: Peek Freans a Subsidiary of English Biscuit Manufacturers and Dawood Yamaha. Developing effective online and offline strategies; Account Retention
♦ Presenting at Director Level Meetings for Peek Freans and earning two more products campaigns for the agency (with the total coming to 4): Rio, Peanut Pik, Sooper and Marie
♦ Pushed for a functional and interactive website which was promoted actively in Below the line and Print Media Advertising Campaigns
♦ Staged events to push engagement and brand recall at Schools and Malls across the Country
♦ Won the Pitch for Yamaha to create an online footprint and commence active campaigning in major cities around the country with a fresher re-branded look
My first Job and the First time I was enrolled to develop an offshore account: Sky TV UK
♦ Delegating tasks and targets set by the Client (namely selling of its new Decoder Boxes and a Sky TV subscription) to the Sales team. Providing reports and statistics; developing strategies to increase conversions and acquisitions; Winning the pitch for a Drip Sale campaign for maintenance and upgrade contracts
• Bachelors of Business Administration – (BBA), Fields of Interest: Marketing and Advertising Electives: i. Advertising iii. Digital Media Management ii. Experiential Marketing iv. Brand Management