marketing professional
Oyo vacation homes rental llc
Total years of experience :9 years, 0 Months
Seller Marketing
• Managed and executed campaigns to attract, acquire and retain sellers through both online and offline channels. CPL
reduced by ~75% in 6 months with over 20k leads flowing into the pipeline MoM.
• Developed the social media marketing strategy for the brand and optimized marketing budgets for media planning and
buying.
• Managed all creative requirements for the brand including creating consistent brand properties for all services and
functions.
• Identified PR worthy stories for the team on a periodic basis along with collating data and talk points for the story.
• Single point of contact for all key business updates/information for seller communication.
• Conceptualized and produced service introduction digital ads for a targeted set of sellers.
• Led the selection campaign from the marketing team for adding listings in the unmet clusters by unmanaged sellers,
overachieving the target by 133%.
• Worked closely with government bodies from across the country to bring niche selection online by reviving the state
specific art forms
Brainstormed and implemented ideas for increasing brand awareness through offline, online and content marketing.
• Took up digital marketing efforts in terms of engaging with users on social media accounts
• Handled the company blog account and Quora accounts for doctors
• Community engagement at meetups and growth events
ANI Technologies Pvt. Ltd. (Ola Cabs)
North (19 Cities)
• Drove Customer acquisition for Ola from partnerships, analyzed and communicated partner metrics.
• Conceptualized, drove, executed and implemented online, offline and BTL campaigns (360o
Marketing).
• Coordinated with city teams and cross functional teams within central marketing for timely allotment of budgets and
successful execution of campaigns.
• Created communication strategy customized according to customer segments.
• Monitored marketing strategies of competition and built counter plans where necessary
B2B Marketing)
• Assisted VP -Marketing and CEO in analyzing the market, customer, competition and regulatory environment for each of
the business/customer segment and delivered high quality Business Plan Reports and execution of plans.
• Managed marketing material for internal and external communications.
• Branding and image building.
Marketing Manager (Retail and Corporate)
• Responsible for managing key accounts, achieving the set targets, maintaining a long term relationship with accounts and
maximizing sales opportunities within them. Developing new customers in a manner that will achieve short and long-
term, profitable growth at the account
• Came up with a strategy to manage the account and develop a Customer Strategy, create, apply and follow-up on a
customer development plan.
• Carried out continuous market analysis and research on the dynamics of the account. Sent the timely information on
new customers’, new products, competitors or any other developments to R & D dept. or concerned functions.
• Managed conflicts and came up with effective negotiation and sales strategies and ensured adherence to complaint
handling process & resolving all the complaints as per defined timeline.
Professional Experience
Sukriti Nijhawan
Digital Marketing and Strategy Formulation (B2B & B2C)
• Understanding digital audience and devising digital strategies for B2C clients in the FMCG and Healthcare industries
• Understanding and analyzing mobile marketing trends in emerging markets to devise online marketing strategies for
B2B clients in the mobile marketing industry
• Content development for the company website in the form of blogs
• Part of the lead generation team for companies in IT, BFSI and Automobile industries- by identifying leads through
online and digital channels like Tech Forums, Blogs, Quora, Review sites etc and also differentiated hot leads from
dead leads.
• Competitor monitoring for a client in the BPO industry using various tools like Fanpage Karma, Twitonomy, All My
Plus etc
• Suggested changes to revamp the SMB website of a Fortune 500 company
Academic/ Live Projects
• Completed live project in market research and lead generation with Café terra
• Completed live project in space mapping for Arvind Mills.
• Completed a virtual internship project for P&G for the brand “Ambi Pur” and received a certificate of excellence.
• Completed a live project in market research for Little charms.
• Powergrid Corporation of India Ltd- Worked on various techniques and precautions employed in substation and
SMART GRID design in the substation design and engineering department
Worked on various protective relays as a part of their technical team in the
‘PROTECTION AND CONTROL DIVISION’ over a period of 2 weeks in July 2011.
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