Brand Manager
Fauji Foods Ltd
مجموع سنوات الخبرة :18 years, 7 أشهر
Managed a brand portfolio for Cereals & Desserts Categories.
Developed a brand engagement strategy for brand building and delivered the brand revenue target for the company
Implemented market research methodology to monitor the brand position and build an understanding of brand perception.
Make well-versed decisions on development of portfolio brands, supported new brand activities, and ensured the brand values and culture are reflected accurately.
Developed optimum pricing strategy after determining product price points and converted into price premium brands
Developed and implemented a fully integrated brand communications plan supporting the overall brand strategy including media, campaigns and PR.
Conducted regular market and consumer research on brand performance and category performance to elevate product and market gaps.
Monitored customer’s feedback through focus groups and market research ensuring this feeds into the product R&D and brand communication planning.
Delivered the proposition, creative concepts and planning marketing campaigns for portfolio through a variety of communication channels including TV, newspaper and magazine advertising, online campaigns and PR events, etc.
Selected, managed and maintained a effective working relationships with third party suppliers such as media agencies, PR agencies, & creative agencies as necessary.
Monitored closely the quality of marketing communications produced and creative execution of the brand.
Developed & Managed brand budgets, spend analysis with focus to ensure brand P&L.
Ensured all brand activity relates directly to the business strategy and have a measurable impact on achieving goals.
Managed International Business, extending business reach to global level by exploring new markets(China, MENA, Sri Lanka, Afghanistan, Singapore, & African regions)
Overseeing marketing department in primary role and Sales in secondary role with responsibly of P&L of entire business.
Conducting market & consumer researches to get insights, attitudes, trends towards the brand and category and analyze data for marketing strategy.
Developing marketing strategies based on research and preparing budgets and managing Brand finance.
Planning, implementing and managing marketing strategies to generate measurable lead generation through effective marketing campaigns
Defining monthly, quarterly or annual sales & revenue targets related to all Fauji Cereals brands portfolio i-e Fauji Flakes Family, Fauji Choco Range, Fauji Porridges Family and Fauji Desserts Range.
Overseeing all customer inquiries are responded in a timely manner.
Supervising product research and development according to market insights and demand.
Developing pricing strategies & planning product promotions via various channels and conduct product benchmarking exercise for standardizing product operations and to meet quality standards.
Managing all advertising campaigns, brand activations and other aspects of brand management to enhance brand equity.
Liaising with cross functional departments like HR, manufacturing, supply chain, Quality Control, R&D for smooth sales and marketing operations.
Liaising with creative agencies for developing brand collaterals, product packaging designs and brand communications and media houses for effective planning of media and media campaigns.
Evaluating and appraising the performance of the Marketing and Sales teams comprising of 350 plus members.
Reviewing requirement of resources for Sales & Marketing to recruit new employees and make suitable recommendations to the Human Resource Department.
Establishing strategic alliances with other brands and agencies to facilitate deeper market penetration thereby enhancing sales.
Preparing periodic sales and marketing progress reports detailing sales, potential sales and areas of proposed client base expansion for submission to the Chief Executive Officer and BOD.
Undertaking any other business function as reasonably requested by Chief Executive Officer.
Served as head of brand management for Fauji Group Brands( Cereals & Pasta)
Developed a brand engagement strategy for building a strong brand and accountable to deliver the profitable target for Fauji Cereals & Fauji Pasta Products in Pakistan.
Implemented market research to monitor the brand and build an understanding of brand perception.
Make well-versed decisions on development of portfolio brands, supported new brand activities, and ensured the brand values and culture are reflected accurately.
Responsible for the Pricing Strategy, local pricing maps, and price premium achieved for the assigned Fauji brands, through value creation and extraction in order to increase sales volumes and accelerate growth.
Developed and implemented a fully integrated brand marketing communications plan supporting the overall brand strategy including media, campaigns and PR.
Monitored customer’s feedback to the brand through focus groups and market research ensuring this feeds into the brand communication planning.
Delivered the proposition, creative concepts and production of marketing campaigns for Fauji Group brands (Cereals & Pasta) through a variety of channels including TV, newspaper and magazine advertising, online campaigns and events, etc.
Selected, managed and maintained a good working relationships with third party suppliers such as media agencies, PR agencies, & creative agencies as necessary.
Monitored closely the quality of marketing communications produced and creative execution of the brand.
Managed marketing budgets and monitored spend on a monthly basis.
Ensured all brand activity relates directly to the organizational strategy and have a measurable impact on achieving our ambitions.
Managed International Business, extending business reach to global level by exploring new markets and creating export leads.
Handled responsibilities as an Acting Country Head Marketing in his absence
Managed a brand portfolio for Fauji Cereals Pakistan.
Developed a brand engagement strategy for brand building and delivered the brand revenue target for the company
Implemented market research methodology to monitor the brand position and build an understanding of brand perception.
Make well-versed decisions on development of portfolio brands, supported new brand activities, and ensured the brand values and culture are reflected accurately.
Developed optimum pricing strategy after determining product price points and converted into achievement of price premium for Fauji Cereals brands.
Developed and implemented a fully integrated brand communications plan supporting the overall brand strategy including media, campaigns and PR.
Conducted regular market and consumer research on brand performance and category performance to elevate product and market gaps.
Monitored customer’s feedback through focus groups and market research ensuring this feeds into the product R&D and brand communication planning.
Delivered the proposition, creative concepts and planning marketing campaigns for Fauji Cereals Brands through a variety of communication channels including TV, newspaper and magazine advertising, online campaigns and PR events, etc.
Selected, managed and maintained a effective working relationships with third party suppliers such as media agencies, PR agencies, & creative agencies as necessary.
Monitored closely the quality of marketing communications produced and creative execution of the brand.
Developed & Managed brand budgets, spend analysis with focus to ensure brand P&L.
Ensured all brand activity relates directly to the business strategy and have a measurable impact on achieving goals.
Managed International Business, extending business reach to global level by exploring new markets(China, MENA, Sri Lanka, Afghanistan etc
Handled responsibilities as an Acting Country Head Marketing in the absence of Country Head.
Launched the company’s entire product range into market and responsible for P&L of the business.
Created a cost effective marketing strategy for the new brand in local markets.
Recommended new products into product lines, packaging designs, product labeling ensuring industry compliances.
Identified new business opportunities, product pricing, market segmentation surveyed and consumer requirements, buying behaviors, market trends and tracked competitor activities.
Developed sales plans, established market channels and productive route to market.
Accomplished regional sales staff’s human resource objectives by recruiting, selecting, scheduling, coaching, and deploying effective resources assigned districts
Monitoring the sales and marketing team, reviewed and appraised their performance and enforced sales policies and procedures accordingly.
Coordinated and resolved all sales enquiries in line with the company’s sales objectives.
Implemented trade promotions by publishing, tracking and evaluating trade spending accomplished sales.
Developing periodic business analysis and reporting for the BOD and Managing director with
Undertaking any other business task as reasonably requested by Managing Director
Managed marketing and sales teams assigned for cross selling of retail products autos sales, credit cards, personal loans and running finance to the customers
Handled walk-in customers and resolved queries pertinent to all retail banking products according to bank policies.
Coordinated with product and policy department at head office for resolving customer complaints, forwarded un-resolved issues to concerned authorities.
Handled loan termination process.
Assisted Manager Sales and Service Centers in regular operations, coordinated with operations department for loan bookings, registration of vehicles and other issues.
Maintained all records of post-delivery/Stage II documents that were relevant to Management Information System (MIS).
Coordinated with insurance companies and authorized sales dealers for vehicle insurance Policies, claim settlements, disbursement of vehicles, documentation and payments.
Master of Business Administration Majors in Marketing
Bachelor of Computer Sciences Majors in Software Engineering