Regional Head Consulting
Bensouda Consulting
Total years of experience :25 years, 2 Months
Key Responsibilities:
Managing a number of projects for the biggest banks in the UAE and the region
Responsible for Strategic & Tactical Planning of projects, Sales Management and involved in the Customer Experience and Behavioral Modeling through using various media
Assigned responsibility of handling the consulting business and the Consumer Banking of the biggest banks in UAE (NBAD, CBD, Arab Bank & UAB)
In charge of designing new products and implementing the multiphase projects (Walk through-Diagnostic Phase, Training, coaching, Master classes to share best practices and Assessment)
Involved in identifying projects’ risks and mitigating them to minimize loss and increase revenue
Acquiring new clients and opened up opportunities for new markets
Major Accomplishments:
Successfully increased the productivity of the majority of Area Managers & Branch Managers from 33% to- 700% in 6 months
Credited for conducting more than 67 coaching sessions for the Area Managers, Branch Managers and Branch Service & Sales Managers in the consumer banking division including consultative training workshops
Instrumental in acquiring new clients and opening up opportunities for new markets
Created a result driven team by establishing clear work processes and assigned roles by using individual potential of the team members. Launched incentive schemes for staff motivation
Received excellent feedback from clients as well as very positive clients’ testimonials
Key Responsibilities:
Responsible for restructuring 76 branches of Arab Bank / Wehdah Bank -Libya, one the biggest banks in Libya with 8.5 billon LYD in Assets
Involved in the Branches Operations Assessment & Review, Branches Current Practices, Processes and Services Review
Responsible for identifying Branch Models and Framework (Type/Size/Products), Branches Restructuring, Business Processes re-modeling and Functional Architecture Development
Entrusted with the responsibility of Policies and Procedures Manuals Development, Pilot/Initiation Framework Development and Implementation Planning
Responsible for Capacity Building, Setting Performance Standards & KPI’s
Actively involved in the Change Management, Implementation Supervision and Guidance, Identifying Synchronization Requirements (Branches/COU), Monitoring & evaluation and Reporting
Conducted many training courses in different subjects in banking, Strategic & Tactical Planning and many other soft skills in Jordan and the GCC
Operational Risk Officer for Jabal Hussein Branch.
Money Laundry Compliance Officer for Jabal Hussein Branch.
Control, Operational Risk, CAMP System and Diary Watch.
Key Responsibilities:
Responsible for leading and managing a team of 26 people, of which Financial Planning Managers, Wealth Management Team, Elite & Premier Relationship Managers, with a view to achieve and exceed Branch Operating Plan Targets
Key person for creating lasting value through people development and enhancing financial value.
Monitored the activities of all front-line staff, including Financial Planning Manager, Wealth Management Team, Customer Care Supervisor, Recipient Desk and Tellers etc.
Particular emphasis is placed on activity management with success achieved by
Major Accomplishments:
Instrumental in doubling the Branch net profit in 1.5 years only
Successfully increased the number of JLH Branch customers by 66% by enhancing the level of service, building close relationships with customers and attracting new ones by conducting outdoor visits to potential companies
Achieved the highest staff productivity and efficiency over all distribution channels
Group People Survey result was increased by 22% in 2008 against 2007, considered the highest for a branch, where in HSBC Jordan has increased by 9%
Successfully set the new records and achieved growth percentages on the bank's products are as follows:
Business Class Accounts 52%, Rescheduled Loans 68% & Credit cards 30%
Deposits 19%, Home Loans 135% and finally 144% on Personal Loans taking into consideration that JLH Team has worked with 11% less of his sales and service man power
Operational Risk Officer for Direct Banking Services Unit
Money Laundry Officer for Direct Banking Services Unit
Major Accomplishments:
Recognized as the Best Manager at HSBC Jordan in 2006
Rewarded to represent HSBC Jordan in the annual conference for HSBC Middle East in Dubai
Successfully achieved the highest percentages of growth against history in HSBC Jordan
Commended for achieving the growth percentages for Home Loans 375%, Rescheduled Loans 101%, Personal Loans 91%, Business Class Accounts 141%, and Credit cards 223% against history in the first half of 2007 on the bank's products
Operational Risk Officer for Direct Banking Services Unit
Money Laundry Officer for Direct Banking Services Unit
Direct Sales Team Champion in year 2003
Overall Champion (HSBC Jordan) in year 2003
Direct Sales Team Champion in year 2003
Overall Champion (HSBC Jordan) in year 2003
Direct Sales Team Champion in year 2002
Selected as the best Sales Person in the Middle East in 2002
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