sumit lunawat

• Led end-to-end UX across research, ideation, design, delivery, and post-release analysis, collaborating with backend,
frontend, QA teams, and stakeholders across a large-scale B2B eCommerce platform involving 20+ cross-functional
participants.
• Conducted multi-perspective UX audits (user, business, technical) using Mouseflow, Matomo, and GTM, uncovering 30+
usability and functional issues across critical user journeys prior to go-live.
• Resolved high-impact UX gaps identified through behavioural analytics and Power BI dashboards, improving conversion
funnel clarity and reducing drop-offs across key transaction flows.
• Implemented UX analytics and end-to-end tracking frameworks, enabling ongoing monitoring of user behaviour, experience
gaps, and funnel performance across 15+ product epics.
• Designed and implemented a CSAT measurement framework, driving an 11% increase in ordering CSAT within 12 months
through close collaboration with business and product owners.
• Led early-stage discovery, feasibility analysis, and UX strategy presentations to support scalability and new business
initiatives, while achieving 99% multilingual microcopy and localization accuracy (German & English) for consistent cross
market experiences.

• Owned end-to-end UI/UX across Android and iOS for a scalable mobile marketplace serving 10, 000+ active users (farmers &
sellers), ensuring consistent design systems and interaction patterns across both ecosystems.
• Partnered with the CEO, Product Owner, and engineering teams to translate commercial and operational goals into intuitive
UX solutions, accelerating feature adoption and improving cross-functional delivery efficiency.
• Designed multilingual, accessibility-first UX flows to support users with diverse cultural and digital literacy levels, improving
onboarding clarity and task success rates across 10, 000+ users in geographically and culturally diverse regions.
• Executed A/B testing and pre-launch usability validation, applying data-informed insights to improve platform adoption,
engagement, and post-release experience effectiveness.
• Defined and owned the mobile UX vision, building a scalable UX foundation that supported regional and language
expansion while balancing user needs, technical feasibility, and commercial priorities.