Sofiane Ben Ezzeddine

As the Pre-Opening Hotel General Manager and Consultant for One Sharq, a luxury lifestyle
boutique hotel in the heart of Kuwait City, I have led the full pre-opening lifecycle from
concept execution to operational readiness. Responsible for turning a vision into a fully
functioning hospitality operation with a focus on luxury, guest experience, and commercial
success.
Financial Forecasting & Budgeting
• Created the full financial forecast and operational budget for the hotels first years of
operation.
• Developed pre-opening cost plans, monthly cash flows, and departmental budgets.
• Created revenue projections for hotel rooms, serviced apartments, F&B outlets, and
event space.
• Built models for: Occupancy (short-stay and long-stay segments), ADR, Event revenue
and F&B contribution

Pre-Opening Strategy & Execution
• Directed the full pre-opening plan, aligning stakeholders, timelines, and deliverables
across departments to ensure a smooth and timely launch.
• Defined all departmental structures, recruited key leadership roles (housekeeping, front
office, finance, etc.), and created job descriptions and onboarding plans.
• Developed SOPs across departments.
Revenue Management & Commercial Systems
• Defined the hotels Revenue Management Strategy (RMS) including rate structure, BAR
levels, long-stay pricing, and seasonal offers.
• Set up distribution channels, OTA relationships, and rate parity policies.
• Selected and customized the CRM (Customer Relationship Management) system to
enable: Guest profiling, Pre-arrival communications, Loyalty and retention strategies
Rooms Division & Guest Experience
• Finalized room category design (13 categories), amenities, in-room tech, and service
flow for short- and long-stay guests.
• Established Club Room concept with differentiated luxury services and exclusive floors.
• Defined the service philosophy and training modules tailored to millennial, business, and
leisure travelers.

Sales, Marketing & Brand Positioning
• Developed the hotels Sales & Marketing Plan, including: Brand narrative for a luxury
lifestyle boutique concept, website structure and content (Rooms, F&B, Events, etc.),
digital presence, OTA listings, and long-stay strategies
• Positioned One Sharq competitively in the Kuwait market, targeting millennial travelers,
business guests, and long-stay residents. & Infrastructure
• Led the selection and implementation of One Sharqs full IT ecosystem, including
PMS, CRM, RMS, digital marketing platforms, and security systems, ensuring
operational efficiency and guest-centric technology integration for a seamless
guest experience.

Oversaw the efficient operation of the Hotels Department at Al Nawadi Holding Co and in
particular the pre-opening of Ray boutique hotel in the Manghaf area as well as the opening of a
high end fully furnished and serviced apartment building in Hissa Al Mubarak district the same
year.

Outperformed Kuwait market with outstanding sales and occupancy results during financial year 2021 and 2022
•Kuwait Hotel Winner of Travel Review Awards 2022 for three consecutive years
•Responsible for all aspects of the operation of Levels Tower Hotel Apartments
•Successfully repurposed hotel accommodation by securing long term tenants l(diplomats and other senior managers) who now occupy 60% of apartments
•Responsible for financial performance, sales and revenue generation and delivering a return on investment to property ownership
•Successfully increased corporate client contracts portfolio by 80%
•Successfully closed 2022 financial year at 85% of NOP of previous year
•Responsible for guest and employee satisfaction and human resources
•Ensured the implementation of service strategy and initiatives with the objective of meeting and exceeding guest expectations
•Responsible for building guest loyalty through proactive communication
•Ensured that actual financial figures met and exceeded the previous financial year: budget forecast(ADR, RevPAR and occupancy)
•Successfully established revenue strategy that supported the hotels positioning in localmarket
•Ensured demand forecasting and sound revenue practices were in place to maximize yield
•Successfully identified ways to grow occupancy, RevPAR, and market share by researching and staying aware of competitor strategies
•Controlling labor and capital expenses.
•Keeping owners informed of brand initiatives and guest experiences
•Promoted ideas for improving property service and profitability to ownership
•Interacted with guests and other customers on a frequent basis to obtain feedback about their experiences on property.

Developed and assured achievement of hotel revenue and profit, utilizing forecasting, P&L management, RevPAR
•Ensured product quality is of a level to allow future bookings of room nights, banquet sales and food & beverage to achieve increasing pricing goals as warranted to maximize revenue.
•Oversaw the Sales and Marketing activity and results
•Led, directed and managed all hotel operations including budgeting and forecasting
•Interacted with guests to obtain feedback about their experiences on property
•Monitored and developed team members and heads of departments performance
•Recruited, interviewed and trained team members
•Oversaw service quality, operational efficiency, guest satisfaction, standards compliance and service and financial measurements
•Identified operational performance, productivity and efficiency gaps and implemented measures to correct deficiencies

• Responsible for the achieving monthly sales and occupancy targets of office
spacerental.
• Responsible for client sales retention
• Responsible for the operations of the business centre and the revenue generation
• Successfully increased corporate client contracts portfolio
• Ensuring that the business centres standards adhered to Regus global
corporateguidelines
• Interacting with clients and other prospects and conducting clients business
needanalysis
• Frequently obtaining feedback from clients prior and during their move in

Managed a community of 51 apartments including supervision of employees andvendors.
•Advertised on internet and forums and obtained potential residents through leadgeneration.
•Strong sales abilities and customer retention with prospective resident and current residents resulting in 98% occupancy levels or higher.
•Prepared all notices, forms, leases and maintained resident and vendor files.
•Collected, recorded and deposited all payments.
•Consistently met and exceeded unit occupancy goals.
•Facilitated the improvement of the property by coordinating siding and window, installation as well as a new pavement.
•Fostered community relationships to improve resident satisfaction.
•Oversaw hotel staff performance and assisted with the preparation of staffassessments.
•Sought to resolve conflicts in a professional courteous manner.

Developing and maintaining relationships with Regus clients
•Ensured workflow efficiencies, customer service excellence and quality assurance
•Monitored the performance of personnel to ensure a productive work environment
•Motivated the team of Customer Service Representatives to achieve theCentres sales targets and occupancy levels
•Helped define and meet all key performance indicators and service level
•Supported & coached team managers in implementing development and trainingplans and allocating time and resources to maximize performance
•Held monthly financial reviews with the Finance Manager to monitor financial performance and where necessary implement actions to improve financial position
•Reviewed and recorded the performance levels and provided reports to managementand customers