Director
CPIGS Technologies Private Limited
Total years of experience :30 years, 5 Months
Cofounder &
Rest of Africa (46 Countries) based out of Dubai.
Responsible for: To build USD 50 Million Organization in Five Year
Responsible for setting marketing function for USD 30 Million Valvoline Southeast Asia Organization.
• Develop Business Strategy 3 Year Strategic Business Plan.
• Business Planning: Define Route to Market for different market archetypes & markets at different
maturity level & Lead Annual Business Planning Process with focus market distributors.
• Define Product Portfolio for region
• Define Price Positioning and Price Value Chain
• Develop local vendor base in each country for BTL activation and point of sale branding
International Business (based out of New Delhi, India)
Responsible for Export Sales and In-Country Business Development & Marketing Activities to promote Indian
Made Foreign Liquor in HORECA, Modern Trade & Dealer Trade Channels in Africa (East, Central, Southern) &
Latin America.
Achievements:
• Appointed 13 new importers/ distributors - 2 each in South Sudan, Kenya, Uganda, and 1 each in
Zambia, Congo Republic, Haiti, Panama, Cuba, Guatemala, Honduras & Mexico. Generated new
business of USD 16 Million per year.
• Conceptualized and run ‘bartender legend’ program to use Radico products in Cocktails to penetrate
HORECA.
• Established partnerships with Supermarkets like Walmart in Mexico, Spar and Shoprite in Nigeria,
Kenya
Responsible for Marketing and P&L of INR 400 Crore Diesel Engine Oil Segment for India,
Bangladesh, and Nepal
Achievements:
• Grown the business from
Gentraco Angola (based out of Luanda)
• Managed import and distribution business having annual revenues of USD 30 Million/ net GP of USD 5
Million/ 14 Depots/ 200+ Work Force.
• Three business verticals, i.e., FMCG (Country distributors for P&G, Ferrero Rocher, Kellogg’s, etc.),
Electronics (Distributors for Sony, Haier), Commodities (Edible Oil, Rice, Sugar, Stationery etc.)
• Annual Budgeting - Strategic Business Planning for all divisions
• P&L at company level; Manage working capital, forecasting to improve product order to inventory cycle;
Control Expenses within budget; Product category wise gross margin; Cash flow; Inventory turnover
ratio; SBU wise & Warehouse wise profitability etc.
• Risk Management - Mitigate financial & non - financial risks of entire country operation.
Key Achievements
• Exited Pharma business - Reduced 3000+ SKU’s and redeployed working capital of USD 750, 000 to
higher ROI branded consumer goods business. Grew Revenues by 23% and 48% in Net Profit
business in North, Central, and East India
- Managed key accounts of Maruti & Yamaha
- Handled All India Marketing for Diesel Engine Oil and 2Wheeler Oil Segments
(North India) for “Lee” & “Arrow” brands to
Appoint exclusive stores and do local marketing activities to increase customer walk-ins and throughput
across Delhi & UP
CAGR of 16.5% versus industry growth of 2-3% per annum & Gross Profit by 47% CAGR during the same period. • Increased Dealer Penetration from 23,000 to 32,000.
Executive
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