Sumaya Omar

Marketing Campaign Development
• Developed marketing campaigns from briefing to implementation, including campaign briefs, creative briefs, and paid media briefs.
• Aligned strategy placement for each campaign and ensured all collaterals are aligned on all channels.
• Managed budget allocation to utilize resources in a cost-effective manner.
Digital Marketing & Social Media Marketing
• Executed omnichannel marketing strategies to communicate relevant awareness, products, conversions, and services.
• Collaborated with paid media agency to meet sales targets and KPIs through platforms such as Google Ads, Facebook Ads, Instagram Ads, programmatic networks, and affiliate publishers.
• Utilized data acquired from Google Analytics, website insights, and meta insights to implement insights into future campaigns.
Events and Branding
• Orchestrated new market launch events, including coordinating logistics, venue bookings, branding, audio-visual requirements, and stage setup.
• Briefed agencies to develop and print branded goods like giveaways, deliveries, flyers, brochures, and cards.

Strategy Development
 Support the Marketing and Communications Manager in strategy development to formulate and enhance the digital strategy of all retail brands within ENOC Retail
 Provide inputs with developing the annual budget for the Digital Management of all Retail brands.
 Monitor expenses for each retail brand on a quarterly basis to ensure adherence to annual budgets set.

Digital Marketing
 Develop, manage and execute all digital marketing campaigns through a broader scale of channels including but not limited to SEO/SEM, marketing database, email, social media and display advertising campaigns for all retail brands.
 Launch optimized online digital campaigns to increase company and brand awareness through a broad scale of digital platforms including: Google Ads, Facebook Ads, Instagram Ads, Maddict apps, Programmatic network; Other - Blogs, community websites, etc.
 Digital asset management (Life On Screen management) of all digital screens within network. Includes creating and updating content on a regular basis

Website Management
 Website development and management for all retail brands including ZOOM, AutoPro, Tasjeel, VIP and ENOC.
 Managing and liaising with external agencies, procurement, business to ensure websites are developed and maintained as per process and procedures
 Website content management to ensure all retail sites are up to date. Use content management systems to analyze website traffic and users’ engagement metrics.
 Devise strategies to drive online traffic to the website. Collaborate with other brands to drive this conversion.
 Stay up-to-date with developments and generate new ideas. Conduct regular audits to identify gaps and redundancies in the site content

Social Media Management
 Reflect retail brands online existence in accordance to marketing calendar (aligned with social/digital media agency)
 Closely working with related business units within the Retail segment to ensure that their marketing calendars activities are present on each business units’ online platforms
 Following the brands guidelines
 Ensuring that the brands online presence reflects on its mission, vision, and values in the offline aspect
 Come up with new and creative growth strategies
 Designing social media strategies to achieve marketing targets
 Lead relationship with Social Media Agencies to ensure they create, manage and publish original, high quality content on brand social channels
 Ensure engagements and growth on social channels, through managing and setting clear KPIs with the respective brands Social Media Agencies
 Collaborate with business to create social ‘buzz’ regarding new product or services launch

Brand Marketing
 Support the Retail Communications
 Contributing in the implementation of marketing strategies
 Understand Market Research results in order analyze customers’ behavior (e.g. purchasing habits, trends and preferences) and implement in upcoming campaigns
 Translate customer insights from market customers’ preferences and digital patterns to fuel campaign development
 Generate innovative ideas to promote our brand and our products
 Align offline campaigns with online campaigns to create omnichannel customer user experiences
 Support by planning and executing with marketing and advertising promotional activities (e.g. social media, direct mail and web)
 Seasonal promotions for all the retail brands
 On-ground brand activations execution to link with online campaigns

Public Relations
 Work with retail business segments and corporate communications to gather information and write the press release briefs and responsible for approval process with management

Under the direction of the Retail Communications Manager, assisted in developing and coordinating the implementation of the overall Retail digital and social media advertising and promotions plans in accordance with annual Retail business plans and in compliance with the established brand standards, thus contributing to the achievement of overall targets of Retail departments.
 ZOOM C Stores
 AutoPro
 TASJEEL
 Pronto
 Paavo’s Pizza
 ENOC Retail; Service Stations

Manage social media accounts for ENOC Retail Business Entities (Facebook, Twitter, Instagram)
• Create the posts
• Community management
• Plan online promotional activities to go in live with in-store activities to drive more traffic to sites (Liaising with agency to develop the artwork after they have been briefed and work on a media spend plan)
o ZOOM Caricature 2017
 Road-show activation that was being promoted on the social media platforms to drive customers to visit the ZOOM stores at various locations to get a free caricature art of themselves (1-month campaign)
o AutoPro - Free Oil Change 2017
 Interactive videos posted on it’s social media platform and whoever wins, gets a free oil and filter change at any AutoPro branch

Manage social media agency:
• Work closely with business (AutoPro) to get brief on upcoming promotions, events, site openings, etc.
• Brief social media and direct social media agency on content development; both artwork and copy
• Work closely between business and social media agency in order make sure the content calendar goes smoothly by taking approvals and feedback on time

Create content, artwork, and use information given from Business Entities to ensure up to date and accurate information in each account are uploaded

Digital Activations
• ENOC Dubai International Motorshow 2017
o Create an on-ground social media activation that would let people engage with our stand while at the event
• ENOC Artist - National Day Activation 2017
o Creating art on an ENOC station that represents the UAE and ENOC’s touch to it
o Liaising with operations team, health and safety, agency, and artist to make sure everything is set and prepared
o Providing live-coverage, time-lapse video, and photography of the event through the agency
Promotion/Campaign based activities
 Promote through social media accounts to spread awareness and engagement of current promotion (Such as Dubai Shopping Festival, Dubai International Motor show, etc.)
 Use Facebook/Instagram ads to generate boost posts
 Liaise with creative agency who are running the entire promotion/campaign to make sure that there is drive on social media channels
 Events: Work with agency to make sure that the artwork/creatives are all in place, all deliverables get approved and will be ready
 Social Media Competitions with prizes; to promote customer engagements
 Provide support for events that any of the business entities are sponsoring
o Rush-A-Way Race 2016 and 2017
o RetailME Awards
 Awards Submissions
o Superbrands 2015, 2016, 2017
o ReatilME

Digital Activities
 Maintain the content on Digital Screens within the network
 Maintain Website content; update with latest news, photos, information
 Liaise with website developer to make interface and content changes
 Maintain and manage all business entity existence on navigation services/maps; create pins, get coordinates, make them verified and live online, upload relevant information such as; phone numbers, operating hours, services, etc.
o Google Maps (Business accounts)
o 2GIS
o here maps
o RECOVERY Apps
o RTA Smart Drive
o DubaiNow App

Press Release
Work closely with each Business Entities to gather all the required information in order to draft the Press Release; get approvals from different management
Liaise with ENOC Group Communications and agency to finalize both English and Arabic press releases and to circulate

 Handling Pan Voucher (www.panvoucher.com)
Social media; Twitter and Facebook
 Managing Facebook Ads
 Spreading awareness
 Uploading the sites new deals
 Creating the artwork of each deal
 Sending Mass Emails and SMS’s
 Creating Newsletters via HTML (Dreamweaver)
 Creating Logos
 Photo-shoots
 Designing business cards

 Underwriting
 Checking whether the people who have applied for loans from SCB have a case
 Checking the central bank of UAE’s black list system
 Other systems to get information on whether people have an account or loan with SCB or other banks
 Ensure all applications are processed (DEDUP) as per Bank’s credit policy
 Ensure all front end credit verification with internal and external checks are adhered to
 Ensure the checks are performed with no error
 Submission of daily tracker update
 To work closely/support all the stakeholders and achieve banks objectives

 Setting up Networks
 Dealing with IP’s
 Setting up local printers
 Web development (Achieved a certificate for developing a web site with Dreamweaver)