Social Media Specialist
Navcon Adavanced Systems
Total des années d'expérience :11 years, 11 Mois
Plan and execute Ad Campaigns for various products using various digital platforms. This also includes preparation of approach strategy, content write-up, a storyboard, or idea description for the supporting video/posters that will be used, supporting the graphics team in developing such videos/posters, and quality testing them.
Monitor company social media pages for comments and feedback.
Monitor all similar product trends in social media. Reports included.
SEO optimisation of all website and app platforms.
Prepare quarterly overview plan and detailed monthly plan to post content related to brand awareness on Social Media Platforms. These plans should be as per the strategy of the management and shall include more than one type of product/capability.
Market research and competitor research.
Monitor and listen to all conversations on social media around the brand.
Address all negative conversations and correct incorrect perceptions about the brand.
Establish and maintain an excellent Online Reputation for the brand.
Manage a team of 10 that ensures this project achieves its objectives.
Pre-empt crises and formulate strategies to mitigate unavoidable crises.
Formulate proactive strategies to help address issues that cause negative perceptions about the brand
Identify, comprehend, and clearly articulate the client’s requirements to generate an end-to-end advertising solution.
Build social media advertising campaigns for the world’s leading brands mapped to their business needs.
Analyse client’s performance and prescribe methodologies for optional budget management, faster growth, higher conversions, and greater ads reach.
Collaborate with our technology partners to build expertise on the social media management software.
Provide an effective reporting mechanism for highlighting prime metrics and key performance indicators.
Identify opportunities for increased efficiency for clients and provide subject matter expertise on best fit across the message, media, and channel.
Interpreting data, analysing results using statistical techniques and providing ongoing reports. Worked on daily, weekly, and monthly Online Media Monitoring and Competitive Intelligence reports.
Extensive use of popular search engines, social media tools and news repositories for gathering real-time news coverage and social mentions. Develop and implement databases, data collection systems, data analytics and other strategies that optimize statistical efficiency and quality.
Collecting all the social mentions, articles and relevant topics and compiling the data collected throughout the day in the format requested by the client. Regular email interaction with the client.
Plan and execute all web, SEO/SEM Strategies, marketing database, email, social media, and display advertising campaigns.
Design, Build and Maintain Social Media Strategies & Calendars.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights and optimise spend and performance based on the insights
Collaborate with internal teams to create landing pages and optimise user experience.
Handled a team of 6 members to ensure all our client’s requirements are handled properly on time.
Respond to written and spoken enquiries as an organization's spokesman.
Working on social media platforms like Facebook, Twitter, Play- store to interact with users.
Resolving customer queries on Social Media Platforms.
Identify, evaluate, and monitor relevant social media channels.
Prepare Digital Sentiment Report.
Trained and deployed newly hired social media executives to carry out complex social media activities.
Some of the social media technologies I have used to observe social media trends include Airwoot, Sparkcentral, Simplify360, Haptik, Wolken, unmetric, meltwater, talkwalker, and synthesio.
Handled consumer inquiries from Kmart and Sears US stores via email, chat, and phone, and resolved issues within the SLA agreed upon with the client.
I led and managed a team of 15 new employees to help with offline/case management.
Report on the status of team activities in relation to the programme plan or timetable.
Evaluate and discover opportunities to promote process changes that improve the customer experience on a continuous basis.
In charge of compiling and generating reports related to customer service surveys.
Advanced Digital Marketing Certification
Aircraft Maintenance Engineering Director General of Civil Aviation (India): 3 years course Specialized in Radio and Radar Navigation