Digital Marketing Manager
DP World
Total years of experience :12 years, 3 Months
Marketing Campaign Development
• Developed marketing campaigns from briefing to implementation, including campaign briefs, creative briefs, and paid media briefs.
• Aligned strategy placement for each campaign and ensured all collaterals are aligned on all channels.
• Managed budget allocation to utilize resources in a cost-effective manner.
Digital Marketing & Social Media Marketing
• Executed omnichannel marketing strategies to communicate relevant awareness, products, conversions, and services.
• Collaborated with paid media agency to meet sales targets and KPIs through platforms such as Google Ads, Facebook Ads, Instagram Ads, programmatic networks, and affiliate publishers.
• Utilized data acquired from Google Analytics, website insights, and meta insights to implement insights into future campaigns.
Events and Branding
• Orchestrated new market launch events, including coordinating logistics, venue bookings, branding, audio-visual requirements, and stage setup.
• Briefed agencies to develop and print branded goods like giveaways, deliveries, flyers, brochures, and cards.
Strategy Development
Support the Marketing and Communications Manager in strategy development to formulate and enhance the digital strategy of all retail brands within ENOC Retail
Provide inputs with developing the annual budget for the Digital Management of all Retail brands.
Monitor expenses for each retail brand on a quarterly basis to ensure adherence to annual budgets set.
Digital Marketing
Develop, manage and execute all digital marketing campaigns through a broader scale of channels including but not limited to SEO/SEM, marketing database, email, social media and display advertising campaigns for all retail brands.
Launch optimized online digital campaigns to increase company and brand awareness through a broad scale of digital platforms including: Google Ads, Facebook Ads, Instagram Ads, Maddict apps, Programmatic network; Other - Blogs, community websites, etc.
Digital asset management (Life On Screen management) of all digital screens within network. Includes creating and updating content on a regular basis
Website Management
Website development and management for all retail brands including ZOOM, AutoPro, Tasjeel, VIP and ENOC.
Managing and liaising with external agencies, procurement, business to ensure websites are developed and maintained as per process and procedures
Website content management to ensure all retail sites are up to date. Use content management systems to analyze website traffic and users’ engagement metrics.
Devise strategies to drive online traffic to the website. Collaborate with other brands to drive this conversion.
Stay up-to-date with developments and generate new ideas. Conduct regular audits to identify gaps and redundancies in the site content
Social Media Management
Reflect retail brands online existence in accordance to marketing calendar (aligned with social/digital media agency)
Closely working with related business units within the Retail segment to ensure that their marketing calendars activities are present on each business units’ online platforms
Following the brands guidelines
Ensuring that the brands online presence reflects on its mission, vision, and values in the offline aspect
Come up with new and creative growth strategies
Designing social media strategies to achieve marketing targets
Lead relationship with Social Media Agencies to ensure they create, manage and publish original, high quality content on brand social channels
Ensure engagements and growth on social channels, through managing and setting clear KPIs with the respective brands Social Media Agencies
Collaborate with business to create social ‘buzz’ regarding new product or services launch
Brand Marketing
Support the Retail Communications
Contributing in the implementation of marketing strategies
Understand Market Research results in order analyze customers’ behavior (e.g. purchasing habits, trends and preferences) and implement in upcoming campaigns
Translate customer insights from market customers’ preferences and digital patterns to fuel campaign development
Generate innovative ideas to promote our brand and our products
Align offline campaigns with online campaigns to create omnichannel customer user experiences
Support by planning and executing with marketing and advertising promotional activities (e.g. social media, direct mail and web)
Seasonal promotions for all the retail brands
On-ground brand activations execution to link with online campaigns
Public Relations
Work with retail business segments and corporate communications to gather information and write the press release briefs and responsible for approval process with management
Under the direction of the Retail Communications Manager, assisted in developing and coordinating the implementation of the overall Retail digital and social media advertising and promotions plans in accordance with annual Retail business plans and in compliance with the established brand standards, thus contributing to the achievement of overall targets of Retail departments.
ZOOM C Stores
AutoPro
TASJEEL
Pronto
Paavo’s Pizza
ENOC Retail; Service Stations
Manage social media accounts for ENOC Retail Business Entities (Facebook, Twitter, Instagram)
• Create the posts
• Community management
• Plan online promotional activities to go in live with in-store activities to drive more traffic to sites (Liaising with agency to develop the artwork after they have been briefed and work on a media spend plan)
o ZOOM Caricature 2017
Road-show activation that was being promoted on the social media platforms to drive customers to visit the ZOOM stores at various locations to get a free caricature art of themselves (1-month campaign)
o AutoPro - Free Oil Change 2017
Interactive videos posted on it’s social media platform and whoever wins, gets a free oil and filter change at any AutoPro branch
Manage social media agency:
• Work closely with business (AutoPro) to get brief on upcoming promotions, events, site openings, etc.
• Brief social media and direct social media agency on content development; both artwork and copy
• Work closely between business and social media agency in order make sure the content calendar goes smoothly by taking approvals and feedback on time
Create content, artwork, and use information given from Business Entities to ensure up to date and accurate information in each account are uploaded
Digital Activations
• ENOC Dubai International Motorshow 2017
o Create an on-ground social media activation that would let people engage with our stand while at the event
• ENOC Artist - National Day Activation 2017
o Creating art on an ENOC station that represents the UAE and ENOC’s touch to it
o Liaising with operations team, health and safety, agency, and artist to make sure everything is set and prepared
o Providing live-coverage, time-lapse video, and photography of the event through the agency
Promotion/Campaign based activities
Promote through social media accounts to spread awareness and engagement of current promotion (Such as Dubai Shopping Festival, Dubai International Motor show, etc.)
Use Facebook/Instagram ads to generate boost posts
Liaise with creative agency who are running the entire promotion/campaign to make sure that there is drive on social media channels
Events: Work with agency to make sure that the artwork/creatives are all in place, all deliverables get approved and will be ready
Social Media Competitions with prizes; to promote customer engagements
Provide support for events that any of the business entities are sponsoring
o Rush-A-Way Race 2016 and 2017
o RetailME Awards
Awards Submissions
o Superbrands 2015, 2016, 2017
o ReatilME
Digital Activities
Maintain the content on Digital Screens within the network
Maintain Website content; update with latest news, photos, information
Liaise with website developer to make interface and content changes
Maintain and manage all business entity existence on navigation services/maps; create pins, get coordinates, make them verified and live online, upload relevant information such as; phone numbers, operating hours, services, etc.
o Google Maps (Business accounts)
o 2GIS
o here maps
o RECOVERY Apps
o RTA Smart Drive
o DubaiNow App
Press Release
Work closely with each Business Entities to gather all the required information in order to draft the Press Release; get approvals from different management
Liaise with ENOC Group Communications and agency to finalize both English and Arabic press releases and to circulate
Handling Pan Voucher (www.panvoucher.com)
Social media; Twitter and Facebook
Managing Facebook Ads
Spreading awareness
Uploading the sites new deals
Creating the artwork of each deal
Sending Mass Emails and SMS’s
Creating Newsletters via HTML (Dreamweaver)
Creating Logos
Photo-shoots
Designing business cards
Underwriting
Checking whether the people who have applied for loans from SCB have a case
Checking the central bank of UAE’s black list system
Other systems to get information on whether people have an account or loan with SCB or other banks
Ensure all applications are processed (DEDUP) as per Bank’s credit policy
Ensure all front end credit verification with internal and external checks are adhered to
Ensure the checks are performed with no error
Submission of daily tracker update
To work closely/support all the stakeholders and achieve banks objectives
Setting up Networks
Dealing with IP’s
Setting up local printers
Web development (Achieved a certificate for developing a web site with Dreamweaver)
Received several appreciation certificates because of the high grades