سهيل أشرف

 Responsible to handle wholesale supply of dry nuts in domestic & export markets by visiting specific countries, attending and participating in international trade fairs to represent the company.
 Activities include sourcing, pricing, negotiation of raw materials such as cashews, almonds, pistachios etc. and offering to both local and international customers.
 Also responsible to handle travel retail business of Freshnuts India where primary customers include GMR Group (Hyderabad, Goa & Kannur Airports), Dufry (Sharjah & Cochin Airports) and ATU (Salalah Airport, Oman).
 Responsible to manage the UAE distributor (OBS Group) of Freshnut’s consumer range and to indirectly provide promotional offers through distributor arrangement for product placement in Union Coop, Sharjah Coop, Abu Dhabi Coop, Ajman Coop, Zoom stores, Mall Marts and other retailers in UAE.
 Responsible to manage the sales team & supply of Freshnuts India’s consumer range of products to various major retailers in India such as Lulu Hypermarkets, Nesto Hypermarkets, Khadi India, More Supermarkets and other retailers.
 Handle international markets such as Singapore, Mauritius, Bhutan, Nepal, Austria, Saudi Arabia, Oman, Bahrain and other walk-in customers from African markets.

 Negotiated and signed franchise partners for setting up VLCC wellness centers in various cities & countries in Middle East, Africa & Europe with a total investment commitment of USD.70 million.
 Developed expansion strategies & optimized P&L by reducing costs and implementing appropriate methods.
 Handle existing franchise partners and helped them achieve MOM EBIDTA growth.
 Successfully conducted Discovery day events, participated in franchise exhibitions & liaison with consultants.
 Conduct various market research activities in order to pre-qualify and devise penetration strategies based on various factors such as demographics, market opportunities and ease of doing business in a region.
 Conduct presentations to investors and explain the advantages of franchise concept, benefits & ROI.
 Successfully opened Franchise store by handling site selection, investment schedule, fit-out plans, product selection, marketing & store branding plan, staff recruitment plan, opening trackers, setting up operation procedure & guidelines etc. Handle business agreements, contracts & other legal procedures.

 Negotiated and signed franchise partners for setting up Danube Home Franchise Mega stores in various cities & countries in Africa & India with an investment commitment of USD. 6 million.
 Conduct various market research activities in order to pre-qualify and devise penetration strategies based on various factors such as demographics, market opportunities and ease of doing business in a region.
 Conduct presentations to investors and explain the advantages of franchise concept, benefits & ROI.
 Responsible to liaise and assist in providing all necessary pre-requisites for the Franchise store that includes site selection, investment schedule, fit-out plans, product selection, marketing & store branding plan, staff recruitment plan, opening trackers, setting up operation procedure & guidelines etc.
 Responsible to liaise with investors in terms of agreements, contracts & other legal procedures.

 Negotiated & signed projects & contracts worth AED 18 Million in UAE for implementing Electronic Security Systems, Automatic gates, Weighing Scales trading, Biometric solutions, IP surveillance systems etc.
 Responsible to sign Govt. Contracts in India for implementing PA Systems across 21 prisons in India with a total revenue achievement of INR 2.3 Crores.
 Make counter strategies based on customer need, competitor strength and product development.
 Maintaining and streamlining records of sales, marketing & BD activities.
 Handled & resolved customer issues and guided in implementing actions to resolve such issues.

 Successfully negotiated and signed corporate partnership with major retail groups such as Retail Corp, Al Madani Group, Addidas, Orlando Sports to install EAS systems, Weighing Scales & Auto ID solutions.
 Expert in preparing Store requirements Analysis and Security designs for client projects.
 Generate sales lead by cold calling, direct walk-ins, referrals, local contacts and direct mailing.
 Prepare & update sales report & follow up reports using software on weekly basis.
 Develop an effective job schedule for each installation to include cost control, coordination of subcontracting, engineering, sales and the customer.

 Conducting comprehensive Project site assessment for security requirements as per client request.
 Preparation of case study reports, security vulnerability reports, assessment reports and security proposals.
 Redesign and development of continuous improvement plans as per project progress and development.
 Preparation of Monthly Report, Weekly Program Management Schedule, Weekly Work Allocation Schedule, Daily Job Tracking and Work Progress Report.
 Monitoring/verifying and submission of Daily Operations Manual (DOM).
 Developed Standard Operating Procedures (SOP) and operation policies.