Sukanth Perumkunnappala

Associated with Dubai Furniture Manufacturing Co. LLC for the sales and business
development for Premium American mattresses- Serta and King Koil brands for GCC &
Egypt markets.
Team development and management for Sales Executives, BDM, show room In-charge for
achieving desired objectives and revenue targets focusing on high end hospitality,
accommodation, residential projects.
Strategic & parallel channel development in key markets-Qatar, Oman, Kuwait, Egypt.
Achievement of monthly and quarterly revenue and collection targets.
Setting up proper process and systems in place for tracking of enquiries, quotations, orders,
execution, collections and maintaining a healthy pipeline.

Senior sales management professional consulting and collaborating with reputed brands such as Godrej | India, Kaso| Finland, and other reputed brands from Italy and South Korea for the supply of apt solutions in consumer durables, electro-mechanical security solutions, FF&E and storages for go-to-market strategies and implementation. Identifying gaps and increasing the depth and width of market penetration through sales, business development and channel collaboration.
Strategic account management and consulting to provide the right class solutions to address the requirements and concerns of target prospects and stake holders in the best cost-effective way.
Institutional business development in various sectors such as banking and finance, jeweler, hospitality, hotel supply companies, education, furniture & fit out, healthcare, commercial establishments, real estate, facility management & accommodations through specification, value-based propositions, market mapping, customer relationship management and right prospecting.
Value based propositions, specifications, negotiations, customer relationship management, market insight and intelligence, operational leadership and collaboration, people and resource management, and timely completion of sales and project cycle through meticulous planning and coordination with internal and external teams.
Customer relationship management with key accounts, strategic channels and brands to drive significant market growth and revenue objectives.
Review of collections and credit policies for each account group, working capital and P&L management.
Networking through trade & professional associations, exhibitions to enhance visibility and reach and stay updated on market dynamics.

Represented the brand and SBU in the region for collaboration and strategic business
development, increasing sales and profitability and development of B2B, B2C and project
profitability among all
regions in the international for the
fiscal year 2022-23,
demonstrating effective
sales strategies
financial management.
Transformed the UAE
territory into a major
market for the vertical,
contributing significantly
with 42% of the total
regional turnover.
Effectively utilized the
Comprehensive Economic
Partnership Agreement
(CEPA) / Free Trade
Agreement (FTA) between
India and UAE to enhance
cost-effectiveness and
increase channel
profitability
business verticals.
Established and nurtured strong relationships with dealers, expanding channel presence
across diverse markets, and driving business development initiatives to maximize sales
opportunities.
Strategically developed and represented Godrej Security Solutions across various retail
segments including IR, OR, MTO, DIY, and online channels, resulting in continuous growth
and enhanced market visibility.
Proactively pursued and secured project opportunities by engaging with consultants,
contractors, and clients, delivering value-based propositions and specifications to secure
lucrative contracts and increase market share.
Managed and expanded strategic accounts globally, fostering long-term relationships,
identifying growth opportunities, and facilitating collaboration to drive mutual success.
Monitored competitor activities and market trends, providing valuable insights and analysis
to inform strategic decision-making and maintain a competitive edge in the market.
Executed robust training and development programs for the sales team, equipping them
with essential skills, knowledge, and resources to excel in their roles and contribute to
business success.
Implemented efficient working capital management processes, including accurate sales
forecasts, timely stock replenishment, and effective collections, ensuring financial health
and operational efficiency.
Participated in industry forums, exhibitions, trade shows, and associations to enhance
brand visibility, expand networks, and stay informed about market dynamics and trends.

Successfully accomplished the set business objectives for the physical security line of business, demonstrating a strategic approach to sales and market objectives.
Effectively managed working capital, overseeing stock management, and maintaining control over outstanding balances to ensure financial stability and operational efficiency.
Played a pivotal role in the development and training of the sales team, conducting timely reviews, recommending corrective actions, and fostering a culture of continuous improvement.
Implemented robust price control and discount management strategies across various markets and channels, regularly reviewing dealer claims presented by the team for accuracy and adherence to policies.
Provided crucial support to the team in channel development, key account management, and the successful fulfillment of multilocational orders, contributing to overall business growth.
Acted as the first escalation point for both channels and customers, addressing concerns promptly and ensuring effective conflict resolution to maintain positive relationships.
Fostered collaboration across various functions including logistics, finance, design, marketing, HR, and admin, ensuring smooth business operations and a cohesive organizational approach.
Functioned as the process owner for ISO, ensuring that all documents and processes adhered to required regulations and formats, contributing to the maintenance of quality standards within the organization

Successfully accomplished the set business objectives for the physical security line of
business, demonstrating a strategic approach to sales and market objectives.
Effectively managed working capital, overseeing stock management, and maintaining
control over outstanding balances to ensure financial stability and operational efficiency.
Played a pivotal role in the development and training of the sales team, conducting timely
reviews, recommending corrective actions, and fostering a culture of continuous
improvement.
Implemented robust price control and discount management strategies across various
markets and channels, regularly reviewing dealer claims presented by the team for
accuracy and adherence to policies.
Provided crucial support to the team in channel development, key account management,
and the successful fulfillment of multilocational orders, contributing to overall business
growth.
Acted as the first escalation point for both channels and customers, addressing concerns
promptly and ensuring effective conflict resolution to maintain positive relationships.
Functioned as the process owner for ISO, ensuring that all documents and processes
adhered to required regulations and formats, contributing to the maintenance of quality
standards within the organization