Sujith Caldera

Key Account Management and Business Development

• Provide overall digital media strategy and direction for assigned client portfolio.
• Group head and business lead for the portfolio of clients and provide strategic guidance to execute
digital campaigns and key projects.
• Provide strategic directions for new projects (RFPs) and controlling of the projects to ensure the on-
time delivery
• Provide strategic inputs for client onboarding and designing the scope of work with key staff
allocation.
• Overlook the functions of new business development, resource optimization, staffing, planning,
and employee work arrangements.

Digital Strategy

• Provide overall digital media strategy and direction for assigned client portfolio
• Plan and execute all digital marketing strategies, including SEO/SEM, marketing database, email,
social media and display advertising campaigns
• Provide strategic guidance on how to cascade the core idea on multiple digital platforms.
• Brainstorm new and creative growth strategies.
• Incubate ideas that lead to digital innovations

Digital Marketing Management

• Provide overall digital media strategy and direction for assigned client portfolio
• Develop full-scope annual digital marketing plans to drive digital marketing objectives.
• Coordinate digital campaign components across multiple territories, from trailer launch, to
campaign strategy, and main campaign asset sharing
• Crafting the briefs and liaising with other agency disciplines (creative, paid media, research, data,
content) to ensure that digital extensions are fully integrated into campaigns
• Conduct extensive research on consumer persona and dynamic digital media touchpoints
• Maintain relationships with key digital promotional partners and work with them on promotional
activities, content creation, exclusive events, and other partnership opportunities

Skills: Digital Media · Media Buying · Integrated Marketing · Search Engine Marketing (SEM) · Digital Strategy · Google Analytics

• Managing the functions of strategic media planning, buying, and operations for a portfolio of nestle brands
• Achievement of pre-determined KPI for media planning and buying functions for nestle portfolio of nestle brands
• Preparation of annual media plans for a portfolio of brands.
• Presentation of monthly and quarterly media reviews for a portfolio of brands.
• Conduct category analysis for each brand and formulating media strategies.
• Design, implement and monitor the audience research for key brands on the impact of their communication.
• Coordinate brand/media research with external research personnel and education institutes
• Conceptualization and ideation of digital media properties to execute communication campaigns.
• Design and monitor annual budget commitments for key media stations
• Strategic negotiations to maximize predetermined return on investment ratios.
• Forming strategic tie-ups with key media stations.

• Conduct promotions targeting the key segments of the main brands.
• Overlook key promotional events and exhibitions
• Manage Monthly Media Investments on key channels
• Manage indoor sales team on modern trade outlets
• Overlook Mobile salon operation at planned locations.
• Supervise the company-owned salon channel network.
• Design and implement door-to-door visits to educate consumers.

• Group Head - Media AOR - Sri Lanka Telecom PLC
• Preparation of Annual Media Plans.
• Overlook and formulate ideas for Display Advertising, SEO, and social media
• Conduct industry analysis and formulate media strategies for SLT
• Supervise the implementation of strategies.
• Conceptualization and ideation of media properties to execute media plans.
• Forming strategic tie-ups with key media stations.
• Conduct customer media consumption analysis and identify opportunities through research.