Suman Chaudhuri

Proven experience in Buying & Merchandising with sound knowledge of Fashion (Mens & Women) and better understanding of the consumer and market characteristics.
Calculations of OTB for booking merchandise for the season.
Analyse market trends, consumer preferences, sell-thru s, seasonal demand, etc. to formulate a buying practice in line with consumer/store requirements.
Sound understanding of GMROI, Control Markdowns, Purchase patterns, Product merchandising and presentation, Sales promotional activities.
Constructing Budgets and Sales forecast to ensure targets are met and minimum month cover is achieved at the end of Financial Year
Planning the depth and width of the product range, ensuring sufficient choice and range completeness.
Getting the right value and quality to maximize sales potential with the lowest possible base cost.
Range planning by Phase for each Season - from setting the concept, purpose and direction of the department to product selection, pricing, distribution and sales forecasting.
Managing Obsolete / Ageing Stocks and Liquidation of the same
Buying trips to source from around the globe to get the best range of products available at the most competitive prices; Visited overseas markets like - Taiwan
Devising and implementing product management plans after studying current fashion trends and effectuating the same for different customers
Steering merchandising efforts in harmony with the business objectives, organising promotion and merchandising activities to create market brand visibility
Negotiate with new suppliers on product pricing, payment terms, cost of freight to decide on placing a purchase order with the supplier for the concerned product.
Monitor suppliers' performance based on responsiveness and timely delivery of products
Demonstrated expertise in Back-End Development, Vendor Development and Supply Chain Management.
Close coordination with all stores and warehouses in all countries to ensure timely distribution of goods

THE CHILDRENS PLACE

• Allocation of new merchandise based on Season and Market trend
• Replenishment: Merging of stocks to minimize broken sizes and providing refills based on sale through and demand.
• Pricing: Looking after pricing of certain categories especially accessories, shoes and core items.
• Responsible for identifying the requirements of store in terms of stock
• Shipments: Looking after import and export to and from UAE to smoothen stock replenishment across GCC
• Responsible for Budgeting and minimizing cost.
• Ensure that a constant GP% is maintained and responsible for the P&L of the Brand
• Controlling shrinkage & checking stock position on stores on a periodic basis.
• Making all sorts of Brand related reports(Sale through/Contribution/GP to name a few)
• Analyzing the product and making requisition
• To monitor best & worst sellers,
• Preparing monthly Report & Market survey.
• Coordinating with Store Manager in all the above aspects
• Responsible for minimizing Stock Ageing.
• Implementing marketing, cross selling activities and media planning activities for advertising in
coordination with marketing department
• Preparing and analyzing Competitions.
• Applying for Sale Permissions
• Co coordinating with Warehouse and DC Team to ensure smooth flow of Stocks
• Visiting Stores as and when required.