Sunita Yadav

Successfully onboarding and developing channel partners across India and the Middle East, created product awareness among architects, consultants, and clients, and trained installers on standardized installation practices to ensure quality execution and customer satisfaction

& implementing ideas that fuel market presence
and drive revenue. Acknowledged for Strengthening Companies to Lead in Highly
Competitive Markets & Delivering Innovative Marketing Concepts & Strategies
Driving commercial strategy for revenue growth & market penetration
Develop new channels & dealer network, manage their performance, ensure proper flow & product distribution, resolve operational & product
queries
Strengthening brand visibility through stakeholder engagement.
Manage team and drive specification sales for mega sports projects
Strengthen brand visibility through stakeholder engagements and promotional activities Sales &
Marketing Mid & Asia, 4
Major Clients: Infosys, Wipro, Microsoft, Amex and Central Vista
Key Result Areas:
Steering West Market while exploring North Market; formulating prospect lists, strategies; Generated lead Architect & Designer
Enhancing networks / PR with Architect / Designer and Distributor for exponential growth in business through emphasizing special
attention
Participating in weekly meeting happening on a regular basis with Gulf & Asia Head Process Boss
Accelerating the marketing performance in India
Exploring new avenues to increase the prospect of marketing business throughout the India market
Conducting visits for the clients in Denmark for factory visits under the marketing activity format

Successfully introduced the product across the Indian market by developing and executing go-to-market strategies, creating strong brand awareness, and driving consistent annual sales growth of over 10% while maintaining healthy EBITDA. Led and mentored a team of four sales professionals, implemented strategic business development initiatives, expanded market reach, and strengthened channel partnerships to accelerate sustainable business growth across India

Spearheaded sales in Karnataka & Andhra Pradesh for Veneer Products; generated new business and expanding existing customer base /
accounts; ensured alignment of business plans with sales strategies by concentrating on business management, planning, & data analysis
Enhanced existing book of business & revenue through client retention, lead generation and leveraging cross-sales opportunities
Prospected & networked with Architects, Designers & Dealers for Veneer Products; organizing Architects & Dealer meets
Implementing:
• Promotional activities for Architects & End Users; tracking pending projects; updating database of clients, providing summary
reports to top management monthly
• Aggressive sales plans & ensuring sales quotas are met & exceeded while surpassing customer service expectations
Facilitated solutions / product development initiatives involving mapping of business requirements & in-depth evaluation of customer
feedback to execute modifications in product attributes & ensuring retention; liaising with internal teams for closing the deal
Recommended valuable input for fine-tuning marketing strategies

Launched new product at retail stores; developed Weber Experience Center
Steered marketing of company products & services to the right retail market through B2B/ B2C sales channels
Designed & executed national promotions; generated sales lead with new product launches, product demos & so on
Arranged Architect meets at Bengaluru and participated in trade fairs; delivered in-house presentations at Architect Office

Steered Karnataka Zone for 3 form products; led product line development; organized 3 Form training program for existing & new
channel partners; sustained relations with new people, existing interior dealer & big architect firm to become channel partner for products
Enhanced product & brand awareness in South Zone through different means of advertisement
Spearheaded all aspects of marketing including ATL/ BTL Promotions, Outdoor Advertising, Creative & Campaign Designing, Media Planning
& Buying, Online Promotion by means of CPC & CPM & so on; conducted market trend surveys, & prepared reports on competitors
strategies
Organized workshops & delivered presentations at dealers office with their Sales Team; mentored Dealers Sales Team to generate sales
Executed commercial, hospitality as well as residential projects

Presented innovative & conceptual wall coverings to architects & interior designers
Established & sustained strategic relationship with Architects & Contractors from Bengaluru

Established a clientele of renowned Architects by delivering presentations & persuading them to buy companys products