Suman Chaudhuri, Senior Merchandiser

Suman Chaudhuri

Senior Merchandiser

Jashanmal National Company

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Business Administration
Experience
11 years, 0 Months

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Work Experience

Total years of experience :11 years, 0 Months

Senior Merchandiser at Jashanmal National Company
  • United Arab Emirates - Dubai
  • My current job since March 2015

Proven experience in Buying & Merchandising with sound knowledge of Fashion (Mens & Women) and better understanding of the consumer and market characteristics.
Calculations of OTB for booking merchandise for the season.
Analyse market trends, consumer preferences, sell-thru s, seasonal demand, etc. to formulate a buying practice in line with consumer/store requirements.
Sound understanding of GMROI, Control Markdowns, Purchase patterns, Product merchandising and presentation, Sales promotional activities.
Constructing Budgets and Sales forecast to ensure targets are met and minimum month cover is achieved at the end of Financial Year
Planning the depth and width of the product range, ensuring sufficient choice and range completeness.
Getting the right value and quality to maximize sales potential with the lowest possible base cost.
Range planning by Phase for each Season - from setting the concept, purpose and direction of the department to product selection, pricing, distribution and sales forecasting.
Managing Obsolete / Ageing Stocks and Liquidation of the same
Buying trips to source from around the globe to get the best range of products available at the most competitive prices; Visited overseas markets like - Taiwan
Devising and implementing product management plans after studying current fashion trends and effectuating the same for different customers
Steering merchandising efforts in harmony with the business objectives, organising promotion and merchandising activities to create market brand visibility
Negotiate with new suppliers on product pricing, payment terms, cost of freight to decide on placing a purchase order with the supplier for the concerned product.
Monitor suppliers' performance based on responsiveness and timely delivery of products
Demonstrated expertise in Back-End Development, Vendor Development and Supply Chain Management.
Close coordination with all stores and warehouses in all countries to ensure timely distribution of goods

Assistant Merchandiser at Apparel FZCO
  • United Arab Emirates - Dubai
  • May 2013 to March 2015

THE CHILDRENS PLACE

• Allocation of new merchandise based on Season and Market trend
• Replenishment: Merging of stocks to minimize broken sizes and providing refills based on sale through and demand.
• Pricing: Looking after pricing of certain categories especially accessories, shoes and core items.
• Responsible for identifying the requirements of store in terms of stock
• Shipments: Looking after import and export to and from UAE to smoothen stock replenishment across GCC
• Responsible for Budgeting and minimizing cost.
• Ensure that a constant GP% is maintained and responsible for the P&L of the Brand
• Controlling shrinkage & checking stock position on stores on a periodic basis.
• Making all sorts of Brand related reports(Sale through/Contribution/GP to name a few)
• Analyzing the product and making requisition
• To monitor best & worst sellers,
• Preparing monthly Report & Market survey.
• Coordinating with Store Manager in all the above aspects
• Responsible for minimizing Stock Ageing.
• Implementing marketing, cross selling activities and media planning activities for advertising in
coordination with marketing department
• Preparing and analyzing Competitions.
• Applying for Sale Permissions
• Co coordinating with Warehouse and DC Team to ensure smooth flow of Stocks
• Visiting Stores as and when required.

Education

Bachelor's degree, Business Administration
  • at Sikkim Manipal University Directorate of Distance Education
  • March 2010

BBA. from Sikkim Manipal University in 2010. HS from National Gems HS School with 72% Secondary from National Gems HS School with 76% Excellent Knowledge in Microsoft Office especially Advanced Excel

Specialties & Skills

Budgeting
Planning
operations
Merchandising
Advanced Excel
Budgeting and Finance
Planning

Languages

English
Expert
Hindi
Expert
Bengali
Native Speaker

Hobbies

  • Reading, Travelling, Sports, Photography, Music, Surfing the Internet, Driving.
    Completed a Mountaineering Course from West Bengal Adventure and Mountaineering Federation in the year 2005 Participated in the Milo Marathon in the year 2003 in the under 16 category Secured 1st position in the Cadbury Bournvita Intra School Quiz Contest in the year 2002 Received Merit Certificate for Outstanding Performance in School in the year 2002