Public Relations Consultant
M&C Saatchi
Total years of experience :15 years, 10 Months
Responsible of developing and leading the communication, public awareness strategy and crisis communication plan for
Ministry of energy and mineral resources in Jordan (MEMR) and Energy and Minerals Regulatory Commission to support the
implementation of new energy reform.
• Provided strategic government communications support for our client by strategizing and planning an integrated
communication strategy for the new reform.
• Built a crisis communication plan with different scenarios and holding statements to prepare officials to effectively
respond to any emergencies and negative public crises.
• Developed the stakeholder mapping plan, supervised the Media mapping plan and oversaw and reviewed sentiment
analysis provided by the media monitoring & Social listening team.
• Developed key messages, briefing documents and media training for relevant spokespeople
• Managed the press office team and provided a robust system and process to ensure an effective response to media
enquiries and maximise positive coverage/ sentiment.
• Successfully achieved the campaign objectives with the vast majority (77%) of media being either positive or neutral in
sentiment. The uplift in coverage coupled with these sentiments demonstrates that the reforms were successfully
announced.
• Worked with the creative team to ensure advertising campaign and Social Media visuals are in line with the campaign
objectives and effectively convey critical messages.
• Synergized communications efforts for this campaign between the MEMR, EMRC and other government entities
including the prime minister office, the ministry of finance.
Reporting to the managing Director, I was in charge of providing client consultation, communications planning, media
relations and influencers marketing. I worked on several key accounts including DTCM, Meraas entertainment, Emaar and
luxury hotels including The Ritz Carlton, DIFC and W Dubai - The Palm. Client sectors include: Government, Corporate,
Consumer, luxury lifestyle, entertainment, tourism and F&B.
• Provided strategic communications support for clients across various sectors and developed tactical activities to drive
awareness and engagement.
• Crafted proactive and reactive crisis communications strategies for clients including a proactive response to several
hospitality, entertainment and F&B clients after the shift in strategies during the recent global pandemic.
• Participated in new business proposals including generating, creating and packaging the ‘big idea’ in response to the
client RFPs.
• Adopted and implemented a proactive media relations and partnerships approach with focus on UAE & KSA to generate
positive media coverage. Most recently Dubai Food Festival (DTCM) we achieved more than 1000 pieces of coverage in
SUHA HALASEH
Public Relations & Communications Consultant
Dubai, UAE · 00971 50 2825028 · Suhahh@gmail.com
LinkedIn: www.linkedin.com/in/suha-halaseh/
both traditional and digital media with a total circulation figure of 1, 131, 850, 540 an equivalent advertising rate of
$1, 496, 177 - all within a four-week period.
• Organised various public and media events and new launches including four new hotels openings under Marriott and
Wyndham brands starting from the ideation to media relations.
• Drove brand awareness and growth for clients by identifying and building relationships with prominent media,
influencers, Instagrammers and Youtubers
• Managed and mentored junior team members’ activities and workload.
Wego (A Travel Metasearch Startup), UAE
Reporting to the founder and CEO, my main role was to launch and establish the PR function in the Middle East with focus on
GCC market moving it from its original base in Singapore and Indonesia. During my role, I successfully positioned the company
as one of the leading travel start-ups in the region through well-designed communications strategies.
• Set up and let the company’s Public Relations in-house function in the Middle East and designed and led the
communications strategy in line with the brand guidelines and company’s business objectives.
• Developed and implemented PR campaigns including formulation and evaluation of their effectiveness which led to
transitioning the company’s perception and elevating the sentiment and trust with the brand, from consumers and media
perspective.
• Incorporated the company’s business objectives and brand values into meaningful media stories resulting in a significant
growth in media coverage totaling $6M+ in ad value within one year.
• Strategically positioned the founder and company executives as experts through thought-leadership content, interviews
and speaking opportunity in national and international events in addition to utilizing the company owned media including
LinkedIn.
• Pitched for various industry-related awards and won several awards including the "Best Online Booking Platform” award
at the prestigious “Leaders in Hospitality Awards”.
• Worked closely with external agencies to manage the delivery of contracted services.
• Developed crisis communication campaigns including successfully creating and implementing a 360-crisis communication
campaign in Kuwait market. I led the communications efforts, advertising, social media in addition to customer care
teams and launched a proactive campaign which resulted in reducing the negative comments on our social media
platforms within two weeks.
• Created a cross channels content strategy and editorial calendars to complement the existing SEO efforts along with
supporting, web development and advertising functions
• Managed sponsorships and organized corporate events and familiarization trips including organizing the first company
event in the region with over 400 media and business partners in attendees.
As part of this role I organized, planned and set the tone of each issue, and regularly travelled throughout the world to write
a broad range of articles on destinations, culture and lifestyle. I played an influential role in relaunching the publication
concept twice and worked closely with Etihad Airways team to ensure correct brand positioning. I oversaw every step of the
four magazines production process, from raw copy, through editing and design to sign off and planning interesting and timely
content strategies and editorial calendars for the magazines’ portfolio Arabic sections. I also helped transition the magazine
from print to digital by organizing and planning the content for the digital version and managing CMS.
During this period, I developed and executed communications plans for multiple clients such as General Motors, GE
Corporate, GE Healthcare, GE Energy, GE Oil & Gas in addition to supporting few projects for Emaar hospitality. I also managed
daily media relations work and pitched story ideas to target national and regional media and coordinated with regional offices
on projects in UAE, KSA, Bahrain & Egypt. One of the main highlights was planning and implementing CSR campaigns for
General Motors including designing and launching General Motors’s “Buckle Up” child safety campaign aimed at raising
awareness about using child car seats in partnership with UNICEF and UAE Federal Transport Authority.
Jordan Tourism board, Jordan
,