Sales Manager
AWM General Trading
Total years of experience :23 years, 5 Months
Team Management:
▪ Managing a team of 16 Sales Staffs & 18 Merchandisers for smooth supply & distribution
▪ Motivating team with regular coaching sessions and updating of products and trends.
▪ Thorough follow-up with the sales team to enhance the daily, weekly, and monthly achievement of
volume target and credit collection.
▪ Monitor Outlet-wise service quality levels to achieve appropriate levels.
Sales and Business Development:
▪ Business development through maintenance of good retailer relationships.
▪ Implement the organization's business development strategy, identifying new business opportunities,
maintaining key relationships, negotiating, and closing business deals.
▪ Pursuing sales leads and prospective clients, building client relationships, delivering Presentations and
proposals, and maintaining extensive knowledge of current market conditions.
▪ Distribution and Supply Chain:
Responsible for Budget preparation and implementation of promotional activities & Trade Offers
▪ Expand Distribution, Promo Planning & Implementation.
▪ Analyzing KPI’s like numeric and volume-weighted distribution, and checking the Stock Holdings.
▪ Periodical formulation and communication of Monthly Activity, Competition activity and KPI’s to Top
Management.
Compliance & Product Visibility:
▪ To ensure that required display has been provided for each product as per the directions from the respective
principals.
▪ To ensure the proper reporting by the merchandisers regarding the availability / non availability for various products
and keep the principals informed on the movements of the promotional items which was displayed.
▪ Sending reports to the principals regarding the outlet-by-outlet movement of the product and other promotions been
organized like, special short time displays in the main areas.
▪ Planning the product launch in the respective supermarket, for that organizing the merchandisers to ensure that
proper push has been given to the product on time-to-time bases.
▪ Coordinate with merchandisers to maximize the effectiveness of the routes planning, ensuring maximum time is
spent productively on execution.
▪ Conduct regular market visits to ensure compliance of routes and execution standards.
▪ Ensure implementation of merchandising and placement guidelines.
▪ Continuously seek to increase visible forward stock / share of shelf and points of engagement over and beyond the
HO level agreements.
▪ Lead the merchandising guidelines development for all categories in cooperation with the brand.
▪ Motivate, engage, and develop the team. Identify and lead the delivery of necessary training modules.
- Managing a team of 18 Sales Staffs & 12 Merchandisers for the smooth supply & distribution of Frozen, Dry foods, Commodities & Beverages to various Hypermarkets, Supermarkets & Groceries on a structured journey plan.
Thorough follow up with sales team for enhancing daily, weekly, and monthly achievement of volume target and credit collection.
Market visits to outlets along with sales team to strengthen the activities.
Analyzing KPI’s like numeric and volume weighted distribution, stock holdings with the help of well-designed software.
Periodical formulation and communication of Monthly Activity, Competition activity and KPI’s to Top Management.
Business development through maintenance of good retailer relationship.
Motivating team with regular coaching sessions and updating of products and trends.
Responsible for Budget preparation and implementation of promotional activities & Trade Offers
Implement organization's business development strategy, and identifying new business opportunities, maintaining key relationships, negotiating, and closing business deals.
Expand Distribution, Promo Planning & Implementation, Planning Sampling Activity.
Pursuing sales leads and prospective clients, building client relationships, delivering. Presentations and proposals, maintaining extensive knowledge of current market conditions
Monitor Outlet wise service quality levels to achieve appropriate levels.
To ensure that required display has been provided for each brand/product as per the directions from the respective principals.
To ensure the proper reporting by the merchandisers regarding the availability / non availability for various products and keep the principals informed on the movements of the promotional items which was displayed.
Sending reports to the principals regarding the outlet-by-outlet movement of the product and other promotions been organized like tasting promotion, special short time displays in the main areas.
Planning the product launch in the respective supermarket, for that organizing the merchandisers to ensure that proper push has been given to the product on time-to-time bases.
Coordinate with merchandisers to maximize the effectiveness of the routes planning, ensuring maximum time is spent productively on execution.
Conduct regular market visits to ensure compliance of routes and execution standards.
Ensure implementation of merchandising and placement guidelines.
Continuously seek to increase visible forward stock / share of shelf and points of engagement over and beyond the HO level agreements.
Lead the merchandising guidelines development for all categories in cooperation with the brand.
Motivate, engage, and develop the team. Identify and lead the delivery of necessary training modules.
Direct and coordinate activities of businesses or departments concerned with the sales, and distribution of products.
Manage staff, preparing work schedules and assigning specific duties.
Review financial statements, P&L reports, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement.
Establish and implement departmental policies, goals, objectives, and procedures, conferring with board members, organization officials, and staff members, as necessary.
Determine staffing requirements, and interview, hire and train new employees, or oversee those personnel processes.
Monitor businesses and agencies to ensure that they efficiently and effectively provide needed services while staying within budgetary limits.
Oversee activities related to making products or providing services.
Direct and coordinate organization's financial and budget activities to fund operations, maximize investments, and increase efficiency
Determine goods and services to be sold, and set prices and credit terms, based on forecasts of customer demand.
Develop and implement product marketing strategies including advertising campaigns and sales promotions.
Plan and direct activities such as sales promotions, coordinating with other department heads as required
Direct non-merchandising departments of businesses, such as advertising and purchasing
Managing a team of 14 Sales Staffs & 43 Merchandisers for the smooth supply & distribution of Frozen & Dry foods & Beverages to various Hypermarkets, Supermarkets & Groceries on a structured journey plan.
Thorough follow up with sales team for enhancing daily, weekly, and monthly achievement of volume target and credit collection.
Market visits to outlets along with sales team to strengthen the activities.
Analyzing KPI’s like numeric and volume weighted distribution, stock holdings with the help of well-designed software.
Periodical formulation and communication of Monthly Activity, Competition activity and KPI’s to Top Management.
Business development through maintenance of good retailer relationship.
Motivating team with regular coaching sessions and updating of products and trends.
Responsible for Budget preparation and implementation of promotional activities & Trade Offers
Implement organization's business development strategy, and identifying new business opportunities, maintaining key relationships, negotiating, and closing business deals.
Expand Distribution, Promo Planning & Implementation, Planning Sampling Activity.
Pursuing sales leads and prospective clients, building client relationships, delivering. Presentations and proposals, maintaining extensive knowledge of current market conditions
Monitor Outlet wise service quality levels to achieve appropriate levels.
To ensure that required display has been provided for each brand/product as per the directions from the respective principals.
To ensure the proper reporting by the merchandisers regarding the availability / non availability for various products and keep the principals informed on the movements of the promotional items which was displayed.
Sending reports to the principals regarding the outlet-by-outlet movement of the product and other promotions been organized like tasting promotion, special short time displays in the main areas.
Planning the product launch in the respective supermarket, for that organizing the merchandisers to ensure that proper push has been given to the product on time-to-time bases.
Coordinate with merchandisers to maximize the effectiveness of the routes planning, ensuring maximum time is spent productively on execution.
Conduct regular market visits to ensure compliance of routes and execution standards.
Ensure implementation of merchandising and placement guidelines.
Responsible for Van Sales management, Distribution & Marketing of Food, Non-Food & Beverages Agencies, across the region of Qatar, having a coverage of 1840 outlets.
Managing an office with 16 sales staffs, 3 route auditors, 16 Merchandisers & 7 stores personals for the smooth supply & distribution of 17 agencies to the outlets on a structured journey plan of weekly visit.
Inventory control through adequate stock levels.
Thorough follow up with sales team for enhancing daily, weekly, and monthly achievement of volume target and credit collection.
Market visits to outlets along with sales team to strengthen the activities.
Analyzing KPI’s like numeric and volume weighted distribution, stock holdings with the help of well-designed software.
Periodical formulation and communication of Monthly Activity, Competition activity and KPI’s to HO.
Business development through maintenance of good retailer relationship.
Motivating team with regular coaching sessions and updating of products and trends.
Responsible for Budget preparation and implementation of promotional activities & Trade Offers
Responsible for fresh acquisitions, maximizing sales of all products from existing clientele and maintaining high credit quality ‘standards.
Implement organization's business development strategy, and identifying new business opportunities, maintaining key relationships, negotiating, and closing business deals.
Expand Distribution, Promo Planning & Implementation, Planning Sampling Activity.
Pursuing sales leads and prospective clients, building client relationships, delivering. Presentations and proposals, maintaining extensive knowledge of current market conditions.
Closes new business deals by coordinating requirements, developing, and negotiating contracts.
Market penetration by developing and maintaining good business relationship with key Accounts.
Responsibilities included market study for the products offered in given territory, setting up the processes and related admin work.
Monitor Outlet wise service quality levels to achieve appropriate levels.
Responsible for Van Sales management, Distribution & Marketing of British American Tobacco products across the region of Salalah, the southern part of Oman, in a circle of 500kms and having 25 K/A outlets, 50 Super Markets, 75 Mini Markets &125 grocery shops
Managing an office with 2 sales staffs, 1 trade marketing reps, 2 Merchandisers & 2 stores personals for the smooth supply & distribution of tobacco products to the outlets on a structured journey plan of weekly visit.
Inventory control through adequate stock levels.
Thorough follow up with sales team for enhancing daily, weekly, and monthly achievement of volume target and credit collection.
Market visits to outlets along with sales team to strengthen the activities.
Analyzing KPI’s like numeric and volume weighted distribution, stock holdings with the help of well-designed software.
Periodical formulation and communication of Monthly Activity, Competition activity and KPI’s to HO.
Business development through maintenance of good retailer relationship.
Allocation of Budget on annual rental of display furniture contracts on a yearly basis.
Additional responsibilities
Motivating team with regular coaching sessions and updating of products and trends.
Responsible for Budget preparation and implementation of sampling & promotional activities of Tobacco brands.
for the direct distribution of Tobacco products in K/A’s channel.
•Responsible for the achievement of volume targets, distribution, and collection.
•Direct Van Sales of Tobacco products in retail segment/KA through cash and credit system
Collections
•Handling Collection & Recovery of the entire branch covering two districts.
•Achieving the Branch Collection Target given by the company.
•Maintaining the comfort level in recollecting the monthly installments.
•Monitoring activities of the Collection Team.
•Handling Hard bucket collection of the branch through collection agencies
•Repossession and Disposal
Branch In-Charge
•Handling, Marketing, Administration and Collection departments.
•Keeping good relationship with Vehicle dealers and dealer executive.
•Achieving the Branch sales Target given by the company.
•Maintaining the comfort level in recollecting the monthly installments.
• Monitoring activities of the Sales & Collection Team.
•Repossession and Disposal.
•Maintaining the OD days and ageing into minimum level
Handling Marketing and collection.
•Keeping good relationship with Vehicle dealers and dealer executive.
•Achieving the Sales Target given by the company.
•Achieving the Collection Target given by the company.
Commenced carrier
Business Development – Sales & Marketing – Key Account & Van Sales Management ABRIDGEMENT SCHOLASTIC